Zagreb

Green Gold Centar

October 26th - 30th 2011

9th ECO ETHNO CROATIAFair of Rural Products and Services

3rd ECO ETHNO EUROPA

International Fair of Rural Products and Services

3rd ECO ETHNO TOUR

Internation Fair of Rural Tourism

ECO ETHNO CROATIA EUROPE TOUR

International Fair of Rural Products and Services

� PROJECT ORGANIZER

• Klub članova “Selo”

• Hrvatski farmer d.d.

� CO-ORGANIZERS

• P.B. Grad d.o.o.

• Natura – Eko Etno d.o.o.

� MAIN SPONSOR

• President of the Republic of Croatia

Ivo Josipović

� SPONSORS

• City of Zagreb

• Ministry of Tourism

• Ministry of Economy, Labour and Entrepreneurship

• Ministry of Agriculture, Fisheries and Rural Development

• Ministry of Regional Development, Forestry and Water Management

• Croatian Chamber of Economy

ECO ETHNO IN NUMBERS

� 700 exhibitors from Croatian Counties, units of local self-governance and

Europe

� 50 000 visitors and participants

� 500 publications in the electronic media

� 300 announcements in the printed media

� 114 accredited journalists from Croatia and abroad

* Podloga: Hrvatski farmer - rezultati iz 2009. i 2010.

ECO ETHNO ALBUM

HUMANITARIAN ACTIVITIES

ECO ETHNO LOTTERY

HUMANITARIAN ACTIVITIESPRESERVATION OF MEĐIMURJE HORSE – Eco, Ethno

and Dukatica

HUMANITARIAN ACTIVITIESSOS CHILDREN’S VILLAGE CROATIA

Eco Ethno Croatia Europe Tour 2011 Zagreb, Green Gold Centar, October 26th – 30th 2011

CONCEPT OF THE FAIR

TOURISM

GASTRONOMY

GRAND

FINALE

ECONOMY

HERITAGE

HUMANITARIAN

ACTIVITIES

ASSESMENT AND

AWARDS

ENTERTAINMENT,

RECREATION

HERITAGE

� Fashion show of traditional costumes

� Presentation of traditional events

� Presentation of associations conserving tradition

� Exhibition of old arts and crafts

� Exhibition of traditional ships

� Promotion of traditional gastronomy – Workshop “Cooking

home-made”, quiz on traditional dishes

� Exhibition of intangible cultural heritage

� International year of forests

� Traditional architecture

ECONOMY

� Exhibition space – counties, cities, municipalities, European

countries, regions and individual entrepreneurs

� International multilateral “Eco Ethno” meetings organized by

Croatian Chamber of Economy and European Enterprise Network

� Business education, round tables, brainstroming workshops

(Branding of the product, How to take the product to the market,

Which are trends in eco-ethno products’ offer, What do consumers

want, Certificates – what do they serve for etc. ... )

� Presentation of the awarded and other eco-ethno products

� Encounters with hotel managers and caterers

� Eco Ethno market

TOURISM

� International Fair “Eco Ethno Tour”

� Workshop “New Tourist product for New Croatian Tourism”

Business education for producers and service suppliers as well

as travel agencies (in cooperation with Association of Croatian

Travel Agencies)

� Rural Tourism Forum

� “Sunflower of Rural Tourism” – finale

� Eco Ethno SPA zone

GASTRONOMY

� Round table “Ecological and Traditional Products in Croatian

Gastronomy”

� Presentation of traditional gastronomic products and

workshops

� Rakija festival

� Cheese festival

� Branding of cheese and other traditional products

� Eco Ethno evening

� Cooking workshops – gastro show

ASSESEMENT AND AWARDS

“BEST OF THE BEST”

compotes

canned vegetables

jams

dairy products

meat products

bakery products

vinegars

rakija

oil

dry fruit

wines

fruit wines

fruit and vegetable juices

EXPOSITION SPACE IN DIFFERENT CATEGORIES ACORDING TO THE REGULATION

ECO ETHNO PRODUCTS

SUNFLOWER OF RURAL TOURISM

ASSESEMENT AND AWARDS

� Fashion shows

� Cooking workshops

� Thematic workshops (e.g. Pirates of Omiš, Alka form Sinj,

creation of Flakuša ship)

� Culinary games and qiuzes

� Painting workshops (children’s competition)

� Outdoor events

� Promotional tourist videos

GRAND FINALS

� Recognition and awards for participants on Eco Ethno

2011

� Recognition and awards for the products assesed as the

best ones – “Best of the best”

� “Sunflower of rural tourism” awards

� Concerts and other events

MEDIA COVERAGE

� National media – 15

� Outdoor media

� Local media – 40 - 50

� Regional/foreign media partners – 10

� Over 100 accredited journalists from Croatia and the

region

� The best media covered fair in Croatia and the region

NATURA-EKO ETNO d.o.o.

AT THE GREEN GOLD CENTER

ABOUT US

ACTIVITIES

� Development

� Publicity

� Education

� Market

� Rural tourism

destinations

� Cooperation

BASIC ASSUMPTIONS

�Standards

�Organizaton

�Education

�Development

�Publicity

�Finance

� We organize

Congress on Rural

Tourism with

international

participation

DECLARATION ON RURAL TOURISM(Benkovac, 9th April 2008)

SUNFLOWER

OF RURAL TOURISM IN CROATIA

FUTURE ACTIVITIES2011

� International Fair of Rural Products and Services Eco Ethno Croatia Europe Tour

� Eco Ethno cluster – cluster of manufacturers and services providers of rural areas in

Croatia (native, traditional and ecological products, rural tourism)

� NATURA-EKO ETNO – permanent showroom

CONTINOUSLY

� Development of rural tourism

� Sunflower of Rural Tourism in Croatia

� Implementation of Declaration on Rural Tourism (standards and other assumptions,

education, catalog and web pages, international and croatian competitions,

strenghtening the association Klub članova “Selo”)

� 18th-21st April 2012 or 25th-28th April 2012, Osijek

3rd Congress on Rural Tourism

www.kongres-seoskog-turizma.org

Kralja Zvonimira 121, 10000 Zagreb

Tel. 01/2337741 Fax. 01/2314184info@hrvatski-farmer.hr

hrvatski-farmer@zg.t-com.hr

www.ekoetno-sajam.com

www.hrvatski-farmer.hr

www.kongres-seoskog-turizma.org

www.ekoetno.hr

www.greengold.com.hr