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ROYAL COURIER SERVICE

Group Members Names:

Imran Ahmed

Uzma khan

Kewal Saran

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Agenda

Vision statement Vision statement Mission statement Mission statement Introduction Introduction Brands ElementsBrands ElementsChoice criteriaChoice criteriaCompetitorsCompetitorsLeveraging activitiesLeveraging activitiesMarketing MixMarketing MixBRAND HIREARCHYBRAND HIREARCHYIntegrated marketing communicationIntegrated marketing communicationBrand Mantra Brand Mantra USPUSP

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INTRODUCTION

Royal Courier Service was established in Karachi,

Pakistan 2010. There are three partners. Royal courier service has domestic as well as international logistics.

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Mission Statement

Achieve Market Leadership through a zeal for excellence in customer care combined with an innovative spirit towards work. Royal Courier Service saving the time of the our customers

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Vision statement We will provide services in all cities of Pakistan and express and logistical services in Pakistan and other countries. We will prove the safety of your documents and other things. Value added services to our international clients.

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Brands Elements Brand name: Royal Courier ServiceColors: Black and whiteslogan: We save your time Logo:

URL: www.royalcourser.com.pk.

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Choice criteriaMemorableMeaningfulnessTransferabilityAdaptabilityprotect ability

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CompetitorsTCS OCSLEOPARDS SPEEDX

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Leverage activates Company: Royal Courier Service Country of origin: PakistanChannel of distribution: out sourceOther brands: NoEvents: conferences.

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Marketing mix ProductPricePromotionplace

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BRAND HIREARCHYROYAL

COURIERSERVICES

DOMESTIC INTERNATIONAL

RCS8-Hrs MID-NIGHT

RCS12-Hrs

MONEYTransfer

RCS24-Hrs

STUDENT ZONE

HEARTFEELINGS

ARABEXPRESS

RCSCARTON

DOCUMENT&

PARCEL

HEARTFEELINGS

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IMCTelephone (B 2 B)Print mediaInternetWebsiteProduct PlacementRadioSMS

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PRICE DOMESTIC RATES

UPTO 250 GMS RS.50*251 TO 500 RS.70*501 GMS TO 1KG RS.100*

Within city 30 per 250gms MONEY TRANSFER less than 5000= RS.250

HEART Felling RS.40 PER KG +GST

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INTERNATIONAL

STUDENT ZONE RS.1000HEART FELLING RS.200 PER KG

ARAB EXPRESS RS.650RCS CARTOON RS. 180 PER KG

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PLACE

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POD

ECONOMICAL SERVICES IMAGE

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Brand Mantra SAFTY, RELIBILITY, and TIMELINESS

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USP When your package absolutely, positively

has to there over night.

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FUTURE EXTENTION LOGISTICS WAREHOUSING SEA FRIEGHT COMPLETE e-SOLUTION

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