• Presentation is roughly 30-40 minutes, with 20 minutes at the end for

questions and answers.

• All phone lines are muted

• If anyone has any questions during this webinar – please type them in your

Questions Box located at the bottom of your webinar panel

WEBINAR DETAILS

1. How personalization is improving user acquisition and how to do it properly

2. Optimizing list growth and deliverability

3. Common mistakes of automation programs

4. The art of frequency and timing of email sends

5. The most popular automation workflows and why every ecommerce store needs them

AGENDA

Pixafy

Adam Goldschmiedt

Director

PRESENTERS

Dotmailer

Ben Staveley

VP of Operations

Dotmailer

James Denker

Channel Development

Manager

PIXAFY VALUE PROPOSITION

Our Key Differentiators

• Breadth of Services – A full stack IT

consultancy

• Integration capabilities

• ERP

• CRM

• ConnectPoint

• In-house development and delivery team

• Agnostic technology provider

• Data-driven focus on implementation &

design

• Ongoing partner for optimization and

technical support

• Email Marketing, Marketing Automation, and now Social, Mobile and Live Chat capabilities

• Global customer base of 70,000+

• Making advanced marketing tactics easy

• Built to play well with others: Shopify, Magento, BigCommerce, WooCommerce,

Salesforce, Microsoft Dynamics, and others.

I keep hearing the term ‘customer journey’. What does this mean?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

Everyone tells me I need to incorporate ‘personalization’ to my website. What does that mean?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

What are some examples of personalization in email and how does it impact my conversion rates?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

My contact list is small, but I have lots of site visitors and purchases. How can I get more users to sign up?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

How does a marketer attain 90% or better email deliverability and what are some common reasons emails don’t get delivered?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

What types of automated emails should I be sending my customers? Which actions should trigger email communications?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

How frequently should I be emailing my customers? I don’t want to overwhelm them, but at the same time I want to make sure they are

thinking about me, and know about my specials, promotions, etc.

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

Is there an ideal time to send an email? Do particular industries or goods vs services have better open rates throughout the day?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

With automation being key to a successful email campaign, what are some things to avoid when building out workflows?

TOP EMAIL MARKETING STRATEGIES FOR ECOMMERCE IN 2018

Thank You!We look forward to collaborating with you on how we can

provide the most value to our clients and become a trusted

advisor web technology and creative advisor!