Post on 16-Jul-2015
E-ReadersE-xciting “Plan for the future while meeting the needs of today”
Nixxie Inc.
Business Problem
How should Ottawa Public Library spend their grant?
What are some of the best ways to advertise e-readers in the library?
Research Objectives
1. Interest2. Usage3. Barriers4. Advertisement
Methodology: Overall
● iTrackso Online 4-day focus groupo Login daily
● Recruitment o In theory vs. realityo Limited demographics, not invested in subject
Methodology: Overall
● Interactive options: o projective (picture to emotions)
o pollo websiteo search for a e-book
● Daily moderating and probing● Correspondence
Methodology: Day by Day
1Ice breaker, learn about reading habits and attitude towards e-readers
2 Feedback, borrowed e-books, interest in tutorials
3 Feedback, impression of website, ad development
4Poll on ad campaign, media options, usability of website, prediction of impact
Day 1 ● Warm-up: Describe reading habits and
opinions towards reading ● Photo projection technique
Day 2
1. Reactions from Day 1o Convenience, mixed feelings
2. User borrowing experienceo Low
3. Tutorials o Online
“With e-readers, I always carry hundreds of books and I can read whenever I want”
Day 3
1. Reactions from Day 2o Preconceptiono Relevance
2. Website designo Well-received
3. Ad: what words come to mind
“I haven't downloaded an e-book but I sure hope it is easy. if it isn't easy I will be borrowing books.”
Day 4 1. Advertising poll2. Search and Find activity
> easy → hardy → hard3. Most effective advertising option
> “signage in the Library” >“e-mail newsletter”> suggested new advertising options
4. Impact of e-book program
Recommendations
Short-term: ● Advertise● Build e-book catalogue
o “...good for libraries to have a larger selection of e-books available”
● Online trainingLong-term:● Acquire e-readers
Observations
● What did I learn?o Moderating is challengingo Not an inspiring topic
● If it were a “real life” project?o Instant notification, chato Bias to tech-savvy topicso Add quantitative phase