Post on 16-Jan-2017
I T R O D U C I N G
A NEW ENERGY DRINK TO CHANGE THE WORLD YOU LIVE IN
ECLIPSE – The Brand
A BRAND CREATING HEALTHY, LOW IN SUGAR ENERGY DRINKS …without skimping on the flavoured goodness!
WE SOURCE OUR NATURAL INGREDIENTS FROM LOCAL AND SUSTAINABLE SOURCES
FROM WITHIN THE UNITED KINGDOM
WE AIM TO SUPPORT YOUNG PROFESSIONALS AND STUDENTS THROUGH THEIR EVERY
DAY BUSY, COSMOPOLITAN LIVES.
ECLIPSE IS THE LIGHT AT THE END OF THE TUNNEL
ECLIPSE – The Brand
ECLIPSE WILL COMPETE WITH WELL KNOWN ENERGY DRINK COMPETITORS
SUCH AS ALIBI, LITTLE BIGSHOT AND FRS.
ALL OF THESE BRANDS PRODUCE HEALTHIER AND CHEAPER ALTERNATIVES TO
NORMAL EVERY DAY ENERGY DRINKS.
ECLIPSE – The Product
AN ENERGY DRINK MADE FROM NATURAL INGREDIENTS
BURSTING WITH CITRUS AND BERRY FLAVOURS
GENTLY CARBONATED FOR THAT LITTLE FIZZ FEEL
THE LIGHT AT THE END OF TUNNEL WHEN YOU’RE FEELING SHORT OF ENERGY
SEPERATED INTO TWO UNIQUE FLAVOURS – SOLAR AND LUNAR
ECLIPSE – Solar
SOLAR ADOPTS IT’S NAME FROM ASTROLOGICAL SOLAR ECLIPSES
THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF ORANGE, LEMON, MANGO AND A HINT OF LIME
ECLIPSE – Lunar
LUNAR ADOPTS IT’S NAME FROM ASTROLOGICAL LUNAR ECLIPSES
THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF RASPBERRIES, BLUEBERRIES, LIME AND CRANBERRIES
ECLIPSE – The Price
OUR 180ML CANS WILL RETAIL AT
£0.89P
ECLIPSE – The Packaging
ECLIPSE – The Concept
OUR THEME IS APPARENT ACROSS OUR ENTIRE PRODUCT RANGE
THE BRAND NAME “ECLIPSE” WAS CHOSEN TO ASSOCIATE OUR ENERGY DRINK WITH
THE PERFECT AND OPTIMUM MOMENT
THE BRAND ECLIPSE IS CURRENTLY MADE UP OF TWO ENERGY DRINK PRODUCTS
Solar and Lunar
ECLIPSE – Social Media
ECLIPSE IS REPRESENTED ACROSS SOCIAL NETWORKING SITES FACEBOOK,
INSTAGRAM AND NEWLY – SNAPCHAT
THIS HAS ALLOWED THE BRAND TO CONNECT WITH CUSTOMERS ON A PERSONAL
LEVEL, SHOWING THE WAY THAT ECLIPSE ENERGY DRINKS CAN BECOME A PART OF
YOUR EVERY DAY LIFE
SOCIAL NETWORKING SITES SUCH AS THESE HAVE PROVIDED AS GREAT TOOLS O
REACH OUR TARGET AUDIENCES, SAID SITES PRIMARY USERS
Facebook - Increase brand recognition - Connect with the audience - Images and videos - Relationship - More personal - Manage the brands reputation - Insight to target audience interests - Platform to promote events
Twitter • Twitter is a great social media platform
• Increase awareness and seek feedback.
• Communicating
• Showing brand personality
• Trends eg:#leftinthedark
• Encourage followers to find out more
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- Visually appealing - Mood board - Step into consumers everyday life
Snapchat
- Allows brand to me seen on daily basis - Direct contact - Opportunity for secret competitions and
giveaways - Brand personality matching age range of target
audience
THE CAMPAIGN
ECLIPSE – Campaign Objective
THE CAMPAIGN WILL PROMOTE THE BRAND IN A FUN AND LIGHTHEARTED MANNER,
ENCOURAGING CONSUMER PARTICIPATION AND AUDIENCE INTERACTION.
OUR ENERGY DRINKS ARE THE ADDED BOOST STUDENTS NEED WHEN THEY ARE
FACED WITH DEADLINES, EXAMS, REVISION AND THE DREADED “HANGOVER”
BOTH ENERGY DRINKS WOULD BE LAUNCHED ON THEIR RETRESPECTIVE
ASTROLOGICAL EVENT DAYS
ECLIPSE WILL HOLD CELEBRATION PARTIES ACROSS THE UK TO CELEBRATE THE
PASSING OF SOLAR AND LUNAR ECLIPSES, PROVIDING IDEAL TIMES TO LAUNCH EACH
PRODUCT
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VIDEO
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THE AIMS OF THIS CAMPAIGN
• INCREASE BRAND AWARENESS
• BECOME KNOWN AS A FUN, SOCIABLE
AND CURRENT BRAND
• ENGAGE WITH TARGET AUDIENCE IN
MEMORABLE AND LIGHT HEARTED
WAY
• PROMOTE VALUES OF A HEALTHY
LIFESTYLE
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THANK YOU FOR
WATCHING.
ANY QUESTIONS?
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