Post on 14-Jan-2015
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Into the Cloud with Dell David Meyer
Cloud and Hyperscale Solutions Architect | DCS Americas
Dell Social Networking and Community Professional
Dell, Inc.
2 Confidential Data Center Solutions
$440B 2011 IT spending in emerging markets - an increase of 10.4% over 2010
35 ZB By 2020, the Digital Universe will be 44 times as big as it was in 2009
2X
3B People will connect electronically via mobile or Internet technology by 2014
$20B
IDC estimates that the Digital Universe will double every 18 months 2
Worldwide spending on Cloud Services by 2012
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First a question…
Is Cloud Computing over hyped?
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Gartner agrees: Cloud Computing is
• At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09
Source: http://www.gartner.com/it/page.jsp?id=1124212
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Gartner agrees: Cloud Computing is
Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html
Also
• #1 Strategic Technology for 2010 – Technologies You Can’t Afford to Ignore, Gartner, 10/09
• At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09
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Google Trends: Cloud Computing
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Google Trends: Cloud & Web 2.0
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Google Trends: Cloud, Social Networking
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Google Trends: Cloud, Virtualization
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Cloud Computing: Dell’s working definition and characteristics
• “Unlimited” processing and storage
• Abstracted/pooled resources
• Elastic: scale up or down
• On demand, Self-service
• Highly automated
• Consumption-based billing
A style of computing where dynamically scalable and often virtualized resources are provided as a service.
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However you define it, we believe…
It’s about evolving IT to enable greater responsiveness to business needs while at the same time driving greater efficiencies.
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But why cloud now?
• Virtualization
• SOA
• Broadband Networks
• Browser as a Platform
• Open Source Software
• Horizontal Scaling/“Fail in place computing”
The key elements have matured:
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How the Cloud can help The State of Enterprise IT today
TODAY’S IT REALITY
20%
80%
EFFICIENT POSSIBILITIES
50%
50%
DRIVE DOWN operational and data management costs
DRIVE UP Strategic spending to
improve the organization
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How Is “Cloud Computing” Delivered?
Private Cloud • Accessed by a single
enterprise (On or Off-premise)
• Not a commercial offering
Public Cloud • Open to use by multiple
organizations
• Location of data and resources “unknown”
Hybrid Cloud Model • “Bursting” from Private to Public • Split by tier
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Cloud Simplified…
“IT is the hole in the floor where I pour a lot of money and see very little return” ~CFO in Seat 1B
There has to be a better way of providing IT as a service
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What the world’s largest told Dell
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Hyper- Scale
Customized
PowerEdge Core
Data Center
Solutions
* Conceptual, not to scale
Broad Usage
Single Machines
Software Resiliency & Availability
Hardware Resiliency & Availability
Learning from the Revolutionaries Building out Hyperscale Cloud Environments
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Hyper- Scale
Customized
PowerEdge Core
Data Center
Solutions
* Conceptual, not to scale
Broad Usage
Single Machines
Software Resiliency & Availability
Hardware Resiliency & Availability
Learning from the Revolutionaries Building out Hyperscale Cloud Environments
Specialized
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In three years DCS…
• Developed and Shipped 40+ Platforms
• Shipped in Excess of 600,000 Servers
• Powering 4 of top-5 Search Engines in World
• 3rd Largest x86 Server Company in U.S.1
• 4th Largest x86 Server Company in World2
Serving Fewer than 20 Customers…
1 Q1 CY 2010 IDC x86 Server Tracker 2 CY2010 IDC x86 Server Tracker
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Hyper- Scale
Customized
PowerEdge Core
DCS Classic
* Conceptual, not to scale
Broad Usage
Single Machines
Software Resiliency & Availability
Hardware Resiliency & Availability
Learning from the Revolutionaries Building out Hyperscale Cloud Environments
Specialized
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DCS Powers the Cloud
Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas
Dell XS-23: the most widely deployed search engine server
in 2008
Dell has unrivaled experience delivering x86 hyperscale infrastructure
Dell DCS systems power 3 of the Top 5 US search engines and the largest
providers in China
“Dell has emerged as a cutting-edge player in this market, a little more than one year after creating a unit specifically tasked with developing customized products and services for ‘hyper-scale’ data center customers…That has left HP and IBM trying to catch up.” – CNN Money
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Four years and Counting…DCS Powers the Cloud
Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas
Dell XS-23: the most widely deployed search engine server
in 2008
Four years of working with the largest and the fastest…
Build systems internally
Dell DCS systems power 3 of the Top 5 US search engines and the largest
providers in China
Dell DCS Cloud systems also power twenty-one out of the top twenty-five most trafficked websites on the Internet today.
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What do our customers say?
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What do our customers say?
Nathan Milford – Operations Engineer at OutBrain.com
“SuperMicro, SGI, HP all have similar devices, but the thing they don’t have is DCS, which is more or less independent of Dell and can be agile like a smaller vendor, but with Dell’s backing and resources. They are in constant conversation with their clients to improve the C-series products and, from what I hear, are very responsive, doing things like using components that work best with a specific Linux kernel or building one-off GPU-compute nodes for high-end clients.”
A little later…
“The main thing was the involvement of DCS. Since this article was posted they have had two occasions to impress me with their flexibility compared to dealing with standard Dell. In both occasions they have knocked my socks off :) The big win is being able to keep my existing Dell reps (who are great folks) and gain the resources and savvy of the DCS crew. Well worth the cost differential.”
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What do our customers say?
“Dell is doing the most aggressive things possible to optimize for cloud computing. We think Dell is perhaps the furthest along and we see them as a thought leader.” - Jonathan Heiliger, Facebook's VP of Technical Operations
"R Systems uses approximately 30 percent less power than we projected for such a powerful system. The cost benefits help us remain competitive in the marketplace, and the energy efficiency has earned the system a ranking on the Green 500 list." — Brian Kucilc, vice president, Business Development, R Systems
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PowerEdge C “CloudEdge” Overview
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Data Center Solutions
Hyperscale-Optimized PowerEdge C Series
1U 2S RACK POWEREDGE C1100
2U 2S RACK POWEREDGE C2100
2U SHARED INFRASTRUCTURE
POWEREDGE C6100
2U SHARED INFRASTRUCTURE
POWEREDGE C6105
2
8
2U HIGH PERFORMANCE
POWEREDGE C6145
3U SHARED INFRASTRUCTURE
MICROSERVER POWEREDGE C5125
3U SHARED INFRASTRUCTURE
MICROSERVER POWEREDGE C5220
3U PCIe EXPANSION CHASSIS
POWEREDGE C410X
Purpose-built for scale-out rack deployments, large homogenous cloud/cluster application environments where density is required and the software stack provides platform availability and resiliency
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PowerEdge C1100 Designed to meet the demands of the densest data center environments
• 1U, 2S Intel 5500 chipset • Intel 5500/5600* CPUs • 18 x DDR3 RDIMM • 4 x 3.5” or 10 x 2.5” HDD (SAS/SATA/SSD) • 6Gb SAS support* • 2 x GbE Intel 82576 (Kawela) • 1 x 16 Gen II (full-height/half-length)
• 2 x 4 Gen II daughtercard slots • 8-Port LSI SAS mezzanine (6Gb*) • Dual Port 10GbE Intel 82599 • IPMI 2.0 management • iKVM, DCMI, PXE support • Single or redundant PSU • Intel Node Manager compliant
HIGH MEMORY CLUSTER OPTIMIZED COMPUTE NODE
Great for: power and space sensitive customers requiring maximum memory flexibility
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PowerEdge C2100 A data monster with the most drives and the most memory in a 2U
• 2U, 2S Intel 5500 chipset (<100W processors)
• Xeon 5500 series CPUs • Xeon 5600 series CPUs • 18 x DDR3 RDIMM • 12 x 3.5” + 2 internal 2.5” HDD • 6Gb SAS support • 2 x GbE Intel 82576 (Kawela) • 2 x 8 Gen II (full-height/half-length)
• 2 x4 Gen II daughtercard slots • 8-Port LSI 6Gb SAS • Dual Port 10GbE Intel 82599 • IPMI 2.0 management • iKVM, DCMI, PXE support • Single or redundant PSU • Intel Node Manager compliant
HIGH PERFORMANCE ANALYTICS AND CLOUD SERVER
Great for: Scale-out data center environments where memory and storage density matter most: Hadoop, Map/Reduce, Web analytics, database
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PowerEdge C6100 Capacity, performance and flexibility in an eco-friendly package
CLOUD AND CLUSTER OPTIMIZED, SHARED INFRASTRUCTURE SERVER
• Up to 4 server nodes in 2U • 2S Intel 5520 chipset (<100W processors) • Xeon 5500 series CPUs • Xeon 5600 series CPUs* • 12 x DDR3 RDIMM • 24 x 2.5” or 12 x 3.5” HDD • 2 x GbE Intel 82576 Kawela • 1 x 16 Gen II (low-profile/half-length)
• 1 x 8 Gen II (custom mezzanine slot) • IPMI 2.0 management only • iKVM, DCMI, PXE support • Hot-swap server nodes & HDD • Redundant 1100W power supplies • 470W and 750W options* • Intel Node Manager compliant
Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where performance is key
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PowerEdge C6105 Capacity, power efficiency and flexibility in an eco-friendly package
COST AND POWER EFFICIENT, SHARED INFRASTRUCTURE SERVER
• Up to 4 server nodes in 2U • 2S AMD C32 (Std./HE/EE) series CPUs
(35-95W processors) • AMD 5670 chipset • 12 x DDR3 RDIMMs • 24 x 2.5” or 12 x 3.5” HDD • 2 x GbE Intel 82576 Kawela
• 1 x16 GenII (low-profile/half-length) • 1 x8 Gen II (custom mezzanine slot) • IPMI 2.0 management • iKVM, DCMI, PXE support • Hot-swap server nodes & HDD • Redundant 1100W power supplies std. • 470W and 750W options
Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where cost and power efficiency are key
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PowerEdge C6145 - 96 Cores 2u High performance cluster compute, massive IO expansion, and very large memory capable dense server in a flexible shared infrastructure chassis.
2.5” Chassis
Form Factor 2U Chassis 2 Independent Servers
Architecture 4S AMD G34 12C/8C Server Dual 5690/5670 Chipsets
Memory 32 DDR3 DIMM Slots 2 DIMM’s per Channel, Max 512GB 1333MHz/1066MHz
PCI Expansion 3 PCIe x16 Slots (LP/HL) 1 x16 embedded PLX HIC 1 x8 Mezz (DCS Std.)
Drive Controller AMD 5100 (embedded SATA RAID) LSI 9260 PCIe LSI 2008 Mezz
Drive Bays 24 x 2.5” or 12 x 3.5”
HDD’s 2.5” SAS/SATA/SSD (Max 12 per Server) 3.5” SAS/SATA (Max 6 per Server) SDHC Flash Card (1 per Server)
NIC Dual Intel 82576 1GbE NIC
Management IPMI 2.0 DCMI 1.0 AST2050 w/(iKVM) Shared or Dedicated Management Dedicated Mgmt. Internal Switch Option
Power Supply Hot-Plug Redundant, High-Eff. 1400W
3.5” Chassis
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PowerEdge C410x PCIe Expansion Chassis Maximizing space, weight, energy and cost efficiency, with unprecedented flexibility
PCIe EXPANSION CHASSIS CONNECTING 1-4 SERVERS TO 1-16 PCIe
• 3 U chassis, 19” wide, 143 lbs. • PCI express modules: 10 front, 6 rear • PCI form factors: HH/HL and FH/HL • Up to 225W per module • PCIe inputs: 8PCIe x16 IPASS ports • PCI fan out options: x16 to 1 slot, x16 to 2 slot,
x16 to 3 slot, x16 to 4 slot • GPUs supported: NVIDIA M2050; M2070
• Thermals: high-efficiency 92mm fans; N + 1 fan redundancy
• Management: On-board BMC; IPMI 2.0; dedicated management port
• Power supplies: 4 x 1400W hot-plug, high efficiency PSUs; N+1 power redundancy
• Services vary by region: IT Consulting, Server and Storage Deployment, Rack Integration (US only), Support Services
Great for: HPC including universities, oil & gas, biomed research, design, simulation, mapping, visualization, rendering, and gaming
Data Center Solutions 35 Confidential
PowerEdge C5000 Series
Dedicated Hosting / Low Cost Servers
Customer Challenges
• Dedicated Servers Required (No Virtualization)
• Power-Constrained Racks (sub 3kW)
• Space-Constrained Data Center
• LAMP Workload
• Aggressive Price Point for End Customer
PowerEdge C Solution
• Single Socket AMD or Intel-Based Servers
• CPUs with TDP as low as 25W
• 8-12 Hot-Plug Servers in 3U
• IPMI-Based Management
PowerEdge C5000 Series Sled
Data Center Solutions
Why PowerEdge C5000 Series?
High Compute Density • Up to 12 independent 1-socket
server nodes in a 3U chassis • Higher density than comparable
blade-based products
Shared Infrastructure • Shared power means more
efficient power utilization • Shared cooling for a lower cost
to cool
Highly Serviceable • Power supplies, interconnect,
and servers are all cold-aisle accessible
• Hot-swap server nodes for increased availability
SHARED INFRASTRUCTURE FOR MAXIMUM EFFICIENCY AND DENSITY
• 4x the density of traditional 1U servers • 60% more dense than HP blades • 30% less cost to cool than comparable
HP or IBM 1U servers • Shared infrastructure consumes less
floor space, power and cooling • 92% efficient hot-plug redundant
power supplies
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Data Center Solutions
PowerEdge C5000 Advantage
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Cooling Mechanicals Power
1/6th less amount of fans
40% less power per node
Viking sled Comparable 1U
41W 71W
4x the density
12U 3U
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Introducing the SM10000
38
PHP/Java
Linux-Apache
Web Server
MySQL
Application
Server/Internal
Storage
Load Balancing
TOR Switching
Hardware
Application
STACK
Management Hardware
Configuration
Flexibility
1st Generation,
All-in One,
Leading Edge
Full Rack Replacement
2 Terminal Servers
2 Rack Switches
64 SATA/SSD Disks
Basic Load Balancer
40 1 RU dual socket quad
core servers
The SeaMicro SM10000
The SeaMicro SM10000 Replaces An Entire Rack of Traditional Equipment
1 System
10 Rack Units
¼ The Power
¼ The Space
⅓ The Weight
A Server The Size of A Credit Card Only 3 components, Intel’s ATOM, SeaMicro ASIC + DRAM
SeaMicro: Proprietary and Confidential
SeaMicro
ASIC
Dual Core
Intel CPU +
Chipset
DRAM DRAM DRAM DRAM
3 inches
2 inches
The Highest Density X86 Server Ever Made 4 Dual Core Servers in 5 x 11 Inches
SeaMicro: Proprietary and Confidential
Intel Atom + Chipset
SeaMicro ASIC
The Highest Density X86 Server Ever Made 4 Dual Core Servers in 5 x 11 Inches
SeaMicro: Proprietary and Confidential
Intel Atom + Chipset
SeaMicro ASIC
The SM10000 Family: 512 Atom Cores An entire rack of functionality in 10 RU
256 Dual Core Sockets
512 x 1.6Ghz Intel x86 64 bit Cores
1 Terabyte DRAM (4GB per Socket)
0 - 64 SATA SSD/Hard Disks
1.28 Terabit fabric interconnect
Up to 64 x 1GbE and/or 16 x 10 GbE uplinks
“Fail in place” architecture
Hot swappable, fans, disk, power supplies,
compute, Ethernet, and storage cards
Runs off the shelf OS and applications
Power Consumption:
2.5 KW under typical workloads
SeaMicro: Proprietary and Confidential
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Not just about the hardware…
Open Source Cloud Platform
Private/Public IaaS
Big Data Analytics
Scale-out structured data
Web Application Cloud Platform
Private PaaS
Hadoop – Open Source Data Management
Scale-out unstructured data
* *
Data
Cloud
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My Contact Info
David Meyer Cloud / Hyperscale Architect
DCS Americas 813-319-5470 (office)
813-716-1289 (cell) david_meyer@dell.com Twitter: DavidatDellDCS
Blog: www.davidmeyer.org
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Thank You Thank You