Consumer-focused Strategies Workshop

Research Fellow Nottingham Trent Universitymariale.moreno@ntu.ac.uk

Dr. Mariale Moreno

Layout of the Workshop

First Part

• Project presentations from each team(40 min)

• Presenting the cards (10 min)

• Brainstorming session with the cards (50 min)

Break (10

min)

Second Part

• Developing tangible actions (30 min)

• Team’s presentation (40 min)

Project Presentations40 min

What are the consumer-focused strategy cards?

What are the consumer-focused strategy cards?

• A tool to brainstorm ideas to better communicate, collaborate and innovate with final users and other stakeholders to promote pro-sustainable consumption and behaviours.

What are the consumer-focused strategy cards?

How to use the consumer-focused strategy cards?

=

Higher levels of

sustainable consumption

could be motivated

Brainstorm session50 min

Break10 min

Develop tangible actions30 min

Teams Presentations40 min

What did we learned/improved today by using the

cards?