“I CAN BE”Mehria Karimzadah

More to it than just a pretty face...

Introduce 1956 Named after Mattel co-founder’s daughter

First Doll sold for $3.00, sold 351,000 dolls

Barbie products make up 40 percent of Mattel, Inc. annual sales.  

An estimated 90 percent of American girls have owned at least one Barbie doll over the last 40 years.

Hidden past, new beginnings...

Bild Lilli Barbie

Beauty and Brains Multi-million dollar franchise Evolving lifestyle Starring in movies, books, sparks

controversy Encompassing Environmental Changes Strategic exposure

Sugar and spice and everything nice...

Her man toy...

Barbie met Ken two years after she made her own phenomenal debut.

Nip/tuck?

Diversifying first went international in 1961 Mattel even introduced Freundschaft

(Friendship) Barbie Mattel introduced the first black and

Hispanic Barbie dolls in 1980.

Across Genres Silkstone Movie characters Rock, preppy,

adult, high school Vintage versus

Modern Designer label

products

Playing hard to get...

2001, Mattel began to differentiate Barbies into different classifications using Label Colors.

The current classifications are:  Pink Label Silver Label.  Gold Label Platinum Label Black Label

Major names in High Fashion

Keeping her options open...

Disney

Trouble in paradise...

Cat fight... Meow!

Not only High-fashion, High-tech

Never kiss and tell...  Barbie has had more than 80 careers --

everything from a rock star to a palaeontologist to a presidential candidate

More than 105 million yards of fabric have gone into making Barbie and her friends' fashions, making Mattel one the largest apparel manufacturers in the world.

Barbie doll is currently a $1.5 billion dollar-per-year industry.

The Barbie is currently marketed in more than 150 nations around the world.

QUESTIONS?