Social Networks

University of Granada

Social Networks – AB Social Media Strategy

INTRODUCTIONINTRODUCTION

Social Networks – AB Social Media Strategy

WHY?WHY?

Social Networks – AB Social Media Strategy

Continuous growth of the University of Granada.

Increasing necessity for new communication channels: Broader coverage of events At real time

Need for quicker responses.

Our CharacteristicsOur Characteristics

Social Networks – AB Social Media Strategy

Presence of the UGR on Social Networks: 17th of May 2010.

Coloquial language of Social Networks versus Institutional channels (web, corporative e-mails, etc.)

Open 24/7 all year round. Quicker and Personal

attention.

Information AboutInformation About

Social Networks – AB Social Media Strategy

Degrees &Masters Scholarships

Research

Jobs and Internships/traineeships

SportsCultural Activities

And More…

Social Networks Evolution Social Networks Evolution

Social Networks – AB Social Media Strategy

TuentiTuenti

Social Networks – AB Social Media Strategy

Typical Spanish Social Network.

Audience: High School students.

10.788 followers. Information about: UGR’s

Degrees, open days, activities for High School students…

FacebookFacebook

Social Networks – AB Social Media Strategy

Original Audience: University students.

Current Audience: University students, lecturers and administrative staff.

49.351 followers.

http://www.facebook.com/universidadgranada

TwitterTwitter

Social Networks – AB Social Media Strategy

Original Audience: Researchers.

Current Audience: Researchers and also students (short texts, promptness, etc.)

83.735 followers.

@CanalUGR

LinkedInLinkedIn

Social Networks – AB Social Media Strategy

Profiles in Spanish and English.

Audience: Graduate and postgraduate students, as well as researchers.

9.546 followers (English profile) and 70.526 followers (Spanish profile).

News regarding: Seminars, workshops, conferences, job offers, etc.

https://www.linkedin.com/edu/school?id=12214&goback=&trk=feed-body-name

PinterestPinterest

Social Networks – AB Social Media Strategy

Audience: Undergraduate students.

Pictures and images that show: Facilities (lecture rooms,

libraries, study rooms, etc.) Labs Work material Lectures

http://www.pinterest.com/estudiagranada/

InstagramInstagram

Social Networks – AB Social Media Strategy

To show through images the day by day of the University of Granada.

To let people know about peculiarities of the University of Granada.

To show in real time the different activities which take place at the UGR.

https://instagram.com/estudiaengranada

Social Networks – AB Social Media Strategy

Warning !!!Warning !!!

TrollsTrolls

Social Networks – AB Social Media Strategy

TrollsTrolls

Social Networks – AB Social Media Strategy

September 2014. Faculty of September 2014. Faculty of Law in the line of fireLaw in the line of fire

Social Networks – AB Social Media Strategy

ExampleExample

Social Networks – AB Social Media Strategy

ANY QUESTIONS?ANY QUESTIONS?

Social Networks – AB Social Media Strategy

THANK YOU FOR YOUR ATTENTION!THANK YOU FOR YOUR ATTENTION!

Further information:Further information:University of GranadaUniversity of Granada http://www.ugr.university

Social NetworksSocial Networks

estudiaengranada@ugr.es