Prepare for 2015's Hottest Digital Commerce Trends with SkavaSTUDIO

2nd, 3rd, 4th screen device traffic is exploding.

-check your analytics reports

Devices and Experience

Old ConsiderationsBrick and Mortar vs OnlineDesktop vs Mobile

The FutureMultiple Touch PointsMultiple DevicesMultiple Experiences

Every channel, device, and experience is an opportunity to connect with your customers.

Desktop

Phone at Home

Phone in Store

Tablet

Associate Tablet

Touch Wall

Watches

Google Glass

Available Content

What’s your content strategy? How many different vendors and tools?

Merchandisers need a single, simple tool to manage content across digital experiences

Creative wants to design for every user experience

Technology wants to build once and re-use

Skava wants simply to allow retailers to deliver the Best Digital Shopping Experiences

Company Overview

Skava Confidential and Proprietary

Currently 100% focused on retail vertical

Trusted by the Biggest Retail Brands

Do More with SkavaSTUDIOA platform that retailers can use themselves for digital merchandising, marketing and shopping experiences.

Building great digital shopping experiences is not easy…

SkavaSTUDIO

• Easy to use and manage• Cloud hosted, web based, always accessible

with a simple interface• Ready to use widgets and apps• Build your own components and re-use them• Integrates with existing systems and

CMS tools• Advanced user management features with roles

and access controls• APIs for advanced integration and features

A platform for developing digital marketing and shopping experiences

This is seeing the fastest pace of innovation at Skava – new releases every month with new features and capabilities

Experiences that can be created

Marketing Microsites Mobile Landing Pages

Interactive Finders Lookbooks

Gift Guides

Digital Catalogs

Daily/Weekly Deal Pages

Embedded STUDIO PagesFlash Sales

Marketing

Creative

Development

Infrastructure

Lots of disjointed campaigns to produce.Developing individual campaigns is time consuming.Ecommerce must be integrated into each campaign.Campaigns have to be adapted to multiple channels.

Marketing challenges

The Challenges

Creatives don’t have a standard functionality set to use.Custom development is required for each campaign. No visibility into ecommerce limits possibilities within campaigns.Campaigns have to be adapted to multiple channels.

Creative challenges

Different teams develop campaigns for different platforms.Custom development is required for each new campaign.Custom integrations have to built in.Campaigns have to be adapted to multiple channels.

Development challenges

Multiple places to deploy a campaign.Multiple platforms require support.Deployment and support is time consuming.Hosting in scalable and secure manner.

Infrastructure challenges

Why SkavaSTUDIO

Value for Marketing:

Faster Time to Market• Drive all campaigns within a single platform.• Standardized development, staging, and

production.• Speed up development with visual authoring

and little coding.• Build your own marketplace of widgets for

reuse later.• Easy 3rd party integrations: Analytics, checkout,

ratings & reviews, search, SEO, product catalogue, and more.

• Design for responsive and adaptive as well as offline in one place.

• Reduce costs through simplified processes.

Why SkavaSTUDIO

Value for Creative

Templatized or Fully Custom for each device and experience… you choose• Rich visual authoring tool with out of the

box widgets and templates.• Create and save custom, reusable widgets

and templates.• Pre-integrated ecommerce functionality standardizes

campaign rollout.• Choose whatever design method suits

your needs.• Reduce costs through reusing templates and widgets,

standardization, and campaign cloning.

Why SkavaSTUDIO

Value for Development

Standardized, Extensible Platform• Use standard APIs to create widgets.• Purchase widgets created by 3rd party developers.• Build ecommerce integration only once

to be reused.• Choose whatever design method suits

your needs.• Reduce costs through reusing templates and

widgets, standardization, and campaign cloning.

Why SkavaSTUDIO

Value for Infrastructure

Scalable, Secure, Simple, Piece of Mind• All deployment and support is handled

by Skava.• Deploy omni-channel campaigns (including offline)

within one platform.• Little to no involvement from IT.• Eliminate strain on resources and the

associated costs.• Scalable and secure, PCI compliant, hosting

SkavaSTUDIO

SkavaSTUDIO is the omni-channel experience platform that allows retailers to do more by efficiently building, deploying, managing, and reusing rich, interactive digital shopping experiences.

Sample Experiences built in SkavaSTUDIO

Marketing Sitelets

Create optimized experiences for each form factor

• Mobile• Tablet• Desktop• In-Store Kiosk• Facebook app

Create in-store marketing experiences for any size form factor.

In-Store Sales Associate Devices enable your sales associates to ensure your customer never walks away empty handed

In-store training app gives the ability to push new content through embedded pages

Interactive weekly deals

Product Finder Product finders guide your customer in 2-5 questions and recommend the perfect product for them.

Look books

Bloomindales Build-a-Bed interactive campaign

Flash Sales

Full Mcommerce Websites

The Children’s Place

Create full mcommerce websites in SkavaSTUDIO

Pre-built templates included to build mobile websites quickly and inexpensively.

Configures with API’s to get real time pricing.

FTD – Full Mcommerce Website

Full Tablet Optimized Websites

Click icon to add picture

Mobile Gift Guide with ecommerce integration

Studio Technology

Switch to summit demo

Simplifies Creating Digital Experiences

Build a Digital “App Store” for Retailers

Use visual authoring capabilities of Studio to build and re-use multiple user experiences

Cloud Based, Easy to Use

If you have APIs or they are part of your platform…

We have pre-built widgets that can take advantage of them.

What you add to it.

What is the best part of SkavaSTUDIO?

Build and Re-use Widgets

Re-skin a Campaign

developer.skava.com

The Skava developer portal provides documentation for various Skava products and technologies so that Skava customers and partners can take advantage of the Skava platform.

Skava also provides training to customers to make them familiar with using Skava tools such as our CMS and SkavaSTUDIO.

The developer portal is not only a useful feature which is part of our service delivery, but by getting customers and partners to start using Skava technologies, it ensures longevity for our technology stack and longer term contracts and relationships with our customers.

Prepare for 2015's Hottest Digital Commerce Trends with SkavaSTUDIO

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