Premise: Design a Contest and Fundraiser to create an environment where the community and local

businesses come together to support a great cause

This project will be designed to encourage and enhance outreach initiatives in conjunction with current outstanding efforts of the Memphis

Grizzlies organization and work to fulfill the vision of the NBA Cares program by giving back to those in need, specifically the kids!

Memphis Grizzlies InitiativesSeasonal ProgramsDonation RequestsTickets for KidsGrizzlies HouseLady BearsYouth HoopsTeam Up Mentoring

Working Together to Drive the Message

NBA Cares

Memphis Grizzlies

Initiatives

Memphis Area Chambers of Commerce

Community

Outreach

St. Jude Children’s Research Hospital and Le Bonheur

Children’s Hospital would be the recipients of the fundraiser

proceeds

Independent Review BoardAn independent review board will

continuously ensure the integrity and ethical nature throughout the fundraiser

Six board members will include:Retired Naval Commanding OfficerActive Duty Naval OfficerLocal Church Pastor Legal Advisers/ LawyersCommunity Business Leaders

How do we do this?By engaging our corporate community to seed the

project

We Will Help You Capitalize On Corporate Sales Opportunities By…

The fundraising event will build networking opportunities through the Greater Memphis Area Chambers of Commerce

Encourage corporate networking with the opportunity to purchase season tickets, which would increase net ticket sales revenue for the Grizzlies.

Corporate Networking Event

Networking the contacts from the various Memphis area Chambers of Commerce members to encourage involvement with the fundraising event

Contact information will be made available for future Grizzlies games, events and initiatives

Miss Tennessee 2011, Erin Hatley, will be participating and contributing her celebrity to the fundraiser

Engaging the community through the school systems

DeSoto County Schools

The ContestAll high school and college students will be

encouraged to participateThe contest categories will be in Web

Design and Art DesignParticipants will create concept art for

Memphis Grizzlies “Time to Grind” and Memphis iconic images

Incorporate design onto Harley Davidson Street Glide FLHX bike image

Two winners will be chosen for each category

Harley Davidson Street Glide FLHX

The CreationSouthern Thunder (Southaven) and Bumpus

(Memphis) Harley dealers will create the physical customized bikes using the winning

concept art

Finished customized Harley-Davidsons will be raffled

Contest Custom Motorcycle Example:

The platform to launch the fundraiser will be through the NBA Memphis Grizzlies organization

The Memphis Grizzlies will host the awards presentation for contest winners

Winners will be rewarded with VIP treatment and a presentation at NBA home game in the FedEx Forum

Multiple media platforms will spread the word about the raffle

Associated Press, Memphis Memphis Commercial Appeal Memphis Daily News WKNO FM 91.1 WREC AM 900 Memphis Business Journal Memphis Flyer   WHBQ TV 13 (Fox)    WKNO TV 10 (PBS)   WLMT TV 30 (CW)    WMC TV 5 (NBC)    WPTY TV 24 (ABC)    WREG TV 3 (CBS)  KQPN AM 730 (Fox)   WHBQ AM 560  WMFS FM 92.9 (ESPN)

The Reach of Social MediaHarley-Davidson has: 3.5 Million “Likes” on Facebook61 Thousand followers on Twitter

The NBA has:12 Million “Likes” on Facebook4.5 Million followers on Twitter

Social media can be used to not only promote the event, but also as a tool to spread the word about the design contest. A special Facebook page can also be created and used for the custom Harley-

Davidson design voting process

Over 4 billion videos are viewed per day on YouTube

A dedicated YouTube channel will be created to spread the word about the event and document the contest

This will encourage viewer engagement and sharing on other social media websites to drive the message

The Raffle

Tickets will be available for purchase throughout the community and at the Grizzlies games and special events

Bikes will also be displayed at Greater Memphis events for maximized publicity

Ticket purchases per person are unlimitedTickets can be purchased in bulk by

businesses to encourage team building for a cause

Target Market Theme NightsBike NightMembers of the

motorcycle community ride their bikes to the Forum

Special parking at front of forum for photo opportunity

Reoccurring eventPortion of proceeds

go to Le Bonheur and St. Jude

Target Market Theme NightsYouth Sports NightMemphis area youth

sports participants attend game in jerseys/shirts

Children involved in Grizzlies Youth Hoops also encouraged to attend

Community sports multi-generation presence

Portion of proceeds go to Le Bonheur and St. Jude

Target Market Theme NightsScout NightScouts and their families

are encouraged to attend game in full uniform

One scout pack will get the opportunity to present the flags at the Grizzlies Game

Builds community scouting presence

Portion of proceeds go to Le Bonheur and St. Jude

Target Market Theme NightCollege NightCollege students are

encouraged to attend game in College Name branded clothing

Ideally, University of Memphis Students will be wearing blue to contribute to the image of a large U of M & Grizzlies joint fan base

Portion of proceeds go to Le Bonheur and St. Jude

Raffle Ticket Example:

The Forum will go from this:

To this… with theme nights!

Charity Conclusion Towards the end of the2013 season, two winning

tickets will be selected and winners will be revealedMotorcycles will be presented to winnersAt the end of the 2013 season, fundraiser checks

will be presented to the respective hospital representatives from St. Jude and Le Bonheur at FedEx Forum during half time

All winners from schools, motorcycle raffle, and hospital representatives will be present at the check awards ceremony

Make a Difference For the Kids, Connect with the Community, and Put Fans In The Stands!