machine learningMagento&

About me

Dhruv Boruah

Co Founder, Reckless.io

Agenda

Agenda• Your KPIs• Session Goal• Interesting Magento Data• Magento Case• Tools/How?• Demo• Q&A

Your KPIs• Are you asking the right questions?• How much do you know about your customers?

AOV/LTV/GPM Sales/Returns/Shipping Churn Rate Abandonment Rate …

External Factors• Weather/ Forex/

Holiday/Newsletters• Census (birth/death/age)• …

Machine Learning

A branch of artificial intelligence, concerns the construction and study of systems that

can learn from data.

Source: http://en.wikipedia.org/wiki/Machine_learning

Session Goal

How to predict customer behavior

using machine learning?

Interesting Magento Data

1. log_visitor_online (visitor_id, type, ip, customer_id, last_url )

2. log_visitor (visitor_id, session_id, first & last visit, last_url, store)

3. Viewed product (visitor_id, customer_id, product_id, store)

4. Aggregated viewed products(view_num, price, name, store)

5. Quote tables

Magento Case

Case“Retailer A” trades in: Clothing/ Toys/Shoes/Home etc.

Goal: – Predict “checkout intent” of online customers– Deliver personalize promotion to prevent cart

abandonment

Tools

How?

How?

Listens for events Does delta sync Processes responses

MagentoExtension

ScalableInfrastructure

Slave Database NoSQL Google/Amazon

How?

YES/NO

• Slave Database• Flatten Magento

Tables• NoSql database

Data Warehouse

• Transaction History

• Merchandising• Operational• Marketing

Modeling • Preparation• Training• Predict

Predict

Training Model

Successful Checkouts

Created date/time Remote IP Base subtotal Items Customer is guest Category Location …

Training Model

Unsuccessful Checkouts

Demo

Questions/Comments?

dhruv@reckless.io@dhruvboruah

https://github.com/reckless-io/predictionhttp://www.magentocommerce.com/magento-connect/reckless-realtime-cart-abandonment-detection-and-

prevention.html