SEO for PR

PRCA breakfast - 16 June 2010

Missed opportunity for PR?

Not all search results are equal

Keyword planning

Google-friendly web pages

Linking: popular and relevant

Volume of indexed pages

Straightforward SEO

Planning

Building Google-friendly web pages

URLs

Page titles

Meta descriptions

Meta keywords

Building Google-friendly web pages

Creating keyword driven content

Editorial principals

Headline

In content keywords

Outbound links

Creating keyword driven content

Link strategy

Influence• Google PageRank

Popularity• Traffic• Relevance

Keyword alignment• Community

Source: http://en.wikipedia.org/wiki/PageRank

Linking tactics

1. Reciprocal links2. Social media sites3. Sticky content4. Online media5. Syndicated articles and press

releases6. Guest blogs7. Commenting (as a means of

engagement)8. Linking-out

Press releases and SEO

Editorial principals

Multimedia

Long tail strategy

Press release as gateway

Highly effective SEO tool

Blogs and SEO

Analytics

Further reading

Thank you

@waddswadds.co.uk/blog