Post on 23-Jun-2015
description
Pradeep Soundararajan, Moolya
Testing For Sales And Competitor Analysis
www.eurostarconferences.com
@esconfs#esconfs
Insert speaker picture here, no more than 150x150 pixels
The US government shut down!We testers are more excited about the website going down
That’s how we (testers) are!
We know why something sucks
We don’t know why people are okay with it
However!
We are not powerful enough to change the world
Welcome to knowing
how to change the world
Testing for Sales & Competitor Analysis
Broken Sales
Broken Sales
Bottom line reducer
Flying away from users
Kinda Flying for users
Bottom line reducer
Tweets from users
• Are you aware of any problems with the website? Having troubles booking flights for Thanksgiving.
• We have reports that your website is infected with a virus. We had 3 workstations infected.
• Hey, when your website offers a great fare, and I click to purchase it and then web says "not available," that's NOT COOL.
• You website is going soooooo s.l.o.w.l.y. HELP! I 'm trying to book travel• Website indicates flight arrived one hour back, but aircraft nowhere to be
seen at airport.• Booking flight w/iPhone app and an error occurred.• I need to cancel a ticket. Your website is not allowing it. 3 attempts, 20
minutes hold each time. I am sick and tired!• This is really pissing me off now! The website won't let me reschedule and
no one picks up customer care. Wtf?
Let’s do a basic math!
• Over the last 24 hours, about 10 users have complained they can’t book a ticket they want.
• Over an year this may be like 3650 (actually more) users who can’t book a flight.
• Average of $300 per ticket = $1095000 loss of revenues per year
• Plus losing them to your competitors!
Work samplesHow testing work impacts sales and competitors
How the world changed?Customers speak to us differently
Testers understand what impacts businessNow we have a way to the future
Birth of a productWhen users are willing to pay money to get their problem solved
Birth of engineering teamWhen businessmen believe we can bridge the gap
Birth of testingWhen business and engineering need
information related to risks to make decisions
We testers know to find bugsWe really don’t know how to present our information
orWe don’t know what information to find and present
I was like youI changed my game!
Three simple thingsI want to make them obvious to you
#1 : Simple things are often not obviousLook at what affects sales and see your testing change
#2 : Simple things are often not obviousIs your customer’s competitor doing something cooler?
#3 : Simple things are often not obviousDo you really learn what users think solves their problems?
If we want to change the worldWe need to move away from
information providers to intelligence providers