Post on 29-Oct-2014
description
Successful Promotion on the web
'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social
networking sites to promote your music business.
Rebecca Krause-Hardie Blog: Arts.typepad.comJanuary 26, 2010
Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
Introductions & Housekeeping
Welcome … and Welcome Back!
Rebecca Krause-Hardie
Today’s plan
Review & Questions from last week
Conversation Tone
Integration
Q & A (don’t wait until the end!)
Review - Session 1
Research first
Become the other person
Make your stuff easily accessible
Put all the key stuff together in one place
Be personal and professional, and develop relationships
Include audio, video, sharable content, quotes, etc.
Share-This links
Review - Session 2
Intentionality & Branding
Listening first
Find others to learn from
Join the conversation
Be courageous
Take small steps
People are forgiving if your intentions are good
Wash, rinse, repeat
Summing it Up
Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen
Questions from last week?
?
Having a common language & understanding
“it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility”
Chris Heuer
Being Responsible and Making it Safe: The Magic Vest!
“I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest.
“What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to.
Nina Simon
Adding Value - Geo-caching
• What did they say well?
• What did they miss?• Answer questions• What are other
people saying?• How does it apply to
you?• Imagine what could
be done in the future• Reflect on your
personal experience• Ask what if?”
“Read someone's blog post and start a conversation:
Before you leave a comment, ask yourself:
Beth Kanter
Adding Richness
Commenting is the life blood of blogging and the key to building a community
Comments get more minds into the story.Comments annotate someone’s thoughts such that the ideas can take on another dimension.Comments are a way to establish authority in your content niche
How does it apply to you?
Beth Kanter
Conversation Philosophy
• Blogs and Comments get legs… • Don’t say anything on the blog that you wouldn’t
want your grandmother, future employer to read.• Dealing with negative comments• Having internal agreement about tone, content
etc.• Don’t micro-manage your blog - it needs to have
a sense of spontaneity
Negativity
Supplies - talking points
“Give your ideas ‘handles’- If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.”
Chris Brogan
Supplies - comments are sticky
That can be both good and bad.
Supplies -Humor
YouTube Video Link
New York Philharmonic - Page
Expand your network by integrating with Flickr
And by integrating with YouTube
Using the “Notes” tab for longer term ‘updates’
You can subscribe RSS to notes
(What’s RSS?)
Mahler Contest - driving traffic to website
Brooklyn Museum Brooklyn Museum Community Community -> Sharing-> Sharing
Graffiti online and offlineGraffiti online and offline
Graffiti making tool online Graffiti making tool online and offlineand offline
Twitter: News and Knowledge Sharing
Twitter: Fundraising and Events
Twitter: Engagement
More Twitter Stuff
Use and monitor #hastags
Build relationships by joining conversations & replying, retweeting
Make your tweets retweetable
Use Twitpic to share photos
Use Twitter search
Empower your followers with actionable information in support of your mission.
Chad Norman
Get a FB “Page”
Update it Regularly
Reflect your brand on yourFacebook page
Ask questions & participate
in the conversation
Post & Tag Users in Photos & Videos
Leverage Events
Open up your Facebook page
Integrate Online & Offline
Facebook Share
Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen
Fail early and often!(Remember Yoda, “No Try … Just Do”)
Next Steps
What are you going to do with all this?
What are 5 things you can do this week to carry your learning and experience forward?
Your ideas…
And remember…
It’s all about investing in relationships!
Q & A
THANK YOU!
The NYSArts Blog:
http://nysarts.typepad.com
Post your stuff, your questions, your insights, your feedback….
Upcoming Sessions
February: Multimedia Skills
March: Music, Money & Sustainability
Resources
The NYSA Blog: http://nysarts.typepad.com
Adwords: https://adwords.google.com
Musicians tools:
http://www.topspinmedia.com/
http://www.reverbnation.com/
http://tinyurl.com/prweb1Case Study: http://tinyurl.com/fistfulayen1
PR template http://tinyurl.com/smPR1
Glossary of web terms:
http://www.seobook.com/glossary/#
Rebecca’s blog: arts.typepad.com
Cell & PDA 978-407-6002