Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 5 -1

Chapter 5Strategies in Action

Strategic Management: Concepts & Cases

13th EditionFred David

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 5 -2

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Ch 5 -3

Long Term Objectives

Quantitative

Measurable

Realistic

Understandable

Challenging

Hierarchical

Obtainable

Congruent

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Ch 5 -4

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