Social Media Training Manual

Kimberly Colquitt, Krista Jackson, Aimee Morin, Jacob Sheber, and Anthoney StamppAET/562

April 4, 2016Professor Beerman

Overview

• The phrase ‘social learning’ denotes something very specific in the modem lexicon.

• Certainly, it is learning from, and through, interactions with others. However, more specifically, ‘social learning’ is learning through online interactions using social media tools.

• Wikis, Twitter, Facebook, and Blogs are just some of the many social media tools online learners use.

• So, what exactly are they?

Social Learning with E-Learning Introduction

Social LearningI. What are some barriers to effective social learning?II. How might these be overcome?III.Given the nature of today’s organization, what role does

social learning play in ensuring effective workforce training?

IV. What ethical dilemmas might be encountered within the social learning environment?

V. How will ethical conflicts be resolved?VI.What level of importance is assigned to social learning?VII.How might you help promote its importance within an

organization?

I. Barriers to Effective Social Learning

• Lack of participation• Lack of knowledge and understanding of Web 2.0• Weak infrastructure and networks• Lack of confidentiality

II. How to Overcome Barriers

• Create a uniform workplace culture where people feel comfortable

• Avoid firewall and security issues• Create social media policies

III. Role of Social Learning in Training

• Collaboration• Encouraging informal learning• Sharing of knowledge and information• Trusting peers• Increased interaction among peers • Mentoring/coaching opportunities

IV. Ethical Dilemmas in Social Learning

• Blogging or posting negative comments about the company• Being friends with a customer or the company’s competition• Using company credit cards and memory for personal items• Using cell phone or other technology to access personally

identifiable information (PII)• Harassment

V. Resolving Ethical Conflicts

• Establishing policies• Understanding social media tools and how they can risk

the company’s infrastructure• Monitoring and auditing of social media use• Educating employees

VI. What Level of Importance is Assigned to Social Learning?

• High level of importance is assigned to social learning because it ensures:• Employees are safe from potential threats and security breaches

to organization infrastructure.

VII. Promoting the Importance of Social Learning

• Training• Communication• Policies • Incentives

Problem Solving Through Social

LearningI. Role of Social Learning in Solving Business Problems

II.Role of Social Learning on Employee Perception of Problems

III.Social Learning vs. Formal Training

I. Role of Social Learning in Solving Business Problems

• Facilitate collaboration and communication• A social media tool for visual communications • YouTube to store video clips

II. Role of Social Learning on Employee Perception of Problems

• Social interaction vs. productivity• Concerns from the past or stories• Authenticity

III. Social Learning vs. Formal Learning

Similarities • Opportunities for social

learning• Social Learning =

Collaborative Formal Training = Personalized

• Occurs during regular activities

Differences• Learning in different

spaces• Certified vs. not

necessarily certified• Unintentional vs.

intentional

Addressing Business Issues & Strengthening Relationships Through Social Learning

I. Affects of Social Learning on Organizational Goals and Objectives

II. Indicators of the Success of Social LearningIII.Effects of Resource Allocation on Organizational Social LearningIV. Methods of Accountability in Social LearningV. Effects of Social Learning on Employee Perception of PowerVI.How Social Learning Fosters Relationships Among Staff

I. Effects of Social Learning on Organizational Goals and Objectives• More sources = Better information• More ways to access information = Less time explaining• More collaboration = Better workflow

II. Indicators of the Success of Social Learning

• Employee-to-employee communication • Employee ownership • Employee draws in other employees

III. Effects of Resource Allocation on Organizational Social Learning

• Costs • Time • Money

• Benefits• Productivity• Efficiency • Increased morale

• Analysis and investment optimization

IV. Methods of Accountability in Social Learning

• Personal learning• Sharing responsibility• Setting specific guides

V. Effects of Social Learning on Employee Perception of Power

• Dissolve barriers• Communities evolve• Clear roles but flexible

VI. How Social Learning Fosters Relationships Among Staff

• Allows for new roles• Leverages work but accelerates the process• Diverse and committed people with shared goals

Social Media Tools•Descriptions, Benefits, Limitations, & Examples of:I. WikiII.TwitterIII.FacebookIV.Blog

Wiki Introduction

I. Wiki

I. Description of a WikiII. Benefits of a WikiIII.Limitations of a WikiIV. Examples of organizational application of using a Wiki

Twitter Introduction

II. Twitter

I. Description of TwitterII. Benefits of TwitterIII.Limitations of TwitterIV. Examples of organizational application of using Twitter

Facebook and Social Media Introduction

III. Facebook

I. Description of FacebookII. Benefits of FacebookIII.Limitations of FacebookIV. Examples of organizational application of using

Facebook

Blog Introduction

IV. Blog

I. Description of a BlogII. Benefits of a BlogIII.Limitations of a BlogIV. Examples of organizational application of using a Blog

Conclusion

• The manual and presentation gives everyone in the organization a more in depth look into social learning and the use of social media tools. The proposal is supposed to help integrate these into our organizational environment because social media will only grow, and without policies in place it can be detrimental. Encouraging and embracing social media is the best way to approach these concerns.

References

•Balakrishnan, V. (2016). Learning via a social media enabled tool - do learning styles make a difference? International Journal of Information

and Education Technology, 6(1), 35-38. doi:http://dx.doi.org/10.7763/IJIET.2016.V6.654

•Bingham, T., & Conner, M. (2010). The New Social Learning: A Guide to Transforming Organizations through Social Media. San Francisco, CA:

Cognella, Inc.

•Bozarth, J. (2010). Social Media for Trainers: Techniques for Enhancing and Extending Learning, 1e. Retrieved from: University of Phoenix

website.

•Cournoyer, B. (2012). Informal vs. Formal Learning: What's the Difference? Retrieved from: https://

www.brainshark.com/ideas-blog/2012/February/informal-vs-formal-learning-difference

•Continues in the notes section