Source: US Energy Information Administration

RAW MATERIALS

If we consumed at today's rate

If we consumed at ½ the USA rate

How many years left?

Source: infographics blog

FOUNDING PRINCIPLES RAW MATERIALS

Source: infographics blog

If we consumed at today's rate

If we consumed at ½ the USA rate

How many years left?

Systemic stress Population, water use, motor vehicles, GDP, fisheries exploitation...

Source: New Scientist, Oct. 2008

Natural system – cherry blossom

Technical nutrients Biological nutrients

'Design for disassembly'

Waste is food Diversity is strength Energy must come from renewable sources Prices must tell the truth Thinking in terms of systems is key

FOUNDING PRINCIPLES

Cradle to Cradle Bill McDonough and Michael Braungart

Desso

CASE STUDY: DESSO

Video Our system

www.ellenmacarthurfoundation.org

Colin Webster

colin@ellenmacarthurfoundation.org

@co1inwebster