Post on 12-Apr-2017
Power Your Way to Connect in China
Unlock the Power of Mobile
Cody Chan
Head of Sales, iClick Interactive
17 March, 2016
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
POPULAR DESTINATIONS
AMONGST CHINA AUDIENCES
Country Population
Japan 22,594,667
USA 21,681,497
South Korea 14,013,976
Australia 11,245,020
Taiwan 7,812,148
Hong Kong 7,465,214
UK 3,765,680
Thailand 2,916,829
France 2,818,037
Italy 2,089,261
Singapore 751,092
WHICH DESTIONATIONS
COMPETE DIRECTLY WITH HK?
778,816 people also
considering travelling
to Taiwan
644,231 people also
considering travelling to Japan
81,707 people also considering
travelling to Singapore
21
3
362,070 people also considering
travelling to South Korea
4
T RAVELLERS PROFILE
Taiwan
Highest overlapping rates with
Hong Kong
Majority of their travellers are
Male over 45
South Korea
Largest overlap comes from Female
18-24
Competing against HK for shopping,
cosmetics, beauty
Female14%
Male86%
Age
Female50%
Male50%
Age
QQ MusicNews
A LL ROUNDED DIGITAL SOLUTION
MoSocial, MoFeed, MOTV, OTV across PC and Mobile
QQWeChatQ Zone
iClick MoSocial
& Travel+
CHINA TRAVEL TARGETING CAPABILITIES
Geographics
Country level targeting
Demographics
Gender (male, female)
Interests
Travel
Finance
Beauty
Retail
Automobile
Education
We ride on Tencent’s data and
get insights on user behaviors
and travel intentions
Behavior (travel history, travel
status)
E.g. frequent travelers, ever
been to within 6 months,
planning to go, traveling, etc.
Interest (travel intenders)
E.g. travel in China vs overseas,
graduation trip, family trip, etc.
In-Trip Traveller TargetingPre-Trip Traveller Targeting
7
travel+
MOSOCIAL TRAVEL+ TARGETING BEHAVIOR
8
Been to… Plan to travel Travelling Frequently travel
HISTORY TRAVEL STAGES
• Domestic (cities, sites)
• International (country, cities, sites)
• Time Frame: 15 days, 1 month, 2 months
• Domestic: N times+ / year
• Int’l: N times+ / year
In the past, audience
traveled from place of
residence and
frequency.
Audience has already
confirmed travel
destination, but not yet
depart
Audience has left place
of residence and note
yet returned
Frequency of travel and
travel destinationDefinition:
Options:
travel+
M OSOCIAL – PREMIUM INVENTORY
China’s most popular social network which creates new onlinelifestyle built around 3 major content categories: self expression,content sharing and peer interaction
Source:Tencent Official Announcement
(2016)
China’s most powerful mobile app, continually shift fromcommunication tool to multi-functional platform
China’s leading digital music platform, providescomprehensive music services which include free MP3download, Ringtone service, music SNS communities
Qzone
630MMonthly active users
WeChat (Weixin)
600MMonthly active users
10MSubscription accounts
QQmusic
40MDaily impression
And other apps in Tencent Ad Network, e.g.
Scan &
Follow
Scan &
Follow
营销-香港旅游
腾讯社交广告| 中国最大的社交广告平台整合腾讯各类社交流量,腾讯社交广告提供给客户成熟完善的社交流量广告投放功能。包括人群定向,广告播放,后续跟踪等功能。
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