J. R. Martín San Román, F. Suárez, D. Raposo, F. Galindo, L. Rivas

Positive Design: beauty and usabilityfor a better technology environment

1. Positive Design

Positive Design

Positive Design

Desmet y Pohlmeyer:The intention to support human flourishing is the

explicit, central design objective of positive design.

Desmet, P. M. A., Pohlmeyer, A. E. (2013). Positive Design: An Introduction to Design for Subjective Well-Being. International Journal of Design, 7 (3). 5-19.

Positive Design

2. Design, UX, and Digital Divide

Positive DesignPositive Design

SocialDesign

3. Design, UX and Digital Divide

3. Design, UX and Digital Divide

Design, UX, and Digital Divide

Design, UX, and Digital Divide

3. A new approach for beauty and UX research

A new approach for beauty and UX research

The more beautiful, more usable looks Kashimura & Kurosu

Kashimura, K.; Kurosu, M. (1995). Apparent Usability vs. Inherent Usability. Experimental analysis on the determinants of the apparent usability. CHI’95 Proceedings

A new approach for beauty and UX research

A new approach for beauty and UX research