D E S I G N I S K E Y

V O L U M E IE A R LY Y E A R S 2 N D E D I T I O N

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.

DESIGN IS KEYDESIGN IS KEYVOLUME 1

2ND EDITION

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.

DESIGN IS KEYEveryone’s a Dreamer...

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.

Bored of high school?Love creating art/design?Drop out of high school!Try enrol into Billy Blue...Get rejected, you're not old enough?Enrol into CATC Design SchoolCreate Create Create.Work your ass off!100+ All nightersCountless hours of designRead booksStart t-shirt labelWin a competitionGet a mentorshipGet an internshipWin a scholarship at Billy Blue.

Live the dream.

Get a diploma.Get a degree.Make some cash.Rent a studio in Surry Hills.Create the best work you've ever made.

The Gate Presents

Poster design for the Gate; “The Gate is a not-for-profit initiative that aims to host, showcase and support great independent live music in a region of Sydney that doesn’t really see much of it: the broad spread of the North Shore through to the Western Suburbs.”

www.thegatepresents.com

The Gate Presents

Poster design for the Gate; “The Gate is a not-for-profit initiative that aims to host, showcase and support great independent live music in a region of Sydney that doesn’t really see much of it: the broad spread of the North Shore through to the Western Suburbs.”

www.thegatepresents.com

Skills: Typography, Photo manipulation

T H E G AT E P R E S E N T S

01 POSTER02 MOCKUP

03 DETAIL

DESIGN FOR PRINT/WEB

2011

01 POSTER02 MOCKUP

03 DETAIL

DESIGN FOR PRINT

2011

Keep Our Planet Alive

Eco Aware is a campaign, which raises awareness about global warming including the effects and causes of pollution.

Skills: Photo manipulation

K E E P O U R P L A N E T A L I V E

01 ALBUM COVER02 INSIDE SLEEVE

03 WEBSITE04 BUSINESS CARD/PINS

DESIGN FOR PRINT/WEB

2010 - 2011

The Monks of Mellonwah

The Monks of Mellonwah are a four-piece alternative rock and indie band based in Sydney. The depth and variety of influences driving each member has led to the formation of a unique sound, blending elements of classic blues & rock in Hendrix, Zeppelin, Pink Floyd, and the Chili Peppers with more recent sounds including Muse.

www.themonksofmellonwah.com

Skills: Identity/Branding, Music Packaging, Typography, Photo manipulation, Product, Web, Creative Direction

T H E M O N K S O F M E L L O N WA H

01 BUSINESS CARDS02 STATIONARY SET

03 PHOTO ALBUM04 BUSINESS CARDS

05 LOGO

DESIGN FOR PRINT/WEB

2011

Beth Joy Photography

Identity: Beth Joy is a freelance photographer based in Sydney Australia who specialises in Wedding and Portrait photography.

www.bethjoyphotography.com.au

Skills: Identity/Branding, Web, Creative Direction

B E T H J OY P H O T O G R A P H Y

G I R L S A L B U M PA C K A G I N G /A R T

Girls Album Packaging/Art

Double Pop-up CD Design & album art with hand drawn lyrics for the alternative band ‘Girls.’

Skills: Music Packaging, Typography, Photo manipulation, Product

DESIGN FOR PRINT - 2012

Girls Album Packaging/Art

Double Pop-up CD Design & album art with hand drawn lyrics for the alternative band ‘Girls.’

Skills: Music Packaging, Typography, Photo manipulation, Product

DESIGN FOR PRINT - 2012

Melbourne Street Art Calendar

Photography of street art in Melbourne, Australia. Designed for a calendar.

Skills: Photography, Layout Design, Product

01 FRONT COVER02 - 09 MONTH IMAGES

10 BACK COVER

DESIGN FOR PRINT - 2012

M E L B O U R N E S T R E E T A R T C A L E N D A R

Successful Failures

Art for a set of posters and shoes based around the concept of ‘Successful Failures.’

Skills: Illustration, Typography, Shoe Design

01 - 02 POSTER03 BUSINESS CARDS

04 SHOE MOCKUP05 TYPOGRAPHY

DESIGN FOR PRINT

2010

S U C C E S S F U L FA I L U R E S

Rice Revolution 2010

RICE Revolution is about seeing high schools transformed by the gospel. They believe that the best people to reach high school students are the students themselves.

www.ricerevo.org

Skills: Identity/Branding, Advertising, Creative Direction

R I C E R E V O L U T I O N 2 0 1 0

01 FLYER FRONT/BACK02 T-SHIRT

03 LOGO

DESIGN FOR PRINT/WEB

2009 - 2010

01 INSTALLATION02 LOGO

03 WRISTBAND/TICKET04 BOOKLET

05 LIVE06 BOOKLET

07 LIVE

01 DETAIL02 MOCKUP

(GLOW IN THE DARK)03 DETAIL

DESIGN FOR PRINT

2011

Rice Rally 2011

T-shirt design for RICE Youth’s annual rally. The design was printed on American Apparel navy shirts using ink that glows in the dark.

www.riceyouth.org

Skills: Apparel Design, Illustration

R I C E R A L LY 2 0 1 1

Year of the Dragon

A stamp set marking/celebrating Chinese New Year 2012, year of the dragon.

Skills: Illustration, Packaging

01 FIRST DAY ISSUE CARD02 STAMPS03 DETAIL

DESIGN FOR PRINT

2011

Y E A R O F T H E D R A G O N

01 POSTER02 POSTER

03 ALBUM COVER

DESIGN FOR PRINT

2011

De la Aurora

A collaboration with De la Aurora. He creates intricate, dreamy and immersive soundscapes to which I interpret visually.

http://delaaurora.blogspot.com

Skills: Photo-Manipulation

D E L A A U R O R A

01 POSTER02 MOCKUP

03 DETAIL

DESIGN FOR PRINT

2009

Dream | Inspire

Surreal poster design.

Skills: Photo manipulation

D R E A M | I N S P I R E

01 AD02 LOGO

03 - 07 PACKAGING

DESIGN FOR PRINT - 2012

KO D A C O O K I E S

Koda Cookies

Since 1993, KODA has been producing the finest quality handmade cookies for the discriminating palate.

The packaging is 100% recyclable. Materials include the Brown Paper Kraft from BJ Ball, made from recycled paper. The package has a fold over ‘tin-tie’ that folds over vertically then horizontally to re-seal the package. Bio-film lining is used, which is a 100% compostable alternative to standard Retail Bags.

Skills: Identity/Branding, Packaging, Advertising

01 POSTER02 MOCKUP

03 DETAIL

DESIGN FOR PRINT

Edward Scissorhands

Poster design for the Gate; “The Gate is a not-for-profit initiative that aims to host, showcase and support great independent live music in a region of Sydney that doesn’t really see much of it: the broad spread of the North Shore through to the Western Suburbs.”

www.thegatepresents.com

E D WA R D S C I S S O R H A N D S

01 WEB GRAPHICS/ILLUSTRATIONS

02 WEBSITE03 404 PAGE ILLUSTRATION

DESIGN FOR WEB

2011

Fervr.net

Fervr.net is a premium youth website by Youthworks that publishes daily articles, reviews and video content for teens.

www.fervr.net

Skills: Photo manipulation, Web

F E R V R . N E T

01 FONT02 POSTER03 POSTER

DESIGN FOR PRINT/WEB

2011

Tut.Tut Font

Experimental font created from hands.

Skills: Photo manipulation, Typography

T U T.T U T F O N T

01 - 03 BOOK COVER04 ILLUSTRATION

DESIGN FOR PRINT - 2012

S P E A R S & S P I R I T S

Spears & Spirits

Fashion Illustration and book cover design.

Skills: Illustration, Layout, Design

J AY K I

SPEARS&SPIRITS

01 TYPE/DREAMCATCHER02 WHEN THE DOTS CONNECT

03 - 04 LOOKBOOK PAGES

DESIGN FOR PRINT/WEB - 2011

Jayki

Jayki is a premium t-shirt label with apositive work ethic and philosophy. The shirts are made from 100% organic cotton, printed and designed in Australia. Founded by Jon Key at the age of 18, launched on the 11th November 2011.

www.jayki.me

Skills: Identity/Branding, Advertising, Creative Direction, Apparel Design, Illustration, Layout, Product, Business

J AY K I

F I ND

YOUR

PAS SI O

N&

L I V E

D R E AMTHE

01 - 04 DETAIL05 STAMP

06 BUSINESS CARDS07 PROMO

DESIGN FOR PRINT - 2011

01 - 02 THE GREAT DIVIDE03 WEBSITE V104 FRAMES FROMLAUNCH VIDEO

DESIGN FOR PRINT/WEB - 2011

E F F E C T F U L

Effectful

Effectful is a shoe design/repeat pattern inspired by rock music and effect pedals.

Skills: Packaging, Advertising, Shoe Design, Product

01 SHOE MOCKUP02 BOX

03 PACKAGING PAPER

DESIGN FOR PRINT - 2011

C O N TA C T

Contact:

email: contact@designiskey.comweb: www.designiskey.comphone: 0433 750 424shop: www.jayki.me

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.