PORTFOLIO

REVIEW

Function of a Portfolio

Showcase talent Display completed work

Showcase credentials Past clients

Awards/ Accomplishments

Provide method of contact

Function of a Portfolio

Get work!!

5 elements of a successful

portfolio

1. Creative Work Examples

2. Services (Work Rates)

3. Client History

4. Company Info

5. Contact

1. Creative Work Examples

What to display If you show web sites, make sure they link

Other personal design, print, photography work

Include work details! Name of client

Year

Project objective

Materials used

Time to complete

Price?

2. Services

Type of service, skills, proficiencies [Quantitative]

Type of situation or event [Qualitative]

(Work rates ?)

2. Services

Type of service/ skill/ proficiency:Web development

List of programming languages: HTML, ActionScript, etc

Graphic design

List of software: Photoshop, Illustrator, etc

Photography

Image types: Black-and-white, digital, hi-def, wet plate, etc

Marketing

Fields of study: PR, advertising, social net marketing, etc

Illustrations

Pencil on paper, canvas, painting, etc

2. Services

Type of situation/ event:Web development

Facebook apps, iPhone games

Graphic design

Web design, touch-ups/ airbrushing

Photography

Weddings/ events, headshots, product photography

Marketing

Print, copywriting, logo design/ brand identity

Illustrations

Technical, stills, portraits, caricatures

2. Services (Work Rates?)

Listing work rates is NOT recommended

Recommended: RFP form

IF you DO choose to list rates Price per hour

Price per project

Price per page

Price per “template”

Use currency conversions: US dollars, British pounds, Euros, etc

3. Client History

List of pervious clients

Quotes/ recommendations from clients

Easy rating system:Quality of work

Timeliness

Communication

Overall rating

4. Company Info/ Bio

Brand Name Company name

Designer name

Brand Image Logo

Photograph

Portrait

Experience (abridged resume)

Descriptive paragraphs

Full resume available for download

5. Contact Forms/ Contact Info

Some info should be ubiquitous throughout

portfolio

Request For Proposal (RFP) form

Contact formMailing address

Work/ Mobile phone

Connect your web-universe:

Twitter/ Facebook/ MySpace/ LinkedIn Links

Skype/ AIM/ Gchat/ Oovoo

Resume (?)

Review: 5 elements

1. Creative Work Examples

2. Services (Work Rates)

3. Client History

4. Company Info

5. Contact

Final things to keep in mind!

Keep it simple Easy navigation

Limit your pages

Aesthetics are a priority!

Browser Real Estate “The Fold”

Suggested development 800px x 550px

Implement metadata for SEO

EXAMPLEShttp://www.wix.com/pix3lator/KatrinaDavis

http://www.wix.com/KarenKeith/WEB2

http://www.wix.com/steppie/steppie

http://www.wix.com/disnor/dlisnor

http://www.wix.com/cbrock4/2301%20studio

PORTFOLIO

REVIEW

PORTFOLIO

REVIEW