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P L AT I N U MFASHION MALL CHIANGMAI

Platinum

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Concept Idea

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Colorfull Logo

3D Logo

Single Colors Logo Stamp Colors Logo

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P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

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P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

PANTONE512 c

PANTONE2995 c

PANTONEBlack 7 c

PANTONE382 c

PANTONE363 c

PANTONE2784 c

PANTONE179 c

Pantone Color Body

Pantone ColorText

2 cm

Minimum Size

Something to protectPlatinum signature is a unique piece of artwork that was designed speciÄ cally for our brand. It differentiates itself while maintaining its links to the parent Platinum brand.

As the most public expression of our brand, the signature is the cornerstone of our identity. Therefore, it is crucial to the success of Platinumthat it is reproduced correctly and applied consistently in the appropriate circumstances.

During development of the artwork, the effectiveness of Platinum signature was tested at various sizes. This resulted in a speciÄ cation for the minimum size at which it can be applied and still retain legibility.

P L AT I N U MFASHION MALL CHIANGMAI

Corporate typefacesThe new corporate Platinum typeface, Perpetua Titling MT Bold, was selected for its highly legible and sophisticated design. The consistent usage of this typeface promotes a cohesive visual style throughout our communications. Only two speciÄ c weights are used: Bold and Light.

For exceptional applications, like Microsoft OfÄ ce® documents, the approved system font should be used: Hevetica

Perpetua Titling MT BoldA B C D E F G H I J K L M N OQ R S T U V W X Y Z

Perpetua Titling MT LightA BCD E FGH I J K LMNOQR S TUVWXYZ

Helvetica Mediuma b c d e f g h i j k l m n o p q r s t u v w x y zABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Bolda b c d e f g h i j k l m n o p q r s t u v w x y zABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Bolda b c d e f g h i j k l m n o p q r s t u v w x y zABCDEFGHIJKLMNOPQRSTUVWXYZ

1

1

2

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PANTONE512 c

PANTONE2995 c

PANTONEBlack 7 c

PANTONE382 c

PANTONE363 c

PANTONE2784 c

PANTONE179 c

Pantone Color Body

Pantone ColorText

m a l e Fa s h i o n

F O O D C E N T E R

F e m a l e Fa s h i o n

BA N K i n g

I T M A L L

J E W E L RY

PLATINUM CHIANGMAI

PLATINUM CHIANGMAI

PLATINUM CHIANGMAI

PLATINUM CHIANGMAI

PLATINUM CHIANGMAI

PLATINUM CHIANGMAI

Outlet Color

P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

Pattern Design

Corporate

P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

P L AT I N U MFASHION MALL CHIANGMAI

Mr. JOHN Smith

xxxxxxxxxxxxxxxxxxxxxxxx

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www.platinum-ch.com

Signage Colors

Wall Graphic Signage(Number Floor, Arrow, Detil) Number

1 2 3 4 5 6 7 8 9 0Arrow

Reference

Arrow

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Toilet Icon

Male Female

FemaleMale

2200

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300

MIN

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Overlap Mint leaves

Architecture Form

Architecture FormArchitecture Form

Overlap Mint leaves

Sea Color

Architecture Form

Pantone315 c

Pantone3145 c

COLOR PALLATE

Color from Sea

TYPEFACE

Moiser font

A B C D E F G H I J K L M N

O P P Q R S T U VWS Y Z

Gill Sans Display MT Pro

A B C D E F G H I J K L M NO P P Q R S T U V W S Y Z

GRAPHIC ELEMENT

STATIONERY DESIGN

HOTEL

60/1 XXXXXXXXXXXXXXXXXXXXXX XXXXX XX

60/1 XXXXXXXXXXXXXXXXXXXXXX XXXXX XX

60/1 XXXXXXXXXXXXXXXXXXXXXX XXXXX XX

MR.JOHN SMITHMANEGER

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www.minthotel.com

www.minthotel.com

www.minthotel.com

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Le Coral Brand Identity:Pattern Element EX.

9/9 Moo 8 Na Toey district, Thai Muang Phang Nga 82120Tel: +66 (0) 76 679 888, Fex: +66 (0) 76 679 899; Email: reservation@coralhideaway.com

www.lecoralhideaway.com

9/9 Moo 8 Na Toey district, Thai Muang Phang Nga 82120Tel: +66 (0) 76 679 888, Fex: +66 (0) 76 679 899; Email: reservation@coralhideaway.com

www.lecoralhideaway.com

Le Coral Hideaway Beyond Phuket9/9, Moo 8, Na Toey District, Thai Muang, Phang Nga 82120 Thailand

T : +66 (0) 76679888F : +66 (0) 76679899info@coralhideaway.com

H I D E A W A Y B E Y O N D P H U K E T

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9/9 Moo 8 Na Toey district, Thai Muang Phang Nga 82120Tel : +66 (0) 76 679 888Fex: +66 (0) 76 679 899Email: reservation@coralhideaway.comwww.coralhideaway.com

TakuRĎ3hungHospital

Kok Kloy PoliceĎStation

POĎNGAR,ĎTemple

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ThaiĎMueangPoweQĎStation

NIKOM SAMOSORN Temple

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M o n o C o l o r

O n e c o l o r

T w o c o l o r

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Speacial Color

Gold

Coco

Copper

20% 80%

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Mr.John Smith+668 3977 7777

S a l e K i t

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L e t t e r H e a d

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Graphic Element

brochure and mini brochure

envelope

folder

fax sheetletter head

Name card

newspaper ad

BillboardHoarding

directional signBooth

unit matrix

DM & EDM

Banner

BEST

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Colors Plal lateLogo Single Colo r

Graphic Element

Pantone 3415 CPantone Black 5 C

Corporate Identity

Bag

Namecard

Hot Coffee Cup

Sticker

Ice Coffee Cup

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U NOPPADON MANEECHAY ( NOTT )Tel : 085 507 2441E-Mail : xtiinott@gmail.com