Portfolio: American Humane

Post on 24-Mar-2016

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Examples of our positioning, messaging, identity, trade advertising, creative development, web and thought leadership strategies and content for the American Humane Association's Certified Humane program.

Transcript of Portfolio: American Humane

THE HUMANE TOUCH

He morning speaks of freshness. And a blanket of warmth greets even the earliest of risers.

Here, in places so ooen referred to as America’s heartland, another language unfolds with each new day.

A living, breathing dialogue between the land, the

elements and those who swear by them that is only

fully understood with time. Traits like compassion,

gentleness and honesty are treated like old friends. And there’s always room

at the table for anyone who respects others. So it’s only ing that one brand

that has stood for purity and decency for over 130 years

in places such as this would now become the universal

symbol of quality in meat,

poultry, milk and egg products

for American families. American Humane Certi ed.

He sign of products raised by the humane touch.

THE HUMANE TOUCH

He morning speaks of freshness. And a blanket of warmth greets even the earliest of risers.

Here, in places so ooen referred to as America’s heartland, another language unfolds with each new day.

A living, breathing dialogue between the land, the

elements and those who swear by them that is only

fully understood with time. Traits like compassion,

gentleness and honesty are treated like old friends. And there’s always room

at the table for anyone who respects others. So it’s only ing that one brand

that has stood for purity and decency for over 130 years

in places such as this would now become the universal

symbol of quality in meat,

poultry, milk and egg products

for American families. American Humane Certi ed.

He sign of products raised by the humane touch.