Post on 26-Aug-2020
@PopeIsHope Digital Campaign
Participation Wish List
Mission: Enlist Universities, Newman Centers and other Catholic organizations to rally their constituencies to use social and digital media for full
engagement with the Pope’s September visit. The goal is to generate and amplify conversations and share stories that personify Faith, hope, compassion, and social justice, thereby demonstrating that #GoodIsWinning because of the actions of individuals.
Primary Engagement: Moderate Engagement: High Engagement: 1.Follow @PopeIsHope official Social Media accounts See below
1. All “Primary Engagement” plus the following Options
1. All “Moderate Engagement” plus the following Options
2. Promote submissions to be chosen as members of the @PopeIsHope Digital Street Team to cover the Pope’s visit. *Open to students and young alumni & other Millennials in your community
2. Share additional updates including, the Pope’s Emojis keyboard, daily infographics, news of initiative & Pope’s US trip etc.
2. Initiate a real-time University Social Media/ digital pop-up center to engage students, staff, alumni, & friends of the university in conversation prior to and during the Pope’s Visit @PopeIsHope #GoodIsWinning See FAQ
3. Retweet, “Like” or Repost @PopeIsHope official content.
3. Prior to the visit, generate content that displays events or people demonstrating how “Good Is Winning” on your campus and with your broader constituency.
3. Share Digital Street Team Contest information with students and alums 3 people win paid trip to cover the Pope as an official member of the “Digital Street Team”
4. Mention the hashtag #GoodIsWinning and/or tag @PopeIsHope in social media posts as appropriate
4. Use and share @PopeIsHope music media, infographics, and emojis in your communications
4. Identify and enlist Celebrity/Influencer Ambassadors to welcome the Pope to the US via social media
5. Incorporate details of the @PopeIsHope campaign in other official communications including email newsletters, magazines, social media & visual channels in campus public spaces
5. Ask Sports teams, athletes and & coaches to send social media messages welcoming the Pope to the U.S. (be creative) Submit to @PopeIsHope official acctounts See FAQ
5. Suggest “trusted sources” to provide relevant content for @PopeIsHope accounts to amplify prior to & during the visit
6. Challenge fans to represent your team /university by sharing videos/photo stories of inspiration, compassion, etc. tagging @Pontifex Include hashtag #GoodIsWinning See FAQ
6. Designate a research team to analyze the social media data generated around the visit and develop a White Paper providing insights to the Vatican on the impressions, interests, beliefs, etc of Millennials helping the Church better engage with this high value population.
*We welcome some or all of the above contributions as well as any other suggested involvement with the @PopeIsHope Initiative.
For additional information call Ellen Hoover 704.541.5942 or Ehoover@buzzmgr.com
FAQ @PopeIsHope Digital Street Team
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1) What is a Digital Street Team? a) A dynamic group of individuals activated on social media to drive conversation toward faith,
social justice, compassion and joy around Pope Francis’ visit to the U.S. September 22-‐27, 2015.
2) Where will they be located? a) Some members will be onsite in Washington, DC (September 22-‐23), New York City (24-‐25),
Philadelphia (September 26-‐27). Other members will operate off-‐site, from across the U.S. b) On-‐site members must be responsible for their own transportation and accommodations.
3) What are we looking for in a Digital Street Team member?
a) Demonstrated advocates for Christian faith and social-‐justice causes b) Have an eye for a good story and know how to share it meaningfully for a wide audience c) Have social media savvy, with strongly established presence on various social media platforms d) Photography, videography, editing, and writing skills are highly valued e) Spanish fluency is valued but not necessary f) Must use own smartphone, tablet and/or laptop and will be responsible for associated
expenses.
4) When does the Digital Street Team membership application process begin? a) The application process has started and will end July 25, 2015, 11:59 pm EDT.
5) When will the Digital Street Team members be chosen?
a) By July 31. Selected members will be notified during the first week of August.
6) Will the Digital Street Team members receive any training? a) After the selection process is completed at least 2 webinars will be conducted to orient team to
the mission and to establish protocols.
7) What kind of content will Digital Street Team members create? a) Members will be expected to regularly generate original content using all forms of digital media
including photo, video, meme, blog, etc. b) Within themes established by the @PopeIsHope project, members will be encouraged to be
highly creative and to utilize their storytelling skills.
FAQ @PopeIsHope Digital Street Team
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c) @PopeIsHope project will receive exclusive images and video from an Aleteia journalist accompanying the Pope during his journey. Team members will have opportunities to add this content to their postings.
8) Where will the Digital Street Team content be posted? a) @PopeIsHope is activated on Twitter, Instagram, Facebook, Snapchat, Vine, Periscope, Pinterest
and Tumblr. Content will also be posted on GoodIsWinning.aleteia.org.
9) What are the Digital Street Team application guidelines? a) Follow the @PopeIsHope social media accounts b) Submissions may be in a variety of forms including photo, video, meme, blog, etc. and must
demonstrate the theme and include the hashtag #GoodIsWinning. c) Send submissions to @PopeIsHope via any of the following platforms: Twitter, Instagram,
Facebook, Vine, Pinterest, and Tumblr. (Not Snapchat or Periscope). d) Multiple submissions are accepted but not required. e) Application process is effective immediately and acceptance deadline is July 25. 2015, 11:59pm
EDT. f) Must be 18 years of age or older
For further information on the Digital Street Team and the @PopeIsHope initiative, please contact Ellen Hoover ehoover@buzzmgr.com 704.541.5942.
As of: 6/26/15