Powerful brands and sprints

Mojca Avšič,

SBU Savoury spreads, R&D DirectorDroga Kolinska / Atlantic grupa

SBU SAVOURY SPREADS2

A little bit of Atlantic grupa:From Croatian to European company

19 — production plants

in 6 countries

12 — representative

offices and companies

5.387 — employees on 12

markets

700 — million EUR

revenues

BUSINESS

OPERATIONS

CORPORATE SUPPORT

FUNCTIONS

STRATEGIC

BUSINESS UNITS

STRATEGIC

DISTRIBUTION UNITSFINANCE AND IT CORPORATE

ACTIVITIES

Coffee

Sports and functional food

Beverages

Snacks

Pharma and personal care

Savoury spreads

BUSINESS UNIT

Baby food

Croatia

Serbia

International markets

HoReCa

CIS

DISTRIBUTION UNIT

SloveniaDISTRIBUTION UNIT

Macedonia

Effective organization

ARGETAOUTSTANDING BRAND

LOVEMARK IS OUR GOAL

18 INTERNATIONAL MARKETS

40% ARGETA’S VOLUME

REGION

Argeta: the 5th strongest brand in the region

WEST EUROPE:• Austria: 31% MS; 1st• Switzerland: 27% MS; 2st

SBU SAVOURY SPREADS

SBU SAVOURY SPREADS ENVIRONMENT

STRENGHTS• ------------------------------

------------------------------• -----------------------------

WEAKNESSES• Distribution in Zone West & Russia• Perception issues regarding packaging in Zone West • Mid-term limited production capacities

THREATS• Growing health concerns and pate category prejudice• Traditional pate markets stable or declining• Each Western market has its own preferences

OPPORTUNITIES• ------------------------------

------------------------------• -----------------------------

Because of threats & weaknesses, we have a lot

of opportunities…

We have decided: Innovation will be one of

our key drivers.

SBU SAVOURY SPREADS

INNOVATION WILL BE ONE OF OUR KEY DRIVERS – R&D, MARKETING,

OPERATIONS, SALES.

1. HACKATHON2. PARTNERSHIPS

& STRATEGIC ALLIENCIES

3. SPRINT STUDIO

1. HACKATHON

•CorpoHub

•CEO support

•Pre-case and pre-workshops:

• Alignment and focus of the team

• Brief

• Internal crafting session

• Mentors

What happened after hackathon?

What‘s next?• We‘ve got 16

projects +

• 16 ideas for product gadgets

2. PARTNERSHIP & STRATEGIC ALLIENCES (regular R&D projects, gadgets…)

• Suppliers:

• Ingredients

• Packaging

• Agencies

• AG Group internal platform – idea gathering, testing …

• Our ambition:

• Open source platform

• Support continuous improvements…

Internal wrap up funnel

R&D portfolio: do we have know-how, resources…..

SPRINT STUDIO: principals of agile development,evaluation of projects, prioritization…

3. SPRINT STUDIO

Situation looks like this …

1 - Simple / Obvious

2, 3 - Complicated4, 5 - Complex

Chaotic

• 9 – 4,5 complex projects• 8 – 2,3 complicated projects• 2 – simple projects

… according to Cynefin (ku-nev-in) framework

It‘s obvious we have a lot of work, BUT:

• Resources ?

• Support ?

• Focus ?

• Motivation ?

• ….

SPRINT STUDIO

Our learnings:

1. Clear focus and frame

2. After hackathon = post hackathon activities – to keep momentum

(speed, spirit, motivation)

3. Management of expectations and timing

4. Definition and alignment about priorities

5. Innovation team needs time & support – dedication of time for

passion projects

SBU SAVOURY SPREADS

Atlantic Grupa d.d.

Kolinska 1

10000 Ljubljana, SI

Mojca Avšič, R&D director

Mojca.avsic@atlanticgrupa.com

Phone: : +386 1 47 21 550

Mobile: +386 30 999 888

Thank you !