Post on 16-Apr-2017
POCKET POINTSKayla Floyd
Brooke Rutledge Lacey O’Brien Melissa Barry
Founded in September 2014 at Chico State University in California .
Students open up the app when they are in class, lock their phone, and start gaining points! Pocket Points is a great way for students to save money and get awesome discounts!
ABOUT THE APPAn app that rewards
students for not using their phone during class.
POCKET POINTS IN ATHENS
Brixx Pizza15% Off Tab
Buy 1, Get 1 FREE Pizza
Complete Nutrition22% Off Purchase
FREE Body Fat % Test (BodyComp)FREE Shaker
FREE Pre-Workout Sample
Pita Pit$5 Pita, 5:00-10:00PM Daily
10% Off Catering OrderBuy 1 Combo Pita, Get 2nd Pita Half Off
ETC.
GrindhouseFREE Killer Combo
FREE MilkshakeBuy 1 Burger, Get 1 FREE
Buy 1, Get 1 FREE Footlong3 Cookies For The Price Of 1
FREE Chips and Drink
Subway Butt HuttFREE Non-Alcoholic Drink
10% Off Purchase
Jerzees25% Off Drink
Palm Beach Tan$20 Off First Month
Buy 1 Get 1 FREE Spray Tan
Butt Hutt >>>
STATS● Over 65 universities ● 300,000 users total● 2,000 users at UGA
when we started● 670 Instagram
followers● 2,342 Twitter
followers ● 832 Facebook likes
Strengths
● Gives students something they want AND need
● They focus more in class, they get points in return
● App is free● Utilizes food AND retail● Success at other campuses (Chico State and
Ohio State)● Deals are not time sensitive● Already have a campus rep● Wider variety and larger deals than other
food discount apps● Collaborative involvement between users
SWOT ANALYSIS
SWOT ANALYSIS
Weaknesses
● Not as many businesses yet at UGA (compared to more successful campuses)
● Minimal promotion on campus● Requires more effort● Glitches with geo-location technology● Name and brand awareness
Opportunities
● Social Media accounts specific to UGA● Multitude of businesses to add to our
team● No other app like Pocket Points● More ‘pop up’ opportunities to gain free
points● Promotion in places such as clubs,
classes, and Greek life● Creating fliers ● Hosting or partnering with events ● Increase overall user count at UGA● Professors could offer extra credit
SWOT ANALYSIS
Threats
● Major competitors (Hooked, Eat Street, Retail Me Not)
● Businesses themselves offering their own coupons, offers, and discounts
● Businesses declining the partnership with Pocket Points
● Technological change in the smartphone industry
● Technological problems with the app itself
● Businesses not committing
SWOT ANALYSIS
● Created a list of business prospects to contact about the app, as well as brainstorm deal ideas to pitch to the businesses
● Launched multiple businesses on the app○ D.P. Dough○ South Kitchen + Bar○ The Rook and Pawn○ Dress Up
● Promoted by ○ Speaking in class and clubs○ Word-of-mouth○ Flyers○ Table toppers, stickers○ Posting on social media
● Held promo event
POCKET POINTS IN ATHENS
25% Off Your BillFREE Side At Lunch
FREE AppetizerFREE Dessert½ Off Drink
Insomnia CookiesGet $1 Off a Cookiewhich
Buy 1, Get 1 Cookie FREEGet 1 FREE Traditional Cookie
Businesses Gained During Our Time On The Project
South Kitchen + Bar
POCKET POINTS IN ATHENS
Condor Chocolates
Dress Up Boutique
Businesses Gained During Our Time On The Project
15% Off Total Purchase
20% Off All Jewelry20% Off Entire Purchase
30% Off PurchaseBuy 1 Get 1 FREE Any Clearance
Item
POCKET POINTS IN ATHENS
D.P DoughFREE Cheese Or Pesto Stix With
Zone PurchaseFREE CookieFREE Calzone
FREE Fountain Drink With Zone Purchase
$3 Off Any Calzone
The Rook & PawnFREE Daily Game Membership
FREE Cookie Or Jam Bar2 Pour Over Coffees For The Price
Of 1$1 Off Draft Beers
FREE Bowl With Membership Purchase
Businesses Gained During Our Time On The Project
“POCKET POINTS PARTY” @ The Standard - Athens● Promotional event hosted by The
Standard○ First event EVER for Pocket
Points at UGA!● Utilized giveaways
○ Stickers○ Cups○ Posters○ Flyers○ Insomnia cookies!!!○ 600 point raffle
● Gained 30+ app downloads
● Increased user count by over 5,000 ○ (Over 7,000 users now)
● Increased Instagram followers by 100 ○ (770 followers now)
● Increased Twitter followers by 75 ○ (2,417 followers now)
● Increased Facebook likes by 175 ○ (1,007 likes now)
● Gave 2-3 class talks a week● Talked to 1-2 businesses per person
every week● Held event● Increased downloads/app users● 6 businesses on the app
GOALS WE REACHED
THINGS WE LEARNED● Always follow-up and check back with businesses● Set goals for a # of businesses and classes to talk to each week● Difficulty gaining businesses● Life skills
○ Sales!○ Communication skills○ Time management ○ How to be enthusiastic○ To not get discouraged when you
are told “no”
RECOMMENDATIONSFor the business:
● More brand ambassadors ● Pocket Points ’swag’ for ambassadors ● Rewards for turning off your phones
while driving● Partner with local gas stations, grocery
stores and local non-profits● UGA food service campus eateries ● More ‘pop up’ opportunities to gain free
points
For future ambassadors:
● Reminders in the physical classroom to turn on the app
● Talk to Greek life at different chapters
● Partner with University Union’s event
● More events hosted by Pocket Points● Separate social media accounts for
UGA
FOLLOW US!@pocketpointswww.instagram.com/pocketpoints
Pocket Pointswww.facebook.com/pocketpointsinc
@pocketpointswww.twitter.com/PocketPoints