Plume: Selected Writing Samples

Post on 16-Jan-2015

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All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development. Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.

Transcript of Plume: Selected Writing Samples

Selected Writing Samples

www.plumemarketing.com

Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com

   

Samples From:

Branding Campaign

W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com

W Austin Residences: Building Site Wrap

W Austin Residences: Print Ad

Print Pieces

Whole Foods Market: Direct Mail Campaign

Whole Foods Market: Direct Mail Campaign

Whole Foods Market: Direct Mail Campaign

Whole Foods Market: Direct Mail Campaign

Whole Foods Market: Direct Mail Campaign

Comtran International: Look Book

Comtran International: Look Book

Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news

Websites

Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com

RISE Global: WebsiteRiseGlobal.org

Gratio Capital: GoalMine Website, Messaging StrategyGoalMine.com

Mango Money: Website, MessagingMangoMoney.com

Rev Worldwide: WebsiteRevWorldwide.com

Event360: WebsiteEvent360.com

Online Advertising

JCPenney: Interstitial on Glo.comWork performed under contract at T3

JCPenney: Interstitial on Glo.comWork performed under contract at T3

JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3

JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3

JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3

JCPenney: Supergirl Launch, Expandable BannerWork performed under contract at T3

Civic/Non-profitDowntown Austin AllianceEvent 360RISE Global

Fashion/RetailJCPenney

FinanceGratio Capital/GoalmineMangoMPOWER LabsRev Worldwide

Food/Natural ProductsWhole Foods MarketNuloSeventh Generation

Healthy LifestylesACTIVE LifeOregon State University ExtensionTexas Department of State Health Services

   

Full Client List

Hospitality & Real EstateAmerican Campus CommunitiesMallick GroupW Austin Hotel & Residences

SustainabilityCarton CouncilClimate Savers Computing InitiativeCPS EnergyWater IQ

Travel/AviationComtran InternationalTigé Boats

TechnologyBazaarvoiceFameCastGoogleOpen Labs

Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you.  StrategyBranding StrategyMarketing/PR PlansPartner RecruitmentRFP CreationRFP ResponseSocial Media Engagement    

WritingAnnual ReportsArticles/Op-EdsBrochuresBlogsComedy/SatireCorporate Messaging Facebook, Twitter, Other Social MediaFact SheetsManualsNews ReleasesNewslettersOnline Advertisements/Rich MediaPoint-of-Sale SignagePrint AdvertisementsSEO WritingSpeeches/Talking PointsWeb SitesVideo Scripts

Services

Thank You!

www.plumemarketing.com

Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com