The Pleasure RevolutionWhy Games Will Lead the Way

Jesse SchellCFO Rising 2013

Real LifeGames

+10!

+20!+20!

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+45! +500!

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+100!+50!+30!

+10! +10!+10!+10!+10!

+500!

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+2700!

+2000!+5000!

+9000!

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+10!

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+25! +75! +300!

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+200+50!

Choco-fication!

Rewards can Backfire

Self-Determination Theory

Competence Autonomy RelatednessI want to be

good at what I do!

I want freedom!

I want to connect to

others!

“Hafta” “Wanna”

Slavery Freedom

Duty FunWork Play

Efficiency Pleasure

Games are special because…

• They are interactive• They are designed

ENTIRELY for pleasure

Games provide:

• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

Pleasure is POWERFUL

Pleasure is COMPLEX

Pleasure is… CONTEXTUAL

Pleasure is… CONTEXTUAL

Steenburgh & Ahearne: Motivating Salespeople: What Really Works

Sensation

Fantasy

DiscoveryLaughter

Story

Challenge

Thrill

Triumph

Expression

Gamify

Pleasurize

Improve Motivational Design

-or-

Five Keys to Motivational Design

Key 1: Make it Appealing

Key 2: Make it Engaging

Key 3: Make it Effortless

Key 4: Make it Uncheatable

Key 5: Make it Not Embarrassing

Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss

• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century

You CAN make your experiences better

• Ask yourself these simple questions:– Given what I know about

my guests…– Why will they like this

experience?– How can I get them to like

it more?

Thanks!Slides: slideshare.net/jesseschell

Twitter: @jesseschell Email: jschell@andrew.cmu.edu