Post on 02-Apr-2021
Amazon Playmakers Toy Catalogue – Our top 100 toys of 2020
About Amazon Playmakers
Anabela (Captain Bubbles)Nia (Night Owl) Jacob (Storm Hero) Riley (Little Miracle)Eli (Super Hawk) Elsie (Elsie, The Brave) Zilpha (The Animal Guardian)Zelda (Bloom)Zanneh (Aquamarine) Dakota (The Timekeeper)Zayviar (The Ice King) Ethan (Blaze)
The 2020 superhero Playmakers Amazon Australia has revealed its top 100
toys and the toy trends of 2020 with the help of its official toy testers: the Amazon Playmakers. The Amazon Playmakers are twelve superhero children from across the country, chosen by the Starlight Children’s Foundation, and recruited by Amazon.com.au as official toy testers for the festive season.
The Amazon Playmakers have helped review this year’s top 100 toys, giving their expert toy opinions to help Aussies with their holiday shopping, and giving back to the Starlight Children’s Foundation in the process.
About the Toy Catalogue For every toy purchased that features in the Amazon Playmakers toy catalogue over the Black Friday and Cyber Monday Shopping Events (27 November – 30 November), Amazon Australia will donate $5 to the Starlight Children’s Foundation. In addition, $40,000 worth of toys, games, crafts and gift cards will be donated to the Starlight Children’s Foundation.
Amazon Australia is excited to unite twelve kids, recognised as true superheroes of 2020, to be Amazon Playmakers and official toy testers for the festive season. Here we have:
POW!!!
“We are pleased to be able to deliver smiles to the Starlight Children’s Foundation and the superhero children involved in this year’s Amazon Playmakers initiative.
I’m inspired by our official toy testers, and sure parents across the country will appreciate their expert recommendations, as Australians look for ways to keep entertained at home these holidays.”
- Matt Furlong, Country Manager of Amazon.com.au
Zanneh, age 10
Dakota, age 14
Zelda, age 6
Zilpha, age 7
Anabela, age 6
Nia, age 9
Jacob, age 8
Riley, age 5Eli, age 5
Zayviar, age 10
Ethan, age 15
Elsie, age 3
Amazon.com.au’s Toy trends of 2020
4. To play is to learn:
1. Toys for creativity:
2. Comfort in classics:
3. As seen on the screen:
5. Rise of the kidult:
In a year where Australians spent more time at home than ever before, toys and games grew in popularity amongst family and friends as a way to connect with one another and have some fun at home.
Amazon.com.au has revealed the toy trends of 2020 just in time for the holidays!
The super toys for play and development, STEM and tech toys continue to experience growth as parents seek to make learning at home as fun as playtime.
Click, slide, build and create. Hands-on toys like LEGO and jigsaw puzzles, and arts and crafts, are creative hobbies for kids and adults, providing Aussies with a satisfying sense of accomplishment and way to unwind.
Classic family and kids’ games offer a sense of familiarity and nostalgic fun. Games like Monopoly, Jenga, Barbie Dreamhouse and UNO all feature in the Amazon Playmakers Toy Catalogue this year.
This year, silver screen icons came to life in our homes as popular toys. From meme icon Baby Yoda, beloved children’s character Hedwig, to 2020’s favourite dog Bluey, children can now play with their on-screen idols at home.
2020 was a year that gave adults the permission to unleash their inner kid as we stayed (and played) at home. From thrilling games like Unstable Unicorns and Exploding Kittens, to test how well you know your friends and family, to exciting challenges like Catan to flex your mental muscle, the top 100 toys are for the big kids as much as for the ‘actual’ kids.
Toys for
creativity
ZAP!!!!
Prismacolor Premier Coloured Pencils: 150
Pieces, ASIN: B005O2ZU68
LEGO Friends Heartlake City Airplane,
ASIN: B0813RWM2C
LEGO Creator Expert Ford Mustang,
ASIN: B07G3D9TT6
Crayola Inspiration Art Case: 140 Pieces,
ASIN: B00CI6J5JQ
LEGO Friends Heartlake City Hair Salon,
ASIN: B07W5PXDVR
LEGO Creator Expert Volkswagen T1 Camper
Van, ASIN: B00PGZP8HE
Prismacolor Premier Coloured Pencils: 72
Pieces, ASIN: B000E23RSQ
LEGO Super Heroes Avengers Helicarrier, ASIN: B0813RXP5C
LEGO DUPLO Cargo Train,
ASIN: B0765CFDRH
Crayola Light Up Tracing Pad,
ASIN: B0084JUNVU
LEGO Ninjago Skull Sorcerer’s Dragon, ASIN: B0813RH7GJ
Play-Doh Kitchen Creations - Candy Delight Playset,
ASIN: B07ZYCB7S2
Crayola Washable Sidewalk Chalk,
ASIN: B00AHAJGXK
LEGO Creator Fire Dragon,
ASIN: B07W5PW3KV
Play-Doh Party Bag, ASIN: B0037710BG
Crayola Washable SuperTips Markers, ASIN: B00004UFOO
LEGO Creator Pirate Ship,
ASIN: B0813R6J45
Schleich Riding Centre Playset,
ASIN: B01AJNPOAI
“The colours in the Crayola
Art Case look so pretty.
Play-Doh Kitchen Creations
is so fun too, I love turning
the handle to make things.”- Zelda, age 6
Toys for creativity
Crayola Washable Markers, ASIN: B00IYDM814
LEGO Disney Princess Belle’s
Storybook Adventures, ASIN: B07W4KTD62
Slackers NinjaLine 36’ Intro Kit,
ASIN: B07HXSC521
LEGO City Ocean Exploration Ship
ASIN: B0813R1CMZ
LEGO Disney Princess Anna and Elsa’s Storybook Adventures,
ASIN: B07W6QB979
John Deere Sit n Scoot Tractor, ASIN: B00080VMF4
LEGO City Passenger Airplane, ASIN: B0813RLR88
LEGO City Ice-Cream Truck,
ASIN: B07W4KSKXZ
LEGO Friends Summer Fun Water Park,
ASIN: B0813Q7GVY
LEGO Super Mario Adventures with Mario
Starter Course, ASIN: B082WDQHZQ
LEGO Super Mario Mario’s House & Yoshi
Expansion Set, ASIN: B082WF8MB5
LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set, ASIN: B082WF8MVV
Orbit Outdoor Tennis Swing,
ASIN: B076FSNZ9T
Jacob’s (age 8) favourite toy is
LEGO because building with your hands is so
much fun.
Toys for creativity
Comfort in
classics“I love games where Zilpha and I
can play together.”Zelda, age 6
“Barbie has all the cool travelling pieces.
Her suitcases and backpacks are my
favourite things.”Zilpha, age 7
BOOM!
Disney Frozen 2 Elsa And Nokk,
ASIN: B07MC8SZ7V
Barbie 3-in-1 DreamCamper,
ASIN: B07XC3HKN
BarbieDoll & Accessories,
ASIN: B07GLMHSS8
Barbie Dreamhouse Playset, ASIN: B07Y9C848Y
Barbie Dreamtopia Mermaid Doll,
ASIN: B07GL9RGQK
Shopping List Game, ASIN: B0007VTA5S
Hot Wheels 10 Car Pack,
ASIN: B000B6MKMO
Barbie Colour Reveal Doll, ASIN: B088P93R6S
Pop Up Pirate Game, ASIN: B00000JICB
Comfort in classics
“The Pop Up Pirate always keeps me
guessing... it just goes POP and makes me jump!”
- Riley, age 5
As seenon thescreen
“My Paw Patrol truck is the best.
It can go super fast!”- Eli, age 5
ZAP!!!!
LEGO Star Wars AT-AT,
ASIN: B0813Q5JKX
LEGO Harry Potter Hedwig,
ASIN: B0813S3VDM
LEGO Harry PotterHagrid’s Hut:
Buckbeak’s RescueASIN: B07G3SC5ZH
Bluey Plush Toy,
ASIN: B081QWJ39V
Beyblade HypersphereExtreme Challenger Battle Set, ASIN: B08BRQQD79
LEGO Star Wars Poe Dameron’s X-Wing,
ASIN: B07XB6XRWH
LEGO Star Wars Slave I,
ASIN: B07FP2KPX6
Bluey 5-in-1 Game,
ASIN: B084NMLRGP
LEGO Harry Potter 4 Privet Drive,
ASIN: B0813QBV7Y
Star Wars Baby Yoda Plush Toy, ASIN: B084PTVQLZ
Paw Patrol Launch n Haul,
ASIN: B07MD5YMG3
As seen on the screen
“Star Wars is Dad’s favourite and we LOVE
LEGO because it’s so big
and fun to build.” - Zayviar, age 10 & Ethan, age 15
To playis to learn
“Mum and Dad’s favourite is the Osmo
Genius Starter Kit. Dad says it’s very
interesting and he can’t wait to turn me
into his little genius.” - Elsie, age 3
POW!!!
ThinkFun Gravity Maze Game, ASIN: B00IUAAK2A
Baby Alive Ba Baby Grows Up, ASIN: B087Z6N6H
LEGO DUPLO Alphabet Truck,
ASIN: B07W7TK9R3
Osmo Genius Starter Kit for iPad,
ASIN: B07NHS4D4T
Dyson Cord-Free Toy Vacuum Cleaner,
ASIN: B01M3WPLZX
LEGO DUPLO Frozen Ice Castle,
ASIN: B07ND6CGGQ
GraviTrax Starter Kit,
ASIN: B07B7HNLMG
Kidizoom Duo 5.0 Camera, Pink, ASIN: B07CTSLL7J
LEGO DUPLO Number Train,
ASIN: B01J41D4U
Great Explorations 3-D Solar System,
ASIN: B000066HSN
Kidizoom Duo 5.0 Camera, Blue,
ASIN: B07CSZMZT2
Playskool Glo Worm,
ASIN: B085B1ZB2R
FurReal Polar Bear Cub,
ASIN: B08829LQ9L
Kidizoom Smartwatch Dx2,
ASIN: B06WV87CL1
Fisher-Price Baby’s First Blocks, ASIN: B01NCUSC7V
To play is to learn
“I like the games on the Kidizoom camera
and I can take lots of fun photos of my
friends.”- Nia, age 9
To play is to learn
Fisher-Price Chatter Telephone, ASIN: B01LZYGY8H
GUND Flappy The Elephant
Plush, ASIN: B01AC7SF7K
Fisher-Price Rock-a-Stack Toy,
ASIN: B07W6TZ9T2
VTech Baby Musical Rhymes Book,
ASIN: B00OZEXQ9E
Fisher-Price Growing Baby Animal Activity Cube,
ASIN: B00IG3CJIE
Fisher-Price Stack and Explore Blocks,
ASIN: B00MYL9JW8
Tomy Hide & Squeak Eggs, ASIN: B00068Q7LC
VTech Baby Turn & Learn Cube, ASIN: B00GNAP830
“LOVE the FurReal Polar Bear because
it’s also Mummy’s favourite toy to hug.”
- Anabela, age 6
Rise of the kidult
BOOM!“Having spent
a lot more time at home
this year, I’ve definitely
been playing with more
toys and games than ever
before. Call me a kidult,
LEGO is my favourite right now!” - Johnny Ruffo
Monopoly For Sore Losers,
ASIN: B088TN2T2P
UNO, ASIN: B005I5M2F8
Monopoly Bid, ASIN: B08GXCD8BN
Scattergories, ASIN: B01N5O9NRY
Cluedo Liars Edition,
ASIN: B08BRZ2MHD
UNO Flip, ASIN: B07JKB2H59
Pass the Pigs, ASIN: B000246JEK
Transformers Bumblebee Action Figure,
ASIN: B083VLSS5S
Scrabble Original, ASIN: B00DE6FZCK
LEGO Technic Dom’s Dodge Charger,
ASIN: B07YYQ89RT
Monopoly Super Electronic Banking,
ASIN: B08H2JF3YX
Blokus, ASIN: B00FBWBM3G
Jenga, ASIN: B00ABA0ZOA
Codenames, ASIN: B014Q1XX9S
Boggle Original, ASIN: B01N6PS4L0
“Jenga is my Dad’s favourite because he can play with the whole family. And he’s reaaaally good.” - Zanneh, age 10
LEGO Technic Ducati Panigale V4 R,
ASIN: B0813S3V4G
Nerf Ultra Seven Pharaoh Blaster,
ASIN: B08C14WRVS
The Settlers of Catan, ASIN: B00U26V4VQ
LEGO Technic 6x6 Volvo
Articulated Hauler, ASIN: B00DFM7HVK
Nerf Fortnite GL Rocket Firing Blaster,
ASIN: B083QZZGCW
Exploding Kittens Card Game,
ASIN: B010TQY7A8
LEGO ART The Beatles,
ASIN: B0813RX3R8
Nerf Ultra One Motorized Blaster,
ASIN: B07V2FM2GZ
Unstable Unicorns Board Game,
ASIN: B07BMLQBM1
Rise of the kidult
“You could never grow out of UNO.
It’s the best (and most
competitive!) game to play as a family.”- Dakota, age 14
About the Starlight Children’s Foundation
- Louise Baxter, Chief Executive Officer of Starlight.
The Starlight Children’s Foundation brightens the lives of seriously ill children and their families. In a year of change and challenges, the Starlight children are truly our everyday superheroes and the foundation, in partnership with Amazon Australia, is committed to helping the kids forget about their illness and experience the joy of toys and childhood.
Since 1988, the Starlight Children’s Foundation has partnered with Australian health professionals to develop programs based on positive psychology principles that support ‘total care’ and respond to the specific needs of Aussie kids and teens.
“Starlight relies on the community for support, and last year, the Amazon Playmakers initiative had such a positive impact on so many Starlight families across the country. This year has been especially challenging for our families as they juggle treatment and a time of change.
We’ve seen how much joy and positive distraction the toys bring to the kids and families, often at a time when they need it most. At Starlight we know that happiness is integral to a sick child’s development, so we’re thrilled to be part of this fantastic initiative again this year.”
“Being a toy tester
is super! Toys make
everyone happy
and they can save
the day.”
- Anabela, age 6
WOW!!!
Holiday Wishlist The Amazon Playmakers toy catalogue has all the trending toys for every baby, child, and tween.
Flick back through, read the reviews, jot down your wishlist, and find out more on amazon.com.au/playmakers.
Your top toys:
1.2.3.4.5.
6.7.8.9.10.
Okay superhero Playmaker, what’s your name?
If you had special powers what would it be?
WHAM
POW!!!
Shop the top 100 toys at:www.amazon.com.au/playmakers