Plant Factory

April 4, 2012

Team No. 1

Ⅰ. Outline of Plant Factory

Ⅱ. Pros & cons of Plant Factory

Ⅲ. Business Introduction

Ⅳ. Marketing Promotion

Contents

Ⅰ. Outline of Plant Factory

Plant Factory

Plant Factory Vegetable

Artificial illumination[LED]

Culture medium

Controlling System

No Pesticides No Disaster

The plant factory is a facility that aids the steady production of high-quality vegetables all year round by artificially controlling the cultivation environment (e.g., light, temperature, humidity, carbon dioxide concentration, and culture solution), allowing growers to plan pro-duction.http://www.youtube.com/watch?v=TBrgRsjR-JQ&feature=related

1

Plant Factory types

■ Complete control type: Stably cultivating plants using red light-emitting

diode (LED) within a closed space

■ Sunlight type: Supplementing light during the rainy or cloudy day while

using sunlight in a semi-closed space such as greenhouse

http://www.youtube.com/watch?v=1clRcxZS52s

2

Current Statues (1)

■ Enabling planned and stable production by predicting growth and

development of vegetables and controlling cultivation conditions or growing

processes

■ Stably producing high-quality organic vegetables throughout the year without

limitation of the land

http://www.youtube.com/watch?v=47ZpzVJowoQ&feature=relmfu

3

Current Statues (2)

■ Twice or higher vegetable production cost due to high initial facility investment compared to vinyl greenhouse

■ Limitation of growing vegetable items to a few items such as leaf vegetable, fruit vegetables, and flowering plants

http://www.youtube.com/watch?v=-Rdw0B4sIPw

4

Ⅱ. Pros & cons of Plant Fac-tory

Benefit of Plant Factory

■ Capable of stable year-round production■ Increasing of cultural area / It Can be Installed on non-farmland areas■ Grow safe, high-quality agricultural produce with no or minimal pesticide use■ Possible to employ novice farmers due to the light workload and the ease of standardizing procedures■ High speed production, productivity, improvement

5

Challenge of Plant Factory

■ High energy costs and facility installation costs■ Cultivation technology yet to be established■ Lack of human resources with both cultivation skills and facility management skills■ Limited types and varieties of crops available for production■ It doesn’t taste good and unfamiliar (sometimes hostile)

6

Price & Taste of Vegetable types

General lettuce Organic lettuce Factory Plant lettuce

Price(1kg)

6,000 KRW 13,000 KRW 20,000 KRW

The taste of factory plant lettuce is somewhat differ with general lettuce.

It’s texture is too soft and astringent taste is unfelt.

And the green color is delicate.

Generally, It doesn’t taste good. It’s main use is salad or sandwich.

7

Ⅲ. Business Introduction

Business Introduction (1)

8

■ Design Plant Factory Unit

Business Introduction (2)

9

■ Building Plant Factory

Business Introduction (3)

10

■ Cultivation and Selling

Business Introduction (4)

■ Organic Restaurant

11

Business Introduction (5)

■ Forward Bargain - Selling products before harvest or growth

12

Ⅳ. Marketing Promotion

Marketing Promotion (1)

■ Experience Program - Trying organic foods - Harvesting Experience

13

Marketing Promotion (2)

■ Training Program - growing, harvesting, operation, DIY

14

Marketing Promotion (3)

■ Social Network (Exchange information)

15

Marketing Promotion (4)

■ Business consulting - Business plan - How to select seeds - How to grow and harvest - How to operate

16

Marketing Promotion (5)

■ Build Website and Online marketing - Providing information - Selling tools and seeds

17

Marketing Promotion (6)

■ Financing Service - Financing help

18

Marketing Promotion (7)

19

■ Advertisement - Business Magazine - TV Program Sponsor

Marketing Promotion (8)

■ Awards( Farmer of year)

20

Q & A Session

Thank you