Planning government communications

Michael WarrenHead of Campaigns & Strategy

Prime Minister’s Office and Cabinet Office Communications

Goals for government communications

• Collective visibility of individual programmes

• Clear focus on priorities

• Maximise value for money

• Raise quality to the level of the best

An annual planning process, delivering a single comprehensive overview

Priorities & programmes

Resources planning

Innovation & collaboration

Central capability initiatives

Proactive communication hubs

Government Communication Centre

Communication priorities across each hub

Environment & personal safety

Public health Growth

Communication priorities across each hub

Tax, pensions & benefits reform

Front line recruitment

Police and crime

At the centre …

Transparency and central

planning oversight

Transparency and central

planning oversight

Continued drive on efficiency & effectiveness

Continued drive on efficiency & effectiveness

New principles, standards and best practice

New principles, standards and best practice

Principles, standards and best practice

More integration of owned & earned channels

More innovation, particularly through new digital opportunities

More partnerships with commercial and voluntary sectors

More value for money through rock-solid evaluation