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Planning for Strategic Planning

•Paul Clarke Nonprofit Resource Center•Allen County Public Library

What Strategic Planning…

IS:

•Defining Intention

•Written List

•Monitoring method

ISN’T:

•Written in Stone

•A Work Plan

•Incremental

Benefits of Strategic Planning

•Mission clarity

•Provides roadmap

•Anticipates change

•Improves decisions

Benefits of Strategic Planning

•Accountability

•Aligns board & staff

•Identify strengths

•Review opportunity

Why so fearful?

•Time

•Money

•History

•Board

Ask these questions

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Are we ready?

Do we have the money?

Do we implement plans?

Is the board committed?

Can the board agree?

Phase 1Planning to Plan

What kind of planning should we do?

Plan to Plan Step #1

1.Get Organized:

1. Select steering committee*2. Agree on WHY3. Decide on participants4. Outline process5. Get 100% commitment6. Decide about outside facilitator

Steering Committee or Task Force

• Why the group exists

• Expected accomplishments

• Who they are responsible to

• What they can and cannot do

• What their key tasks are

Plan to Plan continued

2. Take Stock (Situational Analysis)

1. Collect organization’s background2. Review agency’s past, present, &

future situation3. Identify key issues4. Survey stakeholders*5. Convene stakeholders

Methods of Info GatheringMethod Purpose Advantage Disadvantage

Surveys Quick, lots of info Nonthreatening Impersonal

Interviews Get more detail Flexibility, Build relationship

Takes timeCan be biased

Documentreview

Get impression of operation

Uses existing data Takes timeIncomplete info

Data analysis

Gather information about processes

Adaptable Complex

Focus groups

Explore topic in depth through discussion

Quick & reliable impressions

Needs good facilitator

Phase 2Understanding the Context

Putting it together

External InternalWhere You Are

•Analyze information

What does our history tell us we do well?What does our history tell us we should abandon?

Phase 3Agreeing on Purpose and Direction

Mission & VisionMission statement…

Think why not how

Vision statement…

Describes an ideal future

ACT provides food, clothing, and money to support the less fortunate.

ACT is an organization of people dedicated to improving the spiritual, physical, economic and societal conditions of communities.

“We are a strong, integrated system providing innovative programs and comprehensive services affecting generations to come.”

Phases 4Moving from Vision to Action

“If we achieved all these vision priorities, would we have achieved our vision?”

Define Goals and ActionsVision priority: We are nationally recognized among

professionals and policymakers.

Goal: Design and implement a comprehensive marketing plan by year’s end.

Action: Determine budget, timeframe & criteria for hiring a consultant to complete a marketing plan.

Phases 5Monitoring Progress

Plan to Plan Resources

-Driving Strategic Planning , Susan Waechter

-Strategic Planning for Nonprofit Organizations, Michael Allison & Jude Kaye

-Strategic Planning Workbook, Bryan Barry

-Strategic Planning for Public & Nonprofit Organizations, John Bryson

-The Sustainability Mindset, Steve Zimmerman & Jeanne Bell

-Nonprofit Sustainability, Jeanne Belle, Jan Masaoka & Steve Zimmerman

-Nonprofit Strategy Revolution, David La Piana

Search: All About Strategic Planning: http://managementhelp.org/

Search: Strategic Planning for Dummies: http://dummies.com/

Facilitator’s Toolkit: http://www.uspto.gov/web/offices/com/ogm-old/Facilitation.pdf

Search: Strategic Plan Template for Do-Gooders: www.rebeccamacfarlane.com

Search: Nonprofit Strategic Planning Toolkit: www.bristolorganizations.org

Search: Publications>Strategy : www.bridgespan.org

Search: strategic planning: www.nonprofitanswerguide.org

Search: Matrix Map: www.blueavocado.org

Plan to Plan Resources

Thank You!mfauth@acpl.info

www.pcnrc.org421-1238