Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Plan Before You BuildInformation Architecture & Content

Strategy

Jim True, Tampa Bay WordPress

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Jim True, @jimtrue

Support Lead &Community Manager@podsframeworkhttp://pods.io

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

What is Content?

In the sense of the Web, Content can be anything of substance that you need to share, promote or provide information to your users about your business or service or products.

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Content is Hard!

It’s the one thing that’s harder to collect from your client’s than the paycheck.

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Content is Everywhere!

Product Photos Different Formats & Pricing

Price & ShippingDetails

SpecialProductOffers

Product Details, ISBN, Customer Reviews

Related Products & Editorial Reviews

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

AMAZON Organized

PRODUCTS

Main Content Type

REVIEWS

MEDIA & PHOTOS

OFFERS & SALES

Sub Content

BOOK FORMATS

SHIPPING METHODS

CREATORS (AUTHORS)

PUBLISHERS

GENRE, CATEGORY &TAGS

Organizational

● ISBN● Description● Price● Publish Date● .etc

Everything else is either related to sub content or organized by the organizational content

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Another Content Example

Park PhotosContact Details

Special Notices

Hours, Entrance Fees & Climate

Map, Event Calendar, History & Reviews

Social Links

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

TX State Parks Organized

PARKS

Main Content Type

REVIEWS

MEDIA & PHOTOS

EVENT CALENDAR

Sub Content

AMENITIES

REGION

Organizational

● Address/geocode

● Contact Details

● History● Hours● Entrance Fees● Social Links

MAPS & CAMPSITES

RESERVATIONS

External System

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

CONTENT is the KEY

• Think of the DATA you’re trying to represent in a Logical, Structural way

• You’re looking at it as usable, searchable, organizedCONTENT

• You also don’t want to enter ANYTHING more than once.

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Content Strategy

Thinking & planning the Content you’ll use & collect for your website organized in a way that is usable for the users of the website and searchable on the web.

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

CONTENT Modeling & Strategy

• How you structure your Data for presentation & organization is Content Modeling

• How you use it and interact with it and how your audience will use it on your site defines your Content Strategy

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Content Management System (CMS)

This is where our job starts.Taking the content model & content strategy and populating it into a CMS.

• WordPress & (Pods, ACF, Types, CPT-UI, many others)

• Drupal & CCK• Joomla (Content Construction Toolkits)• Other?

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

WordPress & Pods

Grow Beyond Posts & PagesA Content Development Framework for

https://wordpress.org/plugins/pods/

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

How does Pods Help?

• Add Custom Post Types & Taxonomies as Pods without any Coding

• Add Custom Fields to those Pods

• Link Pod to Pod (Relationships)

• Change Fields & Pod definitions on the Fly, if you need more fields or new relationships between other Pods

• Extend existing Post Types: Users, Media, Comments, Posts, Pages… even Custom Post Types from other Plugins!

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Plan the Content Types• Determine your different Content Types

• Which will be Custom Post Types (CPT)

• Which will be Custom Taxonomies

• Determine how they need to connect to each other (Relationships or Taxonomies)

• Determine the Custom Fields to add to each Content Type to Populate your Data Model

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Taxonomy vs. Relationship

If your item (Taxonomy or CPT) can stand alone by itself as a page of detail, it should be a CPT. If it can only exist as a group of things, it’s a Custom Taxonomy.

Ex. Books & Authors > Relationship (CPT to CPT)

Ex. Books & Genres > Taxonomy for Genre to organize and filter the books.

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Workshop

What Kind of Content Do YOU Have?

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

How to get Help with Pods

On our Website:http://pods.io/forums/

On Slack Chat:http://pods.io/chat/ http://podswp.slack.com #support

On WordPress.org:http://wordpress.org/support/plugin/pods/

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

We are a FREE Plugin (no paywall)

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Thank you to The Iron Yard!

We meet here the first Thursday of every month,Thanks to the amazing Toni Aliberti!

Plan Before You Build • 1/5/2017 @ Iron Yard • Jim True • @jimtrue

Thanks to Tampa Bay WordPress

WordPress Meetups:meetup.com/Tampa-Bay-WordPress

Slack Chat:tampabaywp.org/chat/