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IN THE NEWS

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BRANDWEEK: McD's Continues Winning Streak

McDonald's bet on "value-priced" burgers and specialty coffee paid off as the company's third quarter profits rose 11%.

Global comparable-store sales for the chain also rose 7.1% and U.S. comp-store sales were up 4.7%, per the company's earnings report released today.

"As we enter the final quarter of the year, October sales trends remain strong and I am optimistic about McDonald's outlook," CEO Jim Skinner said in a written statement.

Darren Tristano, evp at Technomic, Chicago, said McDonald's is well positioned to weather the economic downturn. "Instead of spending money at casual dining chains, [consumers] are going to McDonald's," he said. Tristano said in addition to value propositions like $1 cheeseburgers and the chain's continued success with gourmet coffee, McDonald's is gaining customers with redesigned outlets.

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ADAGEAnti-Smoking Warnings Make You Want to Smoke, Claims Study

In a bound-to-be-controversial book released today, ad-industry pundit Martin Lindstrom busts commonly held beliefs about marketing, asserting that subliminal advertising does exist and maintaining that cigarette warning labels make consumers want to smoke more not less.

"Buyology: Truth and Lies About What We Buy," published by Doubleday, lays out the findings of a three-year, $7 million neuromarketing study by Mr. Lindstrom, who is chairman-CEO of Lindstrom Co. He and a team of researchers in Oxford, England, used the most up-to-date neurotechnologies -- functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) -- on 2,000 people from five countries in an effort to better understand consumer behavior. The goal was to gauge the efficacy of product health warnings, product placement and subliminal messaging, among other things.

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Inspiration

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Competition

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Email Marketing

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Direct Mail

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Innovation

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

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