How to pitch your business in a way that's memorable for potential investors, new partners and future customers. By Henrik Scheel www.startupexperience.com
Transcript of Pitching the Silicon Valley Way
1. ? Where Structure?What? y? How? Deliver By Henrik Scheel
www.startupexperience.com
2. l if e O UR ler of Y etraiTh
3. Elevator Pitch
4. Entrepreneurs are always pitching
5. erc is eEx
6. e time to write youI d idnt hav rote you short lette r so I
wa a long one Mark Twain Famous American writer
7. The tasks to master Prototype Prototype Prepare
PreparePractice Practice Deliver Present
8. Prototype Software demo Role-play Video Simple mock-up
drawing
9. ENERGY
10. Content VS Delivery?
11. ruc tureSt
12. is eEx erc Mad libs for pitching My company, (Company name)
is developing (a defined offering) to help (a targeted audience)
(solve a problem) (with secret sauce)
13. The high concept pitchA high concept pitch distills a
startups vision into a single sentence. Its Jaws in space! (Alien)
Flickr for video. (YouTube)
14. g y tellin of stor tanceThe impor vid eo Jeff Hoffman Be
Disciplined
15. PracticeTrain to stay within the time limit Ask your buddy
team
16. DOs and DONTs Be ready to pitch in less than a minute Dont
ask a VC to sign an NDA Know your competition Deliver significantly
better value than your competitors Pitch your team Dont overpromise
Ask for a realistic valuation
17. Visual aids Fewer slides Fewer bullets Fewer words Font
size +30 Be visualDont talk to your slides
18. ng tm eeti ir s et the f 12 SLIDES! gIf you 5 important
questions Is your product a vitamin or a pain killer? How well do
you understand your user? Who are your competitors? Who do you have
in your team? How much do you need to raise and how far will it
take you?
19. Evaluation criteria lley I n Silicon Va A team with
exceptional people and strong expertise in the business area Unique
business proposals based on a real need, with a differentiated
value proposition and the ability to address a large market
Innovative business models and/or technologies A well defined going
to market strategy
20. odGo lu ck Thanks Henrik Scheel henrik@startupxp.com
www.startupexperience.com