Post on 23-Feb-2017
Student-Bay We are Amazon for the student community
Traction Oyedola O (SU President at QMUL) “A great idea and something that the student community will be receptive too”
Sara T (Masters student at QMUL) “Hurry up and create this! I’ve got tons of things to upload”
Carolina M (VP of Education at QMUL)“ A really exciting concept, something that students need.”
Average number of acquisitions a month: 48
ProblemGraduating students leave university with items they no longer need
but are difficult to dispose of.
Current students need to buy expensive course materials to complete their study.
These two student groups cannot communicate with one another effectively, this results in a waste of their collective
resources.
SolutionStudent-Bay has built an online e-commerce platform exclusively for students.
Students can effectively communicate and complete mutually beneficial transactions on one easy to use platform.
Product
Homepage Product Page
Messenger Complete transaction
Key Selling PointStudents can use the messenger and meet-up functions to complete transactions quickly and with cash.
This is suitable for the student lifestyle as students often need course materials very quickly and prefer to be paid immediately.
Revenue ModelYear 1
Revenue per student: £1.30Year 2
Revenue per student: £3.42
1st year12101.2
40035
1st Year
Banner Adverts Subscription
73786.7
208545
2nd Year
Banner Adverts Subscription
Marketing Strategy3 pronged approach
• Type 1- Word of mouth• Type 2- Traditional forms of advertising and marketing• Type 3 – Online marketing and social media
“84% of Millennials WOM impressions are as a result of offline conversations”
Team• Reshmi Kashyap – Taken Student-Bay from the idea stage to
the Minimum Viable Product stage. Created connections with the Student Union and societies of major London institutions.
•Mansze Yeung – She has increased Student-Bay’s twitter presence to over 600 and as a current student within LSE can use connections to further spread awareness.
Costs
£40,000
£20,000
£75,000
£10,000
£3,000
£15,000
Costs 1st Year
Marketing Budget Product Development Staff Salaries Office Space Equipment Contingency
Costs: £165,000Students: 40,000
CompetitionE-Commerce Paid Service E-Commerce Free Services
Retail Shops
Amazon GumtreeSell Student Stuff.com
John Smith’s Student Store
“Be Part of A Helpful Student Community”
www.student-bay.com