Raise the bar high!

Piotr Wilam @ Product Development Days

I am not a product guy

But I was co-building several products.

My first product

I love it but…

If you are not ashamed of the first product, you shipped it to late!

Onet.pl 1999

In my opinion it is the top of usability, technology and design in 1999!

The biggest (in size) product is my home

It is always the same with all products: function...

but also beauty, technology, people, budget, deadline...

Thoughts

Startups at different angles:

product, client, sales, profit, leader, team, brand, growth…

My thoughts about product building in startups.

THOUGHTS

My meeting with Gil Penchina in 2012

“I met a startup this morning. Everything was OK but I will not invest - they did not do things in Silicon Valley way.”

My meeting with a French investor in 2013

“One can easily recognise startups from Scandinavia and especially from Stockholm because of the design that is above average.”

Two years later Stockholm has the highest density of unicorns in Europe.

My conversation with Marcin Szeląg in 2015

“The most neglected position in Polish startups and in Innovation Nest portfolio is VP of Product.”

Conclusion: Design Matters!

… and there is a lot to do in Kraków and other local centers.

STARTUP ROADMAP

Idea

Client’s needsProblemObservationIdeaNew solution

Empathy

Ability to observe

Ingenuity

Entrepreneurship

Experience is not a must

On the way to Product-Market-Fit

Client interviewsPrototypeFeedbackIterationsPivotingVision

Co-founder

Designer / UX designer or

Talented layman

Why startups do not get to Product-Market-Fit?

First productSecond sales and then other reasons

The path to Round A

New realeases of the productTeamCo-operation with sales and marketingCustomer supportCompetition

Professionalisation

The process of product management

Why startups do not have 4x annual growth at this stage?

Suprise, suprise...

First productSecond sales and then other reasons

Scaling

Product roadmapVisionTeam managementCompany buildingNew product lines

Professional product development in organisation

WHAT IS NEEDED HERE in Kraków?

to have more great ideasto have more startups with product-market-fit

to have startups with 4x annual growthto have unicrons

The culture of design

Appreciation for great products

Designers

A design community

Designers in startups

Designers who are co-founders

Workshops and training

Hundreds of designers

Product managers

Why is there so few product

managers here in Kraków?

That is people who understand clients, product, competitors, sales, team and are able to connect everything together to manage great products.

VP of product

Team Development

Product Vision

Execution

Product Culture

Experience

The culture of design

Appreciation for great products

Entrepreneurs, software engineers, marketing and sales people and all others working with product

Good design is not luxury, it is necessity

WHAT IS NEEDED HERE in Kraków?

the culture of designand

and experienced people

Good design is not luxuryit is necessity

Thank you

Twitter: @piotrwilam

My blog: medium.com/@piotrwilam