Pinterest - Presented for SEFLIN 9/2012

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Pinterest is one of the fastest growing social media sites. It has grown to over 103 million users and it has become one of the top 30 websites in the US within months of its debut. Pinterest users show more engagement, time on the site and click through than many other social media sites combined making it a highly effective marketing tool for libraries. In this introductory course to this Join us to learn more about this exciting new site, including how to: • Get started pinning • Effectively use Pinterest as a tool for your library through ideas, best practices, and examples • Discuss some of the copyright issues with Pinterest

Transcript of Pinterest - Presented for SEFLIN 9/2012

NEFLIN- Tech Tuesday

Presenter: Diana Silveira

Novare Library Services

* Quick Poll

*Agenda

*Getting Started – what’s the fuss?

*Best Practices

*Benefits for Professional Development

*Your Library on Pinterest

*Copyright issues on Pinterest

*What is Pinterest

*A PUBLIC “Virtual Pinboard” to “organize and share all the beautiful things you find on the web.”

*A discovery and sharing tool for images

*Devout Users!

http://www.mediabistro.com/alltwitter/social-media-users_b22556

Who uses Pinterest primarily?• Woman• 35-44

*How do you use it?

*See something interesting?

*Repin (post it to your board)

*Comment (start a discussion)

*Like (like it )

*Adding Pins*Browser

buttons and Apps

http://pinterest.com/about/goodies/

*Best Practices for Pinning:

*Post from the original source

*Pin from permalinks

*Give credit and a thoughtful Pin description

*Create boards*

*No need to follow everyone who follows you

http://pinterest.com/about/help/Meme -  http://kmohman.tumblr.com/post/15512852428/pin-all-the-things

Tip: drag and drop images toGoogle Images to find originalsource

Source: http://bit.ly/LPga5Q

*Bonus Tips

Source: http://bit.ly/LPga5Q

* Professional Development

*Reading

*Find/Share Infographics

*Library Uses

Share pictures

*@ your library

*In Your Community

*Archival/Special Collections

*Get Inspired

Check Out: Ringling, St Johns County, Collier,

*Share Books* What’s New

* Book Lists

* Recommended Reading

* Book Club Selections

*Create a Guide to Resources

*Did you know Pinterest has tie-ins with?

• Slideshare,

• YouTube,

• Flickr,

• Etsy and more

*How to connect with your users

*Add Pinterest to all social media advertising

*Link Facebook and Pinterest and cross post*

*Promote Pinterest through contests and cross promote

Most important – WOMM!

*Collaborate with Shared

Boards

*Creating with Users

*Collaborate with Users

*Create a Contest

*Gather pics from an event/user feedback

*Create a “Shared Board”

*Connect with CoWorkers

* Virtual Brainstorms

* Inspiration Boards

*Wish Lists

* Share Books, Resources, and more

*How to Collaborate

*Few Tips

*Analyze repins, likes, followers, comments, referrals & adjust

*Space postings

*Set-up your library’s profile – and tie-it to other social media

*Write Descriptions – link back to your site, blog,

*Add Pinterest to your overall Social Media Plan

Most Importantly:

*Play, Experiment and HAVE Fun Image source: http://bit.ly/LODctm

*Copyright

*Copyright Responsibility is the users

*Copyright Policy with information on how to have your content removed

*“NoPin” Code blocks images from being pinned

* Is “Kelly v Arriba Soft Corporation” enough? (Thumbnail Case)

*The Future

*Private Pinboards

*Official APIs

*Advertising?

*Competition?

*Questions

diana@novarelibrary.com

slideshare.net/dee987

delicious.com/dee987/pinterest

http://pinterest.com/dee987/

Diana Silveira

www.learnsurge.comwww.novarelibrary.com