Edition 4/2014

Four wins!

WE are the most popular oil brand in Germany!

3 years in a row

4 years in a row 4 years in a row 3 years in a row

Editorial

Dear readers,dear customers,

„Success is a matter of adjusting one‘s efforts to obstacles and one‘s abilities to a service needed by others.“ (Henry Ford) We have won four readers‘ polls in well-known automotive magazines in 2014, in some cases for the fourth time in a row!

But even after four years in a row, these awards are not a matter of course for us, but a great honour and, at the same time, a great responsibility. Such a streak of success is no fluke, but is the reward for our work with you, our customers, day in, day out.

One thing we won‘t become after four titles in a row: smug and complacent. If we want to remain at the top, we must continue as before and throw ourselves into every day with passion and dedication. We want to inspire people together with you and continue to offer the ‚Made in Germany‘ quality that bestowed this good reputation upon us in the first place.

You can read about how we and our business friends have inspired and convinced people over the past few weeks in this edition: trade fairs in Switzerland and Algeria, motorsports in Qatar, Germany and Taiwan and further events in Portugal and South Africa are just a few examples for customer enthusiasm and ‚LIQUI MOLY-isation‘ on all five continents.

I hope you enjoy reading it!

Konstantin Buhr

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Editorial

Dear readers,dear customers,

„Success is a matter of adjusting one‘s efforts to obstacles and one‘s abilities to a service needed by others.“ (Henry Ford) We have won four readers‘ polls in well-known automotive magazines in 2014, in some cases for the fourth time in a row!

But even after four years in a row, these awards are not a matter of course for us, but a great honour and, at the same time, a great responsibility. Such a streak of success is no fluke, but is the reward for our work with you, our customers, day in, day out.

One thing we won‘t become after four titles in a row: smug and complacent. If we want to remain at the top, we must continue as before and throw ourselves into every day with passion and dedication. We want to inspire people together with you and continue to offer the ‚Made in Germany‘ quality that bestowed this good reputation upon us in the first place.

You can read about how we and our business friends have inspired and convinced people over the past few weeks in this edition: trade fairs in Switzerland and Algeria, motorsports in Qatar, Germany and Taiwan and further events in Portugal and South Africa are just a few examples for customer enthusiasm and ‚LIQUI MOLY-isation‘ on all five continents.

I hope you enjoy reading it!

Konstantin Buhr

LIQUI MOLY spirit

Be it in Africa, Asia, Europe, Oceania or America: everywhere people are ‚Liqui Moly-ising‘ their cars, motorbikes and trucks and everywhere

you can find the LIQUI MOLY spirit.

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LIQUI MOLY is again the most popular oil brand in Germany!

Three polls, one result: LIQUI MOLY is the most popular oil brand in Germany. Every year three major German car magazines ask their rea-ders which brand of oil is best. Just as in the past year, LIQUI MOLY was the winner.

Three of the leading car magazines asked their readers for their opinion. The magazine „Auto Zeitung“ was the first. It asked its 620,000 readers to rate their personal top brands. In the category ‚Lubricants‘ LIQUI MOLY took first place - for the fourth year in a row. Followed by Castrol, Mobil and Shell. And in the car care product category LIQUI MOLY came in second.

The next poll was performed by the magazine „Auto Bild“ Their 2.6 million readers were requested to decide which brands were best. In the lubricant category LIQUI MOLY was victorious taking first place for the third year in sequence. Again LIQUI MOLY outpaced Castrol and Mobil. Here as well LIQUI MOLY also took second place in the car care product category.

In conclusion the magazine „Auto Motor und Sport“ published the results of their reader poll. 3.09 million readers we asked to name their „best brand“. The result for lubricants was also: LIQUI MOLY - for the fourth year in a row. Castrol and Mobil landed in the rear bleachers.

Finally, there was a title hattrick for LIQUI MOLY: for the third time in a row we have taken the prize for the best brand in the ‚Motor Klassik‘ readers‘ survey.

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LIQUI MOLY is again the most popular oil brand in Germany!

The editorial staff of the car magazine awarded the winners of their annual readers‘ survey at Schloss Dyck near Düsseldorf. This prize completes the quadruple title. In the previous weeks, we had already come first in three other reader surveys.

The opinion of those surveyed was clear: 64.9 per cent of classic enthusiasts voted for LIQUI MOLY and thereby significantly improved on the result from the previous year!

Marketing Manager Peter Baumann (2nd from right) accepted the award at the ‚Motor Klassik‘ ceremony for the best brands.

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We will immediately

use this double-page

thank you a

million-fold!!!

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We will immediately

use this double-page

thank you a

million-fold!!!

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Kazakh

stan

Award for our Kazakh business friends: Export Area Manager Andreas Maidel (3rd from left) hands over award for outstanding sales success in 2013.

9Award for our Kazakh business friends: Export Area Manager Andreas Maidel (3rd from left) hands over award for outstanding sales success in 2013.

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Motivational journey of the LIQUI MOLY team from Chile to Cuba

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Motivational journey of the LIQUI MOLY team from Chile to Cuba

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Cambodia

Future of motocross in Cambodia

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Tunisia

Vehicle sticker of a dealer in Tunisia

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Cooperation of LIQUI MOLY and 800 service stations in South America

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Cooperation of LIQUI MOLY and 800 service stations in South America

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South Africa/South America

Dakar Rally and euphoric reception after reaching the destination

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South Africa/South America Greece

Always keep your eyes on the target (or on your back): LIQUI MOLY racing driver in Greece

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Event in Portugal with 250 of the most important dealers on the Iberian peninsula

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Event in Portugal with 250 of the most important dealers on the Iberian peninsula

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Mauritius

Workshop decoration in Mauritius

Germany

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Mauritius Germany

Unimoto drag racing in Allgäu, Germany

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New colleagues

Girl power at LIQUI MOLY: Sarah Glauner reinforces the

Sales team as a clerk in Key Account Management...

... and Simone Rösch has an overview of all the figures as

she reinforces Accounting. Ms Rösch isn‘t so new after all: she is returning after a break of

15 years and even did her apprenticeship at LIQUI MOLY.

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New colleagues New colleagues

... and canisters and containers will continue to be full with new colleagues in Production: Michael Steinmetz (left) and Tobias Kelkel

(right). They are greeted by Juri Waigel (centre).

Reinforcements at MÉGUIN: Daniel Schutsch (right) is the new Area Sales Manager (here together with Gerd Ludwig)...

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Anniversary

Congratulations to Friedrich Wiesmüller (2nd from left). He has worked at LIQUI MOLY in Logistics for 25 years. He is receiving flowers and congratulations from Melik Cecen (left), Ramona Moser and Thomas Werner (right).

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Anniversary

Congratulations to Friedrich Wiesmüller (2nd from left). He has worked at LIQUI MOLY in Logistics for 25 years. He is receiving flowers and congratulations from Melik Cecen (left), Ramona Moser and Thomas Werner (right).

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Congratulations

Best wishes also go to our colleagues at MÉGUIN: Christian Texter (3rd from left) celebrates his company anniversary (10 years) and Johann Folz (2nd from right) celebrates the occasion of his 50th birthday. We wish them all the best!

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Congratulations

Best wishes also go to our colleagues at MÉGUIN: Christian Texter (3rd from left) celebrates his company anniversary (10 years) and Johann Folz (2nd from right) celebrates the occasion of his 50th birthday. We wish them all the best!

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Birthday boys and girls: congratulations to Reinhard Zok (centre) from MÉGUIN. He celebrated his 50th birthday, as did...

Birthdays

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... Sales colleague Dirk Berghaus (right) from LIQUI MOLY. He is receiving a bunch of flowers from Sales Manager Werner Lehmkemper.

Birthdays

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Birthday

Sales Manager Werner Lehmkemper (grey jacket, white shirt) celebrating his 60th birthday together with colleagues from Sales at LIQUI MOLY. We congratulate him!

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Birthday

Sales Manager Werner Lehmkemper (grey jacket, white shirt) celebrating his 60th birthday together with colleagues from Sales at LIQUI MOLY. We congratulate him!

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Certificate

Introduction of energy management DIN ISO EN 50001 at LIQUI MOLY and MEGUIN. With the support of PARTSLIFE LIQUI MOLY and MEGUIN were successfully certified by „easy-ZERT“ at the end of 2013. Handover of the certificates (from left to right): Dr. Uli Weller, Moritz Grabinger, Peter Rasp, Jörg Paul (LIQUI MOLY/MEGUIN), Franco Jutrczenka, Frederik Haas from PARTSLIFE and Marc Bergweiler from easy-ZERT.

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Certificate

Introduction of energy management DIN ISO EN 50001 at LIQUI MOLY and MEGUIN. With the support of PARTSLIFE LIQUI MOLY and MEGUIN were successfully certified by „easy-ZERT“ at the end of 2013. Handover of the certificates (from left to right): Dr. Uli Weller, Moritz Grabinger, Peter Rasp, Jörg Paul (LIQUI MOLY/MEGUIN), Franco Jutrczenka, Frederik Haas from PARTSLIFE and Marc Bergweiler from easy-ZERT.

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Visit with friends

The complete LIQUI MOLY team in South Africa together with Sales colleagues (Salvatore Coniglio (6th from left) and Carlos Travé (5th from left).

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Visit with friends

The complete LIQUI MOLY team in South Africa together with Sales colleagues (Salvatore Coniglio (6th from left) and Carlos Travé (5th from left).

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Awards

In the last edition we already spoke about our decoration campaign and the awarding of the best advertising structures. Now there have

been personal congratulations for the winners by our...

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Awards

... Sales colleagues Dirk Berghaus (left picture, centre, at the Jacobi car workshop in Dortmund) and Joachim Dietl (right picture, at

the Dorade independent petrol station in Ludwigshafen).

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International press releases

USA/worldwide

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International press releases

USA/worldwide

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USA

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USA

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USA

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Sweden

USA

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Argentina

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Argentina Portugal

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Russia

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Russia

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Sweden

USA

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Sweden Russia

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Exhibitions and events Autosalon Genf, Switzerland

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Exhibitions and events

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Moto2 in Doha, Qatar

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Moto2 in Doha, Qatar

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Equip automotive in Algiers, Algeria

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Retro Classics, Germany

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Option Cup, Taiwan

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Option Cup, Taiwan

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Botteril Rally, South Africa

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Promotion, Ecuador

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Tuareg Rally, Africa

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Press releases Germany

Krafthand Truck, 1/2014

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Press releases Germany

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Motorrad regional, 3/2014

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Krafthand Truck, 1/2014

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Bike & business, 3/2014

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BILD, 08/03/2014

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Auto, motor & sport, 7/2014

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AutoBild, 10/2014

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AutoBild, 10/2014

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