ContentsEditorial Staff and Departments 2Demographics and Circulation 3Editorial Calendar 4Social Media Demographics 5Contacts 6E-casts opsy.st/ecastmediakitE-mag/E-cast Roadmap opsy.st/EmagEcastRates opsy.st/2015rates

2015 Media Kit

picmg.opensystemsmedia.com

@PICMG_Techpicmg-systems.com/linkedin

Editorial Staff and Departments

PICMG Systems & Technology covers telecom, enterprise, military/harsh envi-ronment, medical, and industrial market segments. Stay up to date with the latest technology specifications, discover how leading vendors are addressing both business and technology challenges, and learn what trends will matter five, ten, or even twenty years down the road. Four print issues a year, quarterly E-letters, and E-casts keep you up to date on the many facets of open systems.

White papers, annual Resource and Buyer’s Guides, online news and videos, plus the industry’s most searchable and relevant database of new products keep you well informed.

John McHale, Group Editorial Director of Military Embedded Systems, PC/104 and Small Form Factors, PICMG Systems & Technology, Signal Processing Design, and VITA Technologies, has covered the electronics industry for nearly 20 years. During that time he has led and launched magazines, websites, shows, and e-newslet-ters focused on the defense sector. He has a Masters of Print Journalism from Boston University and an undergraduate degree in Business Management from Albright College.

E-mail John at jmchale@opensystemsmedia.com

Joe Pavlat, Editorial Director, PICMG Systems & Technology, has more than 30 years of experience in the embedded computer industry. Joe is president and chairman of PICMG, a consortium that develops open standards for the communication industry and other markets. Joe received his BS in Computer Science from the University of Wisconsin.

E-mail Joe at jpavlat@opensystemsmedia.com

Brandon Lewis, Assistant Managing Editor, PICMG Systems & Technology, is responsible for the editorial process, including article solicitation, review, production, and layout. He holds a BA in English Literature from Arizona State University.

E-mail Brandon at blewis@opensystemsmedia.com

Readers who choose E-mags

64%

Readers who choose print

74%

Readers who choose tablets

28%

61% participated in online surveys

70%downloaded and

read a white paper in last 12 months

30,000 leads generated by

white papers in 2014

55%attended an E-cast

34,000 leads generated by

E-casts in 2014

Purchasing Power: What our engineers are buyingComponents 18.91%Boards/Buses 15.1%Digital ICs 13.7%Software 16.1%Communications 19.1%Medical/Health 12.5%Automotive 13.2%Design Tools, including EDA 13.5%Wireless 13.5%Avonics/Military 24.7%

Print/Online CirculationTotal Circulation 25,5257Print 16,223E-mag 9,302 E-letter/E-lert 19,429

Geographic Breakdown

PICMG Systems & Technology Reader Markets

PICMG Systems & Technologies Subscribers’ Job Functions

Americas71%

Europe9%

Asia20%

HardwareEngineer

17%

SoftwareEngineer

20%

EngineeringManagers

13%

ProductEngineer

10%

ApplicationsEngineer

10%

CEO/Executive

9%

Consultant 4% Educator/Student 2%

Telecom30%

Military29%

Industrial11%

Transportation7%

R&D9%

Consumer 3%

Bio-Medical7%

T&M 4%

Additional E-lert Circulation:Automotive 25,275Medical 29,540Industrial 17,988Smart Energy 31,226IoT 50,559

DIY 25,322FPGA 44,027Europe 20,111Asia 17,300

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6/20

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Editorial Contacts: Joe Pavlat, Editorial Director, jpavlat@opensystemsmedia.comBrandon Lewis, Assiatant Managing Editor, blewis@opensystemsmedia.com

Sales/E-cast: Patrick Hopper, Publisher, phopper@opensystemsmedia.com

PICMG Systems & Technology magazine – 2015 Print and E-letter Editorial CalendarDue Dates

Editorial Ads

Issue Technology Focus Application Feature Industry Outlook Trade Shows,Promotions,

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1st

Dra

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Prin

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Spring Print Issue& April E-letter

2015 Resource GuideTechnologies: AdvancedMCs, AdvancedTCA, Blades, COM Express, CompactPCI,

CompactPCI Serial, Connectors, Chassis/Enclosures, Ethernet, Integrated Platforms,MicroTCA, Packet Processors, PCI Express, PICMG 1.3, PMCs, Power Supplies, PrPMCs, SBCs,

Software and Middleware, Storage, Switches, Thermal Management, XMCs, and More!

COLUMNS: Standards Update – CompactPCI Serial Rev. 2.0Advancing Networks – Software-Defi ned Networking Trends

ESC Boston

Top Things to See at ESC Boston 12

/19/

14

1/30

1/30

4/01

AdvancedTCA: 40G –> 400G 40G MicroTCA Ethernet Update

Summer Issue& June E-letter

Signal Processing Design

NEW! Signal Processing Design 2015 Resource GuideTechnologies: Data Acquisition Boards, DSP Boards, FPGA Boards, I/O Boards, Multifunction Boards,

AdvancedMCs, AdvancedTCA, CompactPCI/CompactPCI Serial, MicroTCA, FMCs, PMCs, XMCs, Design Kits/Tools, FPGA Chips, DSP Chips, ASICs, SoCs, and More! ESC Silicon Valley

Top Things to See at ESC Silicon Valley

2/6

3/6

3/6

6/1

Radar Signal Processing High-Speed Financial Networks IoT Sensor Array Processing

Fall Print Issue& September

E-letter

Rugged ComputingCOLUMNS: Standards Update – PICMG 3.7 Review

Advancing Networks – Advances in Optical Interconnects

ESC Minneapolis,Rugged Computing Product

Spotlights, Featuring CompactPCI Serial, COM

Express, Rugged Connectors, and SSDs

6/5

6/26

6/26

9/1

CompactPCI Serial Rev. 2.0 COM Express for Harsh Environments Storage Hardware

Winter Print Issue& November

E-letter

2016 Buyer’s GuideIndustries: Communications & Networking, Military & Aerospace/COTS,

Industrial Control & Automation, Transportation & Energy, Medical & Science, Test & Measurement

COLUMNS: Standards Update – PICMG Gen 4 Status UpdateAdvancing Networks – Embedded Market Analysis

Embedded World

Top Things to See at Embedded World

9/4

9/25

9/25

10/2

4

AdvancedTCA-based Cloud Architectures

AdvancedMCs for Deep Packet Inspection Packet Processors

picmg-systems.com | @PICMG_Tech | picmg-systems.com/linkedin

@dsp_fpga4,430 followers

@picmg_tech1,000 followers

4,980 followers

@military_cots

facebook.com/embedded.computing.design

Embedded Computing Design Group1,720 members

Military Embedded Systems Group2,713 members

DSP-FPGA Group3,392 members

3,580 followers

@industrial_mag

more than 42,000 engineers world-wide

9,775 followers

OpenSystems Media’s social network toAdd your next campaign

@embedded_mag

1,400 Likes

FPGA/CPLD Design Group10,550 members ATCA Advanced Telecom Group

1,345 members

Small Form Factors Group334 members

Industrial Embedded Systems Group1,287 members

VITA Technologies Group273 members

RTOS Embedded Channel Group1,067 members

PICMG Systems & Technology Group765 members

For more details on using our social network or consulting questions, please contactPatrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

E M B E D D E D S Y S T E M SINDUSTRIAL @dsp_fpga4,430 followers

@picmg_tech1,000 followers

4,980 followers

@military_cots

facebook.com/embedded.computing.design

Embedded Computing Design Group1,720 members

Military Embedded Systems Group2,713 members

DSP-FPGA Group3,392 members

3,580 followers

@industrial_mag

more than 42,000 engineers world-wide

9,775 followers

OpenSystems Media’s social network toAdd your next campaign

@embedded_mag

1,400 Likes

FPGA/CPLD Design Group10,550 members ATCA Advanced Telecom Group

1,345 members

Small Form Factors Group334 members

Industrial Embedded Systems Group1,287 members

VITA Technologies Group273 members

RTOS Embedded Channel Group1,067 members

PICMG Systems & Technology Group765 members

For more details on using our social network or consulting questions, please contactPatrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

Contacts

Sales/MarketingPublisher

Patrick Hopperphopper@opensystemsmedia.com

Sales DirectorTom Varcietvarcie@opensystemsmedia.com

Strategic Account Managers Rebecca Barkerrbarker@opensystemsmedia.com281-724-8021

Eric Henryehenry@opensystemsmedia.com785-917-0990

Kathleen Wackowskikwackowski@opensystemsmedia.com978-888-7367

Shannon Alo-Mendosa shannona@opensystemsmedia.com978-501-9116

Regional Account Managers Barbara Quinlan – Southwestbquinlan@opensystemsmedia.com480-236-8818

Denis Seger – Southern Californiadseger@opensystemsmedia.com760-518-5222

Sydele Starr – Northern Californiasstarr@opensystemsmedia.com775-299-4148

AsiaElvi Lee – Asia-Pacifi c Saleselvi@aceforum.com.tw

EuropeJames Rhoades-Brown – Europejames.rhoadesbrown@husonmedia.com

Christian Hoelscher, Account Manager – Europe christian.hoelscher@husonmedia.com

Gerry Rhoades-Brown, Account Manager – Europe gerry.rhoadesbrown@husonmedia.com

AccountingEmily Verhoekseverhoeks@opensystemsmedia.com

Sales/Marketing Office30233 JeffersonSt. Clair Shores, MI 48082586-415-6500 | Fax: 586-415-4882sales@opensystemsmedia.com

Resources Subscription Updates

opensystemsmedia.com/subscriptions

EditorialPresident

Rosemary Kristoff rkristoff@opensystemsmedia.com

Executive Vice PresidentsJohn McHalejmchale@opensystemsmedia.com

Rich Nassrnass@opensystemsmedia.com

Editorial DirectorsJohn McHale, Military Embedded Systemsjmchale@opensystemsmedia.com

Curt Schwaderer, Embedded Computing Designcschwaderer@opensystemsmedia.com

Rich Nass, Brand Manager, Embedded Computing Design rnass@opensystemsmedia.com

Jerry Gipper, VITA Technologies jgipper@opensystemsmedia.com

Joe Pavlat, PICMG Systems & Technologyjpavlat@opensystemsmedia.com | 831-238-7715

EditorsMonique DeVoe, Managing Editormdevoe@opensystemsmedia.com

Brandon Lewis, Assistant Managing Editorblewis@opensystemsmedia.com

Lisa Daigle, Assistant Managing Editorldaigle@opensystemsmedia.com

Sally Cole, Senior Editorscole@opensystemsmedia.com

Rory Dear, Technical Contributorrdear@opensystemsmedia.com

Amanda Harvey, Assistant Editoraharvey@opensystemsmedia.com

Creative ServicesDavid Diomede, Creative Services Directorddiomede@opensystemsmedia.com

Stephanie Sweet, Creative Directorssweet@opensystemsmedia.com

Joann Toth, Senior Designerjtoth@opensystemsmedia.com

Jake Rojas, Graphic Designerjrojas@opensystemsmedia.com

Web Services submit.opensystemsmedia.comKonrad Witte, Senior Web Developerkwitte@opensystemsmedia.com

Joy Gilmore, Assistant E-cast Managerjgilmore@opensystemsmedia.com

Headquarters/Editorial16626 E. Avenue of the Fountains, Suite 201Fountain Hills, AZ 85268480-967-5581 | Fax: 480-837-6466