Post on 31-Aug-2014
description
IM.smartIM.smartDay to day screening of your sales & marketing excellence
http://www.im-associates.eu
IM Associates | Leuven – Paris – Dusseldorf | www.im-associates.eu
� Consultancy company created in 1997, currently ateam of 15 consultants specialized in implementingsales & marketing excellence.
� Offices in Leuven (B), Düsseldorf (D) and Paris (F).
� Active in business-to-business sales & marketingorganizations, with a focus on healthcare &pharmaceuticals.
IM Associates: a multinational team of 15 healthcare consultants
pharmaceuticals.
� Main focus on Belgium, The Netherlands, Franceand Germany, but also active beyond.
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� Our mission is to help our clients acquire sales & marketing excellence. Byconsolidating innovation, analytical processes, people management andintelligent technology we guarantee our clients competitive advantage,profitable growth and customer centricity.
IM Associates consults to deliver sales & marketing excellence
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IM Associates: pharma references
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� Customer, sales and market data can be found in multiple data sourcesthroughout the organization.
� A single business language towards data doesn't exist.
� The multi-functional employees have different needs for managing theirbusiness when it comes down to reporting:
• Standard sales reporting in static pdf’s (push and pull, scheduled and on-demand)
• Ad-hoc analytical capabilities in a professional reporting environment (OLAP)
Pharma companies struggle with a set of common “opportunities for improvement”
• Ad-hoc analytical capabilities in a professional reporting environment (OLAP)
• Managerial dashboards with nested or cascading KPIs
� Up-to-date information, managing the reports and securing access tosensitive information can be difficult.
� A limited number of internal resources is available to manage businessintelligence.
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� Business Intelligence is about
• getting the right information to the right people
• fact-based decisions
• clear vision and planning
Intelligent business reporting is a mandatory step towards commercial excellence
1. What is happening? Past
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1. What is happening? Past2. What happened?3. Why did it happen? Present4. What will happen?5. What do I want to happen? Future
� IM.smart is the missing link towards intelligent reporting
• All data will be centralized within the system so the need for data exchangebetween different "stakeholders" (Reps, Management, Marketing, BusinessIntelligence, …) within the company will be minimized
• A semantic layer on top of data will hide the complexity of the database and will beresponsible for a good representation of the data
• The strong graphical interface will make the IM.smart reports easy to understandand will help with the interpretation of the data
IM.smart:your solution of intelligent day-to-day reporting
and will help with the interpretation of the data
• Different levels of reporting are possible. The content of the reports will be adaptedto the needs of the user. E.g.:
• Field force reporting
• Business performance dashboards
• Data can be updated automatically into the tool by scheduling data uploads
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� IM Associates will predefine different reportsbased on their experience within thepharmaceutical industry
• Predefined sets of reports for all types of users
� Enables business agility
• Adapt business rapidly and cost efficiently
� IM.smart is an online hosted platform
IM.smart:your solution of intelligent day-to-day reporting
� IM.smart is an online hosted platform
• Installation on user's laptops or on servers within thecompany will not be needed
• Roll-out of IM.smart only takes some weeks (in steadof months if not hosted)
� IM.smart enables clients to focus on their corebusiness
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• The IM.smart hosted environment is accessible from any network at any time(24/7 availability).
• The platform is hosted from servers of “COLT” in a secured environment
• Data are back upped at regular moments in time and data is severely secured
• The platform is constantly monitored and is maintained by our IT partners
• The up-time of the network is 99,95%
The IM.smart platform runs on an online platform
• For all technical problems, a service desk will be available during office hours(08:30 – 17:30). The helpdesk can be contacted by phone and by a web tool.
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Accurate and real-time reporting is built on different layers, not only the presentation matters!
Data Layer – different types of data can be loaded • Sales data• ERP data• CRM• …
Data integration layer – Update and validation of da ta• Once the data is available, an automatic update system will be
created in order to update all data on several moments.
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Semantic layer – From data to business language• This layer will translate the data language to a business
language.
Presentation Layer – presenting & analyzing• Create Dashboards• Create predefined dynamic reports• Create analytical reports
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IM.smart platform
� A wide range of data sources can serve as data supplier
Data Layer – different types of data can be loaded
• Sales data• ERP data• CRM• …
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IM.smart platform
� Update of data will be an automated process in 4 steps:
1. Extracting the data from the data sources ( different data sources, different formats)
2. Apply rules on extracted data (filtering, sorting, aggregation, cleansing...)
Data integration layer – Update and validation of da ta
• Once the data is available, an automatic update system will be created in order to update all data on several moments.
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2. Apply rules on extracted data (filtering, sorting, aggregation, cleansing...)
3. Load data in a Data Warehouse
4. Apply business validation rules – audit reports
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IM.smart platform
� This semantic layer will be responsible for:
• Business representation of data
• Abstract business users from underlying data complexity
Semantic layer – From data to business language
• This layer will translate the data language to a business language.
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• Abstract business users from underlying data complexity
• Save metadata (Information that describes the content of different data)
• Apply security on the data loaded in the tool
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IM.smart platform
Presentation Layer
• Create Dashboards• Create predefined dynamic reports• Create analytical reports
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Continuous data flow
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Project outline: a best-in-class implementation starts with a well defined Proof Of Concept
� A staged and time-boxed process will deliver the platform.
� The Proof Of Concept (POC) will be developed in order to prepare a demoversion on customer's data. It will also demonstrate the power of the IM.smartservices.
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Define POC Develop POC Decision Plan implementation Implement ONLINE
15/02/2010
IM AssociatesBrusselsesteenweg 52B-3000 Leuven+32 16 22 47 43+32 473 900 475kbiesemans@im-associates.be
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http://www.im-associates.eu
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