Post on 04-Jul-2015
“ A learning analytics company that analyzes a student’s work and convert it to
Personalized performance analysis on a continuous basis (Rank)
Personalized feedback for each exam or tests
Personalized Learning content based on strength and weaknesses of each student
Personalized Learning Record across time and organization into a e-portfolio
Personal documents on Internet for life long learning
Purpose“As a teacher the first principle of learning is that learning has to occur in the students. You can do
anything you like in the classroom or elsewhere, you can stand on your head if you want, it doesn’t make a damn bit of difference unless it causes a change in the behavior of your students. Learning takes place in the minds of the students, and nowhere else. The effectiveness of teachers and what they can induce
the students to learn”-Herbert Simon
Students come to the classroom with preconceptions about how the world works.
To develop competence in an area of inquiry, students must:
• have a deep foundation of factual knowledge,• understand facts and ideas in the context of a conceptual framework,• organize knowledge in ways that facilitate retrieval and application.
A “Reflective” approach to instruction can help students learn to take control of their own learning by defining learning goals and monitoring their progress in achieving them.
Theoretical Background (How people Learn Brain, Mind, Experience and School-National Research Council)
• How these pre conceptions can be recorded across subjects, concepts, chapters?
• How can this report can be carried with a student across classes and schools?
• How can factual knowledge be shown to be related and interconnected to each students work?
• How can learning content arranged to strength and weaknesses of each student?
• Does student has the facility to reflect and record his learning on his own work at any time?
• Can a student learn by reflecting on the answers given by his peers?
Theoretical Findings Desired Service Specifications
Teaching and Cricket-A Analogy
Performance in a Match• Number of runs scored• Number of wickets taken• Number of Catches taken
Cricket Teaching
Performance in a Test• Number of marks scored in Maths• Number of marks scored in Physics• Number of Marks scored in Chemistry
Analysis of Strength and Weakness• Strength- Off side shots• Weakness- Leg side and bouncers• Areas to Improve- performance during slog overs.
Analysis of Strength and Weakness• Strength- (based on marks)• Weakness- (based on marks)• Areas to Improve- (based on marks)
Analysis of Performance• Recording of own performance can be seen and analyzed at any time
Analysis of Performance• Analysis only based on marks obtained in exams
Detailed Performance Data
X
X
X
“Why I am not performing well in tests”
• “What needs to be done so that I perform well”
• “How can I ensure that I make the most of the time in school and coaching classes.”
• How can I know my problem areas without any extra effort
•How well MY students have performed in previous years.
•What needs to be taught again in MY class.
•Performance of MY students across time broken down to chapter and concept level
•Performance of the student on a continuous basis
•Data and Analysis of student answer sheets
•Student learning record available at anytime
Teachers ParentsStudents
Time
Learning Lifecycle
Key Pain Areas-Stakeholders
School Teacher
• Teaching In School• Regular tests and Exams• Regular Assignments• Evaluation of Answer
sheets
• Live sessions• Evaluation of Hardcopy
content• Live feedback through
Question and Answers
Current State-Value Analysis
• Detailed hardcopy content for a Subject
• Experienced in a particular subject
• Experienced in delivery of content
Books Coaching/Tutors Self Learning
• Helps the student by providing with useful and detailed content
• Revise Content Easily• Detailed Content for
practice• Ease of Use
• Experienced in a particular subject
• Experienced in delivery of content
• Teaching Detailed Concepts, tricks and methods
• Regular tests• Regular Assignments
• Live sessions• Evaluation of Hardcopy
content• Live feedback through
Question and Answers
• Learning through self study
• Content is used from all the sources
• Practice of problems and concepts
• Hardcopy content created
• Reflective Learning
No Personalized Learning
• Detailed Feedback on hardcopy content not available.
• No personalization of feedback.
• Time constraint on teachers to evaluate and feedback
• Content written for a wide audience
• Questions and Concepts not personalized to individual strength and weakness.
• Time constraint on evaluation and feedback
• Detailed Feedback on hardcopy content not available.
• No personalization of tricks, methods and concepts
• No personalized scaffolding, based on created content
• No diagnosis to understand the problem areas based on the created content.
• Intense and un-directed hard work
School Teacher
• Live sessions• Evaluation of Hardcopy content• Live feedback through Question and
Answers
Books
• Revise Content Easily• Detailed Content for practice• Ease of Use
Coaching/Tutors
• Live sessions• Evaluation of Hardcopy
content• Live feedback through
Question and Answers
Self Learning
• Practice of problems and concepts
• Hardcopy content created• Reflective Learning
• Detailed Feedback on hardcopy.• No personalization of feedback.• Time constraint on teachers to evaluate
and feedback
• Content written for a wide audience• Questions and Concepts not
personalized to individual strength and weakness.
• Time constraint on evaluation and feedback
• Detailed Feedback on hardcopy.• No personalization of tricks, methods and
concepts
• No diagnosis to understand the problem areas
• Intense and un-directed hard work
Advantages Limitations
Alternate Design-Value Analysis
Data Analysis
• External organization aggregates and analyzes the data of each student
• All the data available on Internet.• Analyzed data could be retrieved for past years.• Data open to be reviewed by peers and experts.
• Rank and performance analysis for each exam-Subject, Chapter, concept• Across Cities,
states and country
• Across time
• Personalized feedback for each exam• Where did I go
wrong and why• Ways to improve
• Personalized Learning Record• Strengths and
Weakness• Showcase of
exemplary work
• Personalized Learning Content• Tips. methods
and strategies weakness
• Practice Questions recommendations
• Personalized Document on Internet • Scaffolding &
Diagnosis• Life long learning• Review by
experts and peers
School Teacher Books Coaching/Tutors Self Learning
• How these pre conceptions can be recorded across subjects, concepts, chapters?
• How can this report can be carried with a student across classes and schools?
• How can factual knowledge be shown to be related and interconnected to each students work?
• How can Notes and learning content arranged to strength and weaknesses of each student?
• Does student has the facility to reflect on his own work at any time?
• Can a student learn by reflecting on answers given by peers?
• Rank and performance analysis
• Personalized Learning Records
• Personalized Learning Records• Personalized Feedback• Personalized Learning Content
• Personalized Learning Records• Personalized Feedback• Personalized Learning Content• Documents on the Internet to reviewed
by peers & experts.
Theoretical Findings Into Service Specification
Assumptions and Why it should Work?• Easy Data movement- Hard copies Images Data for Analysts
– Easy availability of cameras ensures hardcopy data can be converted to images and can be sent for analysis
• Document Cameras• Mobile Phone Cameras• Normal Digital cameras• Scanner
• 9th-12th Students Data– Going forward CAT test analysis
• Low cost Subject Analyst– People who would analyze answers by student on a pre-defined meta data can be
• Graduates in respective subjects i.e. Physics, Chemistry, Maths, Accounts, English etc.• They can be trained on evaluating answer sheets by looking at a standard solution• Rs 10000- Rs 15000 per month
• Services Based model– Low capex requirements
• No change from the current scenario– Student still study the same way as they do. Only their content is sent to a team for analysis
and they receive a detailed feedback on it.– There is no need to take extra tests, exams or assignments for getting this detailed
feedback
Skills Database Rank Database Learning Database
Student Answer Sheets
Scanned Documents Image Database
Subject Matter Experts
Analyst
Skills/Strenght/Weakness Continous Rank Learning Recommendation
Working Model
Sample Framework for Essay Answers• An essay answer can ALSO be evaluated by
using a framework.
Rank and performance analysis for each exam-Subject, Chapter, concept
•.Performance of a student is analyzed and aggregated on this framework and normalized.
• Aggregated across cities, states, country and time
Personalized feedback for each exam
•Detailed explanation to the student where he/she went wrong.
•Can be suggested ways to improve
Personalized Learning Record
•Strength and weakness can be recorded over time and compared
•Exemplary work can be showcased
Personalized Learning content
•Tips, tricks and methods suggested based on the performance
•Practice questions suggested on the areas of improvement
Subject Matter Experts• Subject Matter Experts
– Creates the Meta Data for Each Question– Creates the Evaluation Criteria– Creates, organizes and link learning content to evaluation criteria
LowDifficulty Level
ConceptualQuestion TypeOpticsChapter
Is the answer written is correct3
Is the Diagram drawn is correct
2
Is the Lens drawn is correct1
Answer
Mathematical Concept
Physics Concept
Strategic Approach
SuggestionResponseQuestion
Skill
Subject Analysts• Subject Analysts
– Gives responses against the Evaluation Criteria– Learning Suggestions, Skills are automatically set based on the
responses. These links are made by the Subject Matter Expert
LowDifficulty Level
ConceptualQuestion TypeOpticsChapter
5NA55Correct!The lens is a convex lens as specified in the Question
CorrectIs the answer written is correct3
5NA55Correct!You have drawn the correct Diagram indiacating te wavefront which becomes sphecrical after passing through the lens
CorrectIs the Diagram drawn is correct2
5NA55Correct!The lens is a convex lens as specified in the Question
CorrectIs the Lens drawn is correct1
Answer
Mathematical Concept
Physics Concept
Strategic Approach
SuggestionResponse
Question
Skill
Set Automatically based on Responses
Channels
School Executive
Document Camera
Picassa/Secured file sharing Subject Experts &
Analysts
Image of Own work Organization Website( GPRS)
Subject Experts & Analysts
Personal Computer
Mobile Camera
Website
Subject Experts & Analysts
Internet
Internet
Internet
Institutional
Retail/Mobile
Retail/Internet
Scanner
Retail/Internet
Personal Computer
Website
Subject Experts & Analysts
Internet
• First Mover Advantage
• Solves the key pain area of “Commodity Education” by personalized learning
• Sizable market
• Easy to retain a customer because of the data aggregated over the years
Strength Weakness
Opportunity Threats
• Idea very new to Indian education system
• Operational difficulties
• Difficult value proposition to sell to schools
• Not scalable without large funding
• Growing Market Opportunity• K-12 Market, CAT preparation market.• Growing awareness with online learning.
• Growing Mobile penetration• Content can be acquired and delivered through mobile
• Legal Hurdles • Data privacy issues.