BRANDING PERSONAL  

FROM 2.0 TO 0.0

A brand is a collection of

perceptions in the mind of a consumer

Brands are born of

experience and reflect

reputation

politics   fame  

business   cience  

WE ARE ALL BRANDS

If you’re not branding yourself, you  can be assured that others are  

doing it for you  

A PERCEPTION OR EMOTION MAINTAINED BY OTHER THAN YOU,  

THE TOTAL EXPERIENCE OF YOU

IS THE STORY OF YOU

PERSONAL BRANDING =  DIFERENTIATION  

VIDEO

THINK DIFFERENT

IN PERSONAL BRAND PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE

6P´s

PURPOSE

“IF  YOU  STAND  FOR  NOTHING  YOU  WILL  FALL  FOR  ANYTHING”  RONNIE  APTEKER  FOUNDER  INTERNET  SOLUTIONS  

PASSION

“VISION  IS  A  LOVE  AFFAIR  

WITH  AN  IDEA”  BOYD  CLARKE  &  RON  CROSSLAND  THE  LEADER´S  VOICE  

PLANNING

“IT  IS  EASY  TO  DECIDE  WHAT  YOU  ARE  GOING  TO  DO.  THE  HARD  THING  IS  TO  DECIDE  WHAT  ARE  YOU  NOT  GOING  TO  DO”  MICHAEL  DELL  

PEOPLE INDIVIDUAL COMPETITIVENESS = what you know X who you know

JONAS  RIDDERSTRALE  &  KJELL  NORDSTOM  FUNKY  BUSINESS  

“NOTHING,  THE  SLIGHTES  BIT  AMAZING  HAS  EVER  BEEN  IN  ISOLATION”  

PLAY

“LIFE IT´S SHORT, PLAY MORE”

PERSEVERANCE

“IF  YOU  CAN  FORCE  YOUR  HEART  AND  NERVE  AND  SINEW  TO  SERVE  YOUR  TURN  LONG  AFTER  THEY  ARE  GONE,  AN  SO  HOLD  ON  WHEN  THER  IS  NOTHING  IN  YOU  EXCEPT  THE  WILL  WHICH  SAYS  TO  THEM:  `HOLD  ON!´”  RUDYARD  KIPLING  FROM  THE  POEM  “IF”  

What do you value? What are your passions?  What motivates you?

What are your goals?

What makes you remarkable?

WHY ARE YOU UNIQUE  

word

FROM 0.0 TO 2.0

Thanks!