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Personal Branding(and how to actually do it)

Tyler HurstPublic Allies Arizona

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Personal branding

• Presenting the best parts of yourself in the best possible light to as many people as necessary as often as possible.

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What are you good at?

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What will make you money?

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What’s your hook?

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Where are you telling your story?

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How is my story being told?

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Why is my story being told?

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Poke The Box

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First steps

• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts

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Second steps

• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)

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Post ideas

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Staying relevant

• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day

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Third steps

• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things

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Creative block?

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Are you different?

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Responsibility

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Shameless plug

• bit.ly/tdhurstforVP• tdhurst.com• tylerdhurst.com