Personal Branding by Digital Dolphins

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Transcript of Personal Branding by Digital Dolphins

Personal BrandingFor individuals passionate

about their brand image

Digital Dolphins Communications

By

Part 1: Why blogging is the

best way to build the

Brand You

Part 2: How Digital Dolphins

will help you build the

Brand You

Why Blogging to

Build Brand “You”

"Your personal brand is

a promise to your

clients... a promise of

quality, consistency,

competency, and

reliability."

Jason Hartman

Many people get branded unintentionally

but if you are serious about it there are

various ingredients which shape up your

brand, right from what you wear, where

you work, how you converse and how

you leave messages on your online

brand footprint

Personal branding is the

process where people and

their careers are marked as

brands

A clear brand image is essential for others to

believe in you and to follow youand it would eventually help you in both your personal and

professional life because you will stand out from the

crowd!

In Urban centers in India 93% of

people between the age bracket 18 -

38 are online

Increase your online

share of voice to

distinguish yourself!

Online Resume vs. Offline Resume

We are heading towards a future where if you blog and have an online resume

on your blog, then you will be perceived as a very valuable asset for a

prospective employer. Your opinions and thoughts is what will distinguish you

from others in 2011 and beyond, not just previous projects that only make you a

part of the huge job seeking crowd out there.

200 million websites

today and will grow

40000 times in 10

years!

This means that everything is

going to be on the web, if you don’t

have a healthy personal online

reputation/active space then you

will loose out on many

opportunities.

Increase online

share of voice

= start blogging!

Perception of

blogging

Myths

It is about writing

about your life

It is just about

posting articles

Have to write

everyday

You are nobody, why

will anyone read

your articles?

It earns a lot of money

It is too complicated

Truths

It takes time to be

established

It endorses you as a

brand

It creates opportunities

It allows you to express

It may give you some

money

Promotion is very very

time consuming

Start Bloggingand connect it with different social networking platforms

120,000 blogs created everyday across the world

5.4 million blog posts posted everyday

An average blogger spends 23 hours blogging each week

22% of the most popular sites are blogging sites

* Source: www.socialmediatoday.com

How Digital Dolphins Will

Help You Build Brand “You”

So what are we offering you?

• Designer site & blog with the URL of your choice

• All the plugins and widgets and other accessories

• Cool applications to help you optimize your blog

• Hosting for your site with five email ids

• Continuous SEO for your blog

• Editing (if required) and proof reading of all your articles

• Email marketing for your blog

• Dedicated Facebook community for the topic of your blog

• Support on getting the best out of Twitter and Linkedin

• Complete guidance on how to promote your blog

• Support on writing effective articles and get greater exposure

• Promote you in various blog directories

• Generating back links of your blog/site on various other blogs

And what do we charge?

Deliverables Cost (Rs)

Designing and setting up website/blog and custom designed profiles/pages on Facebook and Twitter (one time)

15,000

Maintenance and promotion (monthly, recurring) 5000

Questions Please!

Do I need to have a blog on my site?

Yes, you should. We will tell you why. 80

million names are googled everyday. In such a

scenario, what are the chances that someone

searching for you or your profession reaches

your site. Not much, if you have a static site,

where nothing happens. Search engines like

Google love sites which are dynamic and

which keep getting updated regularly. A blog on

your site helps you make your site dynamic

and SEO friendly. You just have to write

keyword oriented articles revolving around

your area of expertise on your blog and the

search engines will do the rest for you.

Moreover you should restrict yourself to your

niche on your blog. Don’t be general, be

specific and you will brand yourself faster!

I am a photographer, designer, painter, illustrator

What about me?

In that case you have an excellent

opportunity to build your online portfolio on

your blog. Keep uploading your pictures/

designs/ illustrations on regular intervals

and you will keep getting more and more

exposure. You will not have to write

anything. But the rules of

blogging/branding remain the same.

Ready to get yourself branded?

Contact us now!

info@digitaldolphins.in+91-22-22633315