Post on 22-Nov-2014
description
VIDEO
Personal Branding in theConnected Era
Perspective
Perspective
“A PC in every desktop” “Built to order PCs at the best avalible price”
“Empower people and organizations with great software, anytime
anywhere in any device”
“Regenerate our people our business and our planet”
“The most desirable devices in the world”
A perfect summer afternoon
Why don’t we analyze this?What does this simple phrase conjure up in your mind?
It is impossible to even think with out a mental picture”. Aristotle
The most basic language of the mind is a story
A story is like mental software… it is as close as you can get to program someone’s Brain
We all tell stories, the world makes sense through stories
Reality Vs. Perception
What we do
What we say we do What others
think we do
PERSONAL BRAND
Tell me
Show me
Prove it
Involve mePartner with me (let’s collaborate)
CredibilityTrust
“It’s not about words it’s about actions”
The halo effect
The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations
What is a brand?
A Value Promise
An image for the world
Rational and
emotional attributes
A brand is a story
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Brand = Story
Structure to our life
Patterns + meaning
Sometimes:• Imposed by others• Created with deliberation
Reflect or contrast relaity
Rodolfo Salazar - Idea Works
Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what
would that brand be?
Ask yourself if your story is in everything you do and say.
Your unique personal brand is something that no one else can duplicate.
Each time people experiences you, you want them to experience your brand.
Communicating consistently
Who am I?
What do I do?
Who do I do business with?
What do my customers say about me?
Where am I in the job market?
What do I need to do to compete with the big guys?
What do I need to do to be even more successful?
Your homework
VIDEO
(Digital Properties)
YOUR HOME PAGE?
30
YOUR HOME PAGE
rokensa@hotmail.com
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Facebook, Linkedin and Twitter
• 300M+ active users
• Personal life centric (i.e. photos, favorite music, cause, etc.)
• 50M+ Registered Users
• Career Centric profiles (i.e. Resume )′
• Micro blogging (limited to 140 characters)
VIDEO
34
Your LinkedIn Homework
Create your profile/online resume
Use email address book integration or individual invites to connect with your network
Join 2 “Groups” related to your interests and/or background
35
Resources
•Main site - www.linkedin.com•You Tube tutorials:
http://www.youtube.com/user/linkedinmarketing
Websites
Thank you
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