Online Branding for Personal & Business

GoalsCreating and Managing

an Identity that Promotes Mission &

Vision

Personal Brand“The Future You”

What is BrandBrand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services.

Commodity: Coffee $0.99Brand: Starbucks $4.69Brand: sneakers into nikeBrand: diamonds into tiffany’s

Brand:

What is Personal Brand?

A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.

What is Personal Brand?

Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazineWe are the CEOs of our own companiesIt is the process by which you market yourself to othersIt is what makes you unique

Or more importantly, what someone remembers that is unique about you

It is how you make a difference and how you communicate that difference

What is Personal Brand?

How you present yourselfYour uniquenessYour skills and abilitiesYour imageYour potentialYou as a person – your “humanity”

Your First ImpressionA first impression is usually made in less than 30 secondsStudies have shown it can take 21 new interactions to change that firstimpression

Why is Personal Brand Important

Who currently controls your brand?Your employer?Google?

Does your personal brand serve you?If you search in google for your name, do you come up?If you search in google for your professional speciality, does your name come up?

Is the knowledge you share with others considered to be authentic?

Or are you interpreted to be a spokesman for others?

BenefitsIncreases your visibility and presenceDemonstrates your competence, experience, and contributions Differentiates yourself from othersGain confidence in your own abilitiesIncreases your level of engagementFocuses you on your goals and objectivesLeverage your social network

CareerIncrease your career opportunities Resumes are dying

no one trusts a resume

YouYou are unique and originalYou are a leader and influentialYou deserve to be compensated for your passionsYou want others to believe in youYou are credible and authenticYou want others to be able to market you

Self-Promotion

There are negative connotation to personal branding

Because it related to self-promotion

Self-Promotion

There are negative connotation to personal branding

Because it related to self-promotionSelf-promotion is only bad when practiced at the expense of others

Self-Promotion

There are negative connotation to personal branding

Because it related to self-promotionSelf-promotion is only bad when practiced at the expense of othersIt doesn’t have to be bad if it is used for good

Self-Promotion

There are negative connotation to personal branding

Because it related to self-promotionSelf-promotion is only bad when practiced at the expense of othersIt doesn’t have to be bad if it is used for goodIt is good when you provide value

Creators & Change Agents

You are all Creators“Publication is a self-invasion of privacy.” – Marshal McLuhan

You all all Change Agents“In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd

What are you willing to risk to affect change?

Discover Your Brand“The Future You”

Your Personal BrandAll that you are should support your personal brand

You are a whole person, not just your profession

Is your personal brand powerful to people to already know you?Does a clear, concise, positive idea come to mind when people think of you?Is your personal brand effective with people that don’t know you?

CEO of Your Own Brand

You are the CEO of your own careerWhat is a title for your career now that is likely to be true in 2 years?

Mine now is “Entrepreneur, Advisor & Technologist”

What is the best one sentence introduction of your professional self?

“I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.

Questions? Feedback?ChristopherA@LifeWithAlacrity.com