Post on 15-Jan-2017
1 |25.10.2016 | Klaus Müller © by HORISEN
Durch Performance Marketing zum Global PlayerCase:
marketing technologyfor marketing professionals
2 | About me
Klaus Müller“PERFOORMER”
TU Graz avl.com maxmobil.at drei.at zed.com google.com 2015
HORISEN.com123Sonography.com
3 | Einleitung
Die Präsentation + Links
24h INBOX Service
4 | Agenda
Part #1 » Intro 123sonography
Agenda
Part #3 » Performance
Part #2 » Conversion Pfad
Part #4 » Empfehlungen
Part #5 » Q & A
Global#1 medical online teaching platform for ultrasound, echo and sonography.
Who is 123sonography
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We believe in Ultrasound. It‘s a fast growing market.
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# INVESTMENTdown from >10 k€ to approx. 4 k€
# EDUCATION123sonography.com
Our global clients > 20.000
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Total number of clients based on Drupal Backend Systemin total 18.649# on 5th of April 2016 .
4.240Northern America
850Latin America
10.012Europe
542Africa
2101Asia
894Australia
Client Reviews.
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This is the side you NEED if you want to learn echocardiography. BRAVO!!!I have looked and many options, each and everyone was many fold more expensive than the 123 sonography course. Although I have just started the course, I can say without any reservation this is the „bang of the buck“. You will get the most from your investment and will learn at your pace, when and where you want to learn.
The best echo course, the one and onlyI was a sonographer for many years before I joinedpharmaceutical company. Recently I made a decisionto go back to Echo.The sad thing is I have never beentrained properly from the very first beginning with my ex boss who is a famous cardiologist. Im so glad found thiswebsite which I have been using for a while.I wish Dr. Binder lived where I live, I would love to be his student. Purchase this class, regardless if you’re aexpert or a beginner.
Highly recommended!As a medical professional who has used Echocardiography in Intensive Care and Anesthesia for around 12 years and having completed training with recognized qualifications, I have found that 123sonography has a comprehensive flexibel teaching which appeals to users of all levels.
It is worth it!I work in a rural area in Africa. I watched a few 123 Videos on Youtube and was very fascinated. Now I almost finished half of the course in 30 days.
Excellent 9.6 from 0 - 10 from 5 stars(103 rating)4.6 5,0
+ 250,000 total reach
Our community.
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Reach
YouTubeVimeo
Clients
+ 47,000 fans
+4M video views
+ 20,000 clients
@ User +200,000 registered users
13 | Agenda
Part #1 » Intro 123sonography
Agenda
Part #3 » Performance
Part #2 » Conversion Pfad
Part #4 » Empfehlungen
Part #5 » Q & A
15 |
Skalierung der Performance?
Direkt
Analyse
SearchSEO/SEM
Empfehlung
Social
Banner
Invest Mix?
16 | Agenda
Part #1 » Intro 123sonography
Agenda
Part #3 » Performance
Part #2 » Conversion Pfad
Part #4 » Empfehlungen
Part #5 » Q & A
Vorteile• Intra-Day-Bidding• Plug and Play• Intuitives Dashboard • Longtail & Shorttail Optimierung• Berücksichtigung aller Bid Adjustments
Ziele• KUR-Optimierung• ROI-Optimierung• Kosten/ Conversion• Kosten/ Monat
Optimierung für
Search, Display DSA, Mobile, Shopping, Remarketing, Interessen
Jedes Keyword und jedes Placement erhalten täglich mehrere Gebotsanpassungen.
AW Bidmanagement “ADSPERT”
22 | Bestandsaufnahme
- Optimierungs ToolBlick über die Schulter des User
1 2
3
25 | Agenda
Part #1 » Intro 123sonography
Agenda
Part #3 » Performance
Part #2 » Conversion Pfad
Part #4 » Empfehlungen
Part #5 » Q & A
26 |
5 Empfehlungen
• Performance Marketing => steel with pride
• Prioritäten => low hanging fruits first
• Schnelligkeit => rapid prototyping
• Google SEM => no way around
• Make or Buy => don’t re-invent the wheel