AB Testing ON MobileAPPS

Oren CohenOptimizely

Going Mobile

How can you

boost your

coupon redeems

by 300%?

With Geofencing Notifications!

What are

Geofencing

Notifications?

USER JOURNEY

CLICK THROUGH RATES

BannersPush

notifications

Geofencing

Notifications

0,1% 2%

30%

7% conversion to sales!

perfect

timingredeems

300%

salesfoot

traffic

Some companies already using our Geofencing service:

Let Plot Projects take care

of your Geofencing

needs.

www.plotprojects.com @plotprojects

menno@plotprojects.com +31 20 261 01 56

www.plotprojects.com @plotprojects

menno@plotprojects.com +31 20 261 01 56

Deliver Mobile

campaigns

Install and

maintain

beacons

Provide a

platform for

apps

1 2

318

What do we do?

What are beacons?

beacons do nothing by themselves

move apps from a pull to a push

experience

The consumer has enabled app on

their handset

1

App engages the consumer with an offeras they enter the store

2

Consumer uses offer at the

point of sale

3

A typical user experience

beacons enable a journey

What else is possible?

App engages consumer reminding

them to use their loyalty points

Consumer path through store can be

tracked

Content surfaced based upon

proximity and dwell

Loyalty, collection or payments triggered

at POS

1

2

3

4

LocationPlatforms engaged

to date

18

%

82

%

52% reduction

in uninstalled apps

14x increase in engagement

12x increase in redemptions

4x increase in active users after

4 weeks 1,300 UK retail locations

4 shopping

apps

How could beacons help your mobile engagement?

Results from first wave of Appflare beacon campaigns

6 engagements per active user per month

over 124k data

points

thank you

The 12 principles

Simple

It all starts with a clear message

Rewarding

Every interaction has to be a value exchange

Purposeful

Don’t ever engage without real focus

Push Not Pull

Consumers will not hunt for your marketing

Contextual

Proximity is key, but keep it human

Easy

Don’t ask the consumer to do anything

Personal

Location is not enough, need to act on profile

Honesty

Be clear about what you are doing

Complementary

Aide real-world interactions

Enthusiasm

Don’t over-do it, less is more

Measure

Keep and use all data points - beacons prove

ROI

Delightful

Something people want to play with

1 2 3 4

5 6 7 8

9 10 11 12

Customer Linked

Offers

29th October 2014

Gianluca Carrera

COO

28

Introducing CLO and the Offer Cloud

1. The CLO platform

Customer Linked Offers

2. Business Model

29

The Reward CLO ecosystem – why it works

+ Rich data

+ Loyalty

+ Targeted offers

+ Revenues

+ Goals

+ Budget

+ Raw data

+ Eyeballs

+ Segments

+ Deals

+ Opportunity

+ Raw data

+ Engagement

+ PIS

+ Customers

+ Rich data

+ Footfall

+ Scope

Customers Publishers Merchants

SPEND SALES

Customer Linked Offers

30

CLO offers the ultimate Performance Marketing Channel

105%

Overall sales uplift

13%

Overall sales uplift

33%

Overall sales uplift

It’s as simple as…

What?

What you want to

achieve with our offers

Who?

Which customers you

want to target

How?

The deployment

of the offers

Private and confidentialCustomer Linked Offers 31

3. How it works – Merchant perspective

Plan Create Offers specifically tailored to your loyalty objectives.

MatchThe Reward Offer Cloud Matches your offer

to specific customers.

Earn Your Customers Earn and Burn rewards through your offers.

Drive sales You reap the Rewards by driving profitable incremental sales.

AssessMeasure offer performance with unparalleled Marketing Insight

Technology.

Private and confidentialCustomer Linked Offers 32

4. Working with CLO

Engaged customers

buy more

Private and confidential

Working with CLO – Publisher opportunity

Customer Linked Offers 33

4. Working with CLO – Publisher perspective

Customer LoyaltyConsistently deliver a positive added value experience to your core

customers.

Deeper EngagementFrequent interaction and increased expectations mean a more engaged,

sticky user.

Increased ValueReward your members by making them feel special with targeted relevant

offers.

Increased ProfitsBuild a new revenue stream funded by our merchants, for access to your

members.

Feel Rewarded Your members and you are rewarded through this partnership.

5. Working with CLO

CLO – Frictionless for customers

Rewarding

Spend at everyday retailers

and earn rewards

Convenient

Pay with preferred payment

card and earn

Easy

No opt in

or coupons/codes required

Secure

Your data is safe

Personalised

Rewards delivered to

customer’s chosen

programme

Simple

No extra card

in wallet

Appropriate

Content you want to read; not

advertising you want to avoid

Why not?

Private and confidentialCustomer Linked Offers 34

Contact details

Gianluca Carrera

Reward COO

+44 (20) 3397 4000

gianluca.carrera@rewardinsight.com

35Customer Linked Offers